| Fri 8 Apr 2011, 12:05 | | CLR - Clover Industries Limited - Clover to exclusively merchandise all Danone |
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CLR CLRP
CLR
CLR - Clover Industries Limited - Clover to exclusively merchandise all Danone
products in South Africa
Clover Industries Limited
(Incorporated in the Republic of South Africa)
(Registration number 2003/030429/06)
JSE Ordinary share code: CLR ISIN: ZAE000152377
JSE Preference share code: CLRP ISIN: ZAE000152385
CLOVER TO EXCLUSIVELY MERCHANDISE ALL DANONE PRODUCTS IN SOUTH AFRICA
With effect from 1 May 2011, Danone Southern Africa ("Danone") will outsource
all its merchandising services to Clover Industries Limited ("Clover"). In
terms of this arrangement, all 134 current Danone Merchandisers will be
transferred to Clover under the same employment terms and conditions and
Clover will complete all merchandising tasks on behalf of Danone.
Clover was selected by Danone after an in-depth analysis of available
suppliers of merchandising services and an initial two year contract was
awarded.
Commenting on the decision, Mario Reis, CEO of Danone said "Clover is a
longstanding third party partner and is a leading merchandising operator in
the fresh products category. We are excited about this new arrangement as it
will assist Danone in achieving excellent in-store execution and on-shelf
availability."
"The arrangement with Clover will materially strengthen our National Field
Sales operation and broaden our footprint, allowing us to grow stronger. New
job opportunities in field sales have also been created and these will be
introduced from 1 June this year" he continued.
Clover is currently rolling out its Project Cielo Blu, aimed at increasing
efficiencies and capacity in the production and distribution network, to
support future growth.
Clover`s Chief Executive, Johann Vorster commented "We have always had a close
working relationship with Danone. This step takes our collaboration to a new
level, ensuring opportunities for both companies.
"Clover is South Africa`s largest distributer of chilled goods and we have
substantial critical mass due to the high delivery frequency required by fresh
milk. Clover has more than 600 trucks that deliver to more than 14 000 points
approximately every 4 days. That`s an average of 8 customers per day per
truck.
"We believe that Clover`s proven expertise in ensuring product availability,
coupled with our know-how in in-store display, promotion and visibility will
be to the benefit of all concerned, especially our customers."
Enquiries:
College Hill 011 447 3030
Frederic Cornet 083 307 8286
Morne Reinders 082 815 1844
Note to editors:
About Clover
Clover is a leading branded consumer goods group operating in South Africa and
selected African countries. Its range of quality value added dairy and non-
dairy products is delivered through one of the largest ambient and chilled
distribution networks in southern Africa.
Clover has been operating, in one form or another, since 1898 and has enjoyed
a long and successful history as part of the development of South Africa`s
dairy and FMCG industry. Clover was converted from a co-operative society
into a public company in 2003.
The Board and management of Clover have identified key value enhancing capital
projects to redress historical inefficiencies in the distribution network,
increase profitability and expand capacity to support current and future
growth plans. The primary value enhancing optimisation and expansion project
intends to relocate production facilities closer to milk sources in order to
reduce distribution and related costs and expand the capacity of key
distribution centres and warehouses in order to create sufficient capacity to
support current and future growth.
Iconic South African consumer brand with market recognition and pricing power
Clover is a highly recognisable and iconic South African consumer brand
associated with high quality products which are able to command relative price
premiums. The Clover brand frequently ranks in the top ten of the "Most
Famous Brands" surveys conducted in South Africa by independent brand
surveyors. Furthermore, in the 2010 Brand Icon Benchmark Survey by (TGI) City
Press & Rapport, Clover was voted one of only 17 brands in South Africa to
achieve the status of "Platinum Iconic Brands". Clover`s strong brand and
loyal customer and consumer following allow its products to carry a brand
premium which is a distinguishing feature for Clover products.
Clover`s product portfolio consists of Clover branded products, Clover sub-
branded products and stand alone brands, as set out in the table below:
CLOVER CLOVER STAND-ALONE NON CLOVER
BRANDED DUAL-BRANDED ENDORSED BRANDING
PRODUCTS PRODUCTS PRODUCTS
MILK MILK BEVERAGES MILK
Fresh milk Clover Mmmmilk Aquartz Creamline
UHT Milk Clover Great Capri-Sun UHT
Steri Milk Taste No Fat Erica CHEESE
CHEESE Clover the One Tulip Elite
VP Cheese Ultramel UHT Tropika Sacca
Processed BEVERAGES Manhattan Berg
cheese Clover Krush Super M OTHER
Feta Clover Life Cream cup Elite SMP
Mozzarella OTHER Kremel
BEVERAGES Clover Butro Surromel
Nectar (KZN) Clover
OTHER Mooirivier
Cream Clover
Condensed Springbok
Milk Clover
Ghee Zoetvlei
Whey Clover Rocky
Whey Ridge
concentrate Clover
Skim Milk Farmstyle
Powder Clover Tussers
Full Cream
Milk Powder
Rolled Dry
powders
Buttermilk
powder
Johannesburg
8 April 2011
Sponsor
RAND MERCHANT BANK (a division of FirstRand Bank Limited)
Date: 08/04/2011 12:05:01 Produced by the JSE SENS Department.
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