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Thu 10 Mar 2011, 17:50 SHF - Steinhoff International Holdings Limited - Pricing of Convertible Bonds
SHF
SHF                                                                             
SHF - Steinhoff International Holdings Limited - Pricing of Convertible Bonds   
Steinhoff International Holdings Limited                                        
(Incorporated in the Republic of South Africa)                                  
(Registration Number 1998/003951/06)                                            
Share Code: SHF & ISIN: ZAE000016176                                            
NOT FOR PUBLICATION, DISTRIBUTION OR RELEASE, DIRECTLY OR INDIRECTLY, IN OR INTO
THE UNITED STATES OF AMERICA (INCLUDING ITS TERRITORIES AND POSSESSIONS),       
AUSTRALIA, CANADA OR JAPAN.                                                     
RELEASED IN SOUTH AFRICA FOR INFORMATION PURPOSES ONLY AND DOES NOT CONSTITUTE  
AN OFFER TO SOUTH AFRICAN INVESTORS.                                            
10 March 2011                                                                   
STEINHOFF INTERNATIONAL HOLDINGS LIMITED                                        
1. Introduction                                                                 
Steinhoff International Holdings Limited ("SIHL") this morning announced the    
launch of its offering of senior unsecured guaranteed convertible bonds due     
March 2018 (the "Bonds").                                                       
The Bonds will be issued by Steinhoff Finance Holding GmbH (the "Issuer") which 
is a 100% subsidiary of SIHL incorporated in Austria. The Issuer`s payment      
obligations under the Bonds will be guaranteed by SIHL, which is rated Ba1      
(stable outlook) by Moody`s, and the Bonds will be convertible into up to       
approximately 142 million ordinary shares of SIHL (assuming the overallotment   
option is exercised in full by the Citigroup Global Markets Limited and BNP     
Paribas, the "Joint Bookrunners").                                              
The offering of the Bonds was launched at the open of trading this morning and  
is now priced. The offering was oversubscribed.                                 
2. Salient Terms of the Bonds                                                   
SIHL announces that the terms for the Bonds have been fixed as follows:         
- issue size is EUR 450 million (subject to increase by up to EUR 25 million    
pursuant to the overallotment option which SIHL has granted to the Joint        
Bookrunners, which is exercisable up to close of business in South Africa on 14 
March 2011);                                                                    
- the initial conversion price has been set at ZAR 31.78 per ordinary share,    
based on a fixed exchange rate of EUR 1.00 = ZAR 9.5248. The initial conversion 
price represents a 32% premium over the volume weighted average price ("VWAP")  
of the ordinary shares of SIHL on the JSE Limited (the "JSE") from launch to    
pricing;                                                                        
- the coupon has been set to 4.50% per annum, payable semi-annually in arrear   
commencing on 30 September 2011;                                                
- the yield to maturity of the Bonds is 5.75% per annum (calculated on a semi-  
annual basis);                                                                  
- the issue price of the Bonds is 100% of their principal amount;               
- unless previously redeemed or converted, the Bonds will be redeemed at 110.68%
of their principal amount on 31 March 2018;                                     
- the Issuer will have the right to redeem all outstanding Bonds at their       
Accreted Principal Amount together with accrued interest on or after 14 April   
2016 if the parity value of the Bonds translated into Euro at the prevailing    
exchange rate shall have exceeded 140% of the Accreted Principal Amount of the  
Bonds for a specified period, or, at any time at their Accreted Principal Amount
together with accrued interest if less than 10% of the Bonds originally issued  
remain outstanding; and                                                         
- the Bonds are convertible into up to approximately 142 million ordinary shares
of SIHL based on the above initial conversion price (assuming exercise in full  
of the overallotment option), which represents approximately 9.3% of SIHL`s     
current issued ordinary share capital.                                          
The proceeds of the issue of the Bonds will be used for general corporate       
purposes of the group, as enlarged after the implementation of the acquisition  
of Conforama Holding S.A. as announced on SENS on 31 January 2011, including    
further extending and diversifying the debt maturity profile and to provide     
financial flexibility for strategic initiatives. In particular, the issuance of 
7-year funding on favourable terms facilitates the refinancing of shorter term  
facilities including the acquisition facilities secured for the Conforama       
acquisition.                                                                    
In accordance with the Listings Requirements of the JSE, PwC Corporate Finance  
(Proprietary) Limited ("PwC") has been appointed by the board of directors of   
SIHL as independent expert to consider the conversion terms of the Bonds in     
relation to the fairness of the conversion terms to the ordinary shareholders of
SIHL. PwC is of the opinion that the terms and conditions of the issue of the   
Bonds are fair to SIHL`s shareholders. A copy of their opinion has been         
submitted to the JSE`s Issuer Services Division and, subject to their approval, 
will become available for inspection at the registered office of the SIHL for a 
period of two weeks from the date of closing. A further announcement with       
respect to the approval of the fairness opinion will be published in due course.
Application will be made to include the Bonds for trading on the Open Market    
(Freiverkehr) of the Frankfurt Stock Exchange.                                  
3. Unaudited Pro-forma Financial Effects of the Bonds                           
The unaudited pro forma financial effects of the Bonds on the published         
unaudited interim results of SIHL for the six months ended 31 December 2010 have
been calculated on the basis that the Bonds excluding the overallotment option  
were issued on 1 July 2010, the start of the most recently released interim     
period for the six months ending 31 December 2010.                              
Due to the nature of these unaudited pro forma financial effects, they are      
presented for illustrative purposes only and may not fairly present SIHL`s      
financial position or the results of its operations following the issue of the  
Bonds. Consequently, historical performance is not an appropriate reflection of 
future prospects. The unaudited pro-forma financial effects are the             
responsibility of the SIHL directors.                                           
- The pro forma financial effects of the Bonds excluding the overallotment      
option on SIHL`s earnings per share, headline earnings per share and net asset  
value per share are not significant (less than 3%), and have therefore not been 
disclosed;                                                                      
-  The pro forma financial effects of the Bonds excluding the overallotment     
option on the diluted earnings per share is a 5.8% reduction from 108.5 cents   
per share to 102.2 cents per share; and                                         
- The pro forma financial effects of the Bonds excluding the overallotment      
option on the diluted headline earnings per share is a 5.8% reduction from 108.6
cents per share to 102.3 cents per share.                                       
The pro forma financial effects of the Bonds excluding the overallotment option 
have been based on the following assumptions:                                   
- Proceeds from the Bonds excluding the overallotment option are assumed to have
been used on 1 July 2010, with interest saved and incurred on the Bonds (before 
tax) converted at an average exchange rate of EUR 1.00 = ZAR 9.4495, the average
exchange rate for the six month period ending 31 December 2010; and             
- Tax has been computed at the SIHL`s average tax rate for six month period     
ending 31 December 2010.                                                        
Citigroup Global Markets Limited is acting as sole global co-ordinator and      
acting as joint bookrunner with BNP Paribas. Citigroup Global Markets Limited is
acting as sole stabilising manager (the "Stabilising Manager") for the offering 
of the Bonds. Commerzbank AG and Standard Bank are acting as co-bookrunners for 
the offering of the Bonds.                                                      
For more information, please contact:                                           
Steinhoff International Holdings Limited:                                       
Markus Jooste                                                                   
+27 (21) 808 0735                                                               
Piet Ferreira                                                                   
+27 (21) 808 0761                                                               
Mariza Nel                                                                      
+27 (21) 808 0754                                                               
Transaction sponsor: Citigroup Global Markets (Proprietary) Limited             
Company sponsor: PSG Capital (Proprietary) Limited                              
Independent expert in respect of the Bonds: PwC Corporate Finance (Proprietary) 
Limited                                                                         
This announcement is not for publication, distribution or release, directly or  
indirectly, in or into the United States (including its territories and         
dependencies, any State of the United States and the District of Columbia). The 
securities referred to herein have not been and will not be registered under the
U.S. Securities Act of 1933, as amended (the "Securities Act"), and may not be  
offered or sold in the United States without registration there under or        
pursuant to an available exemption there from. Neither this document nor the    
information contained herein constitutes or forms part of an offer to sell or   
the solicitation of an offer to buy securities in the United States. There will 
be no public offer of the Bonds in the United States or in any other            
jurisdiction.                                                                   
In member states of the European Economic Area which have implemented the       
Prospectus Directive (Directive 2003/71/EC) (each, a "Relevant Member State"),  
this announcement is directed exclusively at persons who are "qualified         
investors" within the meaning of Article 2(1)(e) of the Prospectus Directive and
pursuant to the relevant implementing rules and regulations adopted by each     
Relevant Member State.                                                          
In the United Kingdom this announcement is directed exclusively at Qualified    
Investors (i) who have professional experience in matters relating to           
investments falling within Article 19(5) of the Financial Services and Markets  
Act 2000 (Financial Promotion) Order 2005, as amended (the "Order") or (ii) who 
fall within Article 49(2)(A) to (D) of the Order, and (iii) to whom it may      
otherwise lawfully be communicated.                                             
This announcement is not intended to be nor is it an offer for sale or          
subscription to the public as contemplated under Chapter VI of the South African
Companies Act No.61 of 1973 nor does it constitute an offer for subscription,   
sale or purchase of the Bonds to any South African resident persons or company  
or any non-South African company which is a subsidiary of a South African       
company. A South African resident person or company or any non-South African    
company which is a subsidiary of a South African company is not permitted to    
acquire the Bonds unless the express prior written approval of the South African
Reserve Bank has been obtained.                                                 
In connection with the issue of the Bonds, the Stabilising Manager or any person
acting on behalf of the Stabilising Manager may over-allot Bonds or effect      
transactions with a view to supporting the market price of the Bonds at a level 
higher than that which might otherwise prevail. However, there is no assurance  
that the Stabilising Manager (or any persons acting on behalf of the Stabilising
Manager) will undertake stabilisation action. Any stabilisation action, if      
begun, may be ended at any time, and must be brought to an end after a limited  
period.                                                                         
This announcement is not an offer of securities or investments for sale nor a   
solicitation of an offer to buy securities or investments in any jurisdiction   
where such offer or solicitation would be unlawful.                             
Date: 10/03/2011 17:50:12 Produced by the JSE SENS Department.                  
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JSE Limited (`JSE`). The JSE does not, whether expressly, tacitly or            
implicitly, represent, warrant or in any way guarantee the truth, accuracy or   
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employees and agents accept no liability for (or in respect of) any direct,     
indirect, incidental or consequential loss or damage of any kind or nature,     
howsoever arising, from the use of SENS or the use of, or reliance on,          
information disseminated through SENS.                                          
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