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Thu 31 Mar 2011, 11:03 AET - Alert Steel Holdings Limited - Alert Steel Announces Turnaround Plan
AET
AET                                                                             
AET - Alert Steel Holdings Limited - Alert Steel Announces Turnaround Plan      
Alert Steel Holdings Limited                                                    
(Incorporated in the Republic of South Africa)                                  
(Registration number 2003/005144/06)                                            
JSE code: AET                                                                   
ISIN: ZAE000092847                                                              
("Alert Steel" or "Alert" or "the company")                                     
ALERT STEEL ANNOUNCES TURNAROUND PLAN                                           
Pretoria, 31 March 2011 - AltX-listed Alert Steel today announced that it was to
be restructured, refocused and recapitalised under new leadership in a bid to   
return the company to long-term stability and sustainable profitability.        
Alert said it would seek to raise between R40 and R50 million from shareholders 
through a rights offer, negotiate a new debt funding arrangement with Nedbank,  
and restructure its board and executive.  In line with the latter objective, a  
new chairman will be appointed to the board. In the meantime, founder Wynand    
Schalenkamp will become executive deputy chairman and former Kelly Group        
financial director and until recently the chief financial officer of the RTT    
Group, Johan du Toit has been recruited as chief executive.  These appointments 
are effective from 1 April 2011.                                                
In addition, the company will accelerate the process, initiated last year, of   
refocusing on its core business of retailing steel and steel-related products   
and services.  Non-core activities will be sold or discontinued, as will        
business units which do not pass a profitability potential review.  At the same 
time, Alert will actively pursue opportunities for increasing its presence in   
areas which offer growth prospects, including cross-border African countries.   
Alert said the financial and operational restructuring would take about 12      
months.  Next year will be a period of rebuilding and the company is expected to
return to profitability in 2012, with reasonable growth from 2013 onwards.      
The company today also reported its interim results for the six months to 31    
December 2010, posting an attributable loss of R84.2 million (against a loss of 
R40.1 million for the comparable period in 2009) on revenue of R520.7 million.  
It said trading conditions had continued to be difficult, and while turnover    
increased, margins remained under pressure and operating costs were high.  Many 
branches continued to make losses, stock levels were too high and debt          
collection became very challenging, exacerbating the company`s cash flow        
problem.  These factors, the results announcement said, forced the directors to 
review the company`s strategy going forward.                                    
For further information call Johan du Toit on 082 416 8888                      
Issued by du Plessis Associates on behalf of Alert Steel Holdings Limited.      
dPA contact Helen McKane Tel : +27 11 728 4701, Fax: +27 11 728 2547, Mobile:   
082 330 2034 or e-mail: alertsteel@dpapr.com                                    
website: www.alertsteel.co.za                                                   
Date: 31/03/2011 11:03:03 Produced by the JSE SENS Department.                  
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