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Mon 28 Mar 2011, 13:45 BTI - British American Tobacco p.l.c - Notification of transactions of
BTI
BTI                                                                             
BTI - British American Tobacco p.l.c - Notification of transactions of          
directors, persons discharging managerial responsibility or connected persons   
British American Tobacco p.l.c.                                                 
Incorporated in England and Wales                                               
(Registration number: 03407696)                                                 
Short name: BATS                                                                
Share code: BTI                                                                 
ISIN number: GB0002875804                                                       
("British American Tobacco p.l.c." or "the Company")                            
NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL       
RESPONSIBILITY OR CONNECTED PERSONS                                             
Notification made in accordance with Disclosure Rule 3.1.4R(1)(a) of the        
Disclosure and Transparency Rules.                                              
The independent Trustee of the British American Tobacco Group Employee Trust    
notified the Company on 25 March 2011 that it had on 24 March 2011 released the 
following number of British American Tobacco p.l.c. 25p ordinary shares (the    
"Shares") to the following persons discharging managerial responsibility:       
 Particip  Share        Shares No. of  No. of   Price at     Net                
 ant       Scheme       releas Shares  Shares   which        No. of             
ed     sold    sold to  Shares       Shares             
           Deferred     from           cover    sold         acquir             
           Share        DSBS           tax                   ed                 
           Bonus        and            liabili                                  
Scheme       LTIP           ty                                       
           ("DSBS")     Awards                                                  
           Long-Term                                                            
           Incentive                                                            
Plan                                                                 
           ("LTIP")                                                             
 J B       2008 DSBS    6,655  6,655   n/a      GBP23.6600   0                  
 Stevens                                        00                              
J Bowles  2008 DSBS    2,932  2,932   n/a      GBP23.6600   0                  
                                                00                              
           2008 LTIP    10,167 10,167  n/a                   0                  
                                                GBP23.8489                      
99                              
On 25 March 2011, the Company granted an award of British American Tobacco      
p.l.c. 25p ordinary shares to the Executive Directors of British American       
Tobacco and other persons discharging managerial responsibilities (the          
"Participants") listed below under the Deferred Share Bonus Scheme at an award  
price of 2377 pence per Share.  Awards under the Deferred Share Bonus Scheme are
conditional awards of shares which are held in trust for three years and no     
further performance conditions apply in that period.                            
Participant    Deferred     Total Beneficial                                   
                Shares       Interests following this                           
                Awarded      Notification                                       
 N Durante      22,056       183,181                                            
(including 68,225                                  
                             Deferred Shares)                                   
 J P Daly       17,833       70,252                                             
                             (including 47,457                                  
Deferred Shares)                                   
 J B Stevens*   23,702       143,643                                            
                             (including 65,741                                  
                             Deferred Shares)                                   
J Bowles*      7,288        43,250                                             
                             (including 17,893                                  
                             Deferred Shares)                                   
 M M Cobben     10,026       147,149                                            
(including 31,776                                  
                             Deferred Shares)                                   
 D S Fell       9,877        47,257                                             
                             (including 27,572                                  
Deferred Shares)                                   
 A M Gray       10,124       59,144                                             
                             (including 31,874                                  
                             Deferred Shares)                                   
J-M Levy       10,618       50,011                                             
                             (including 30,464                                  
                             Deferred Shares)                                   
 D J Naughton   6,856        18,717                                             
(including 17,243                                  
                             Deferred Shares)                                   
 M C T          11,359       121,964                                            
 Prideaux                    (including 36,367                                  
Deferred Shares)                                   
 P H Taylor     10,248       154,398                                            
                             (including 38,510                                  
                             Deferred Shares)                                   
N R            11,359       153,426                                            
 Withington                  (including 36,367                                  
                             Deferred Shares)                                   
* Balances take account of transactions stated in paragraph 1 above.            
28 March 2011                                                                   
Sponsor: UBS South Africa (Pty) Ltd                                             
Date: 28/03/2011 13:45:57 Produced by the JSE SENS Department.                  
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