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Thu 28 Apr 2011, 13:21 BTI - speech by Richard Burrows chairman at the British American Tobacco
BTI
BTI                                                                             
BTI - speech by Richard Burrows, chairman, at the British American Tobacco      
p.l.c. annual general meeting on 28 April 2011                                  
British American Tobacco p.l.c.                                                 
Incorporated in England and Wales                                               
(Registration number: 03407696)                                                 
Short name: BATS                                                                
Share code: BTI                                                                 
ISIN number: GB0002875804                                                       
("British American Tobacco p.l.c." or "the Company")                            
SPEECH BY RICHARD BURROWS, CHAIRMAN, AT THE BRITISH AMERICAN TOBACCO p.l.c.     
ANNUAL GENERAL MEETING ON 28 APRIL 2011                                         
Good morning ladies and gentlemen and welcome to your Annual General Meeting.   
Let me start by thanking you for being here today. Last year and today I had    
the chance to meet many of you and I am impressed by your loyalty and support   
for the company.                                                                
2010 was a very good year for your company. Although the effects of recession   
were still being felt in many countries, we again proved that our tried-and-    
tested strategy is robust enough to deliver in some of the worst and not just   
the best of economic times.                                                     
Put simply, our worldwide reach across emerging and developed markets, our      
broad and balanced portfolio of brands and consistent focus on innovation       
continues to deliver impressive results and sustained shareholder value.  I     
will say more about innovation later.                                           
So the 2010 figures speak for themselves - adjusted profit from operations up   
12 per cent, Global Drive Brand volumes rose 7 per cent and we increased our    
market share in our top 40 markets.  We also achieved significant               
productivity savings, ahead of target.                                          
And you will be voting today on a final dividend of 81 pence, taking the        
total for the year to 114.2 pence per share - an increase of 15 per cent and    
maintaining our target of paying out 65 per cent of sustainable earnings in     
dividends.                                                                      
I`m also pleased that 2011 sees us restart our share buy-back programme of up   
to GBP750 million - a vote of confidence in the sustainability of our           
results. We had suspended the buy-back for two years to preserve our            
financial flexibility in uncertain times.                                       
Looking further ahead                                                           
But what of the more distant future, way beyond the next few sets of annual     
financial results?                                                              
It was nearly 50 years ago your company began to add non-tobacco interests to   
its portfolio.  Then in 1998 we turned full circle and became a focused         
tobacco business once again, fully confident in the growth that tobacco         
offered.                                                                        
That confidence was well placed, as our on-going success demonstrates, and      
that confidence is undiminished.                                                
Rapid growth in the world`s population, coupled with growing prosperity in      
developing economies, is creating ever more consumers of all kinds of           
products and services - from cars and computers to air travel, mobile phones    
and, of course, cigarettes.                                                     
Regardless of flattening or falling smoking rates, the universal knowledge of   
the health risks associated with smoking, and the faster pace of regulation,    
it is likely there will be more smokers in the world in 2050 than there are     
today.   The World Health Organisation has the same view.                       
But we are not complacent and are as determined as ever to achieve our vision   
of leading the global tobacco industry.                                         
This means placing an ever greater emphasis on growth - and by that we mean     
taking market share from our competitors and giving consumers reason to trade-  
up.                                                                             
We do that with really strong brands - our Global Drive Brands, other           
international brands and very strong local favourites such as Winfield in       
Australia and Free in Brazil.                                                   
And we strengthen our brands with industry-leading innovations - giving         
consumers good reason to stay with us or to switch to us.                       
Dunhill, our most prestigious brand, is growing thanks to Reloc, a clever and   
exclusive re-sealable pack.                                                     
Smokers of Kent, our most innovative brand, are enjoying Convertibles, a        
menthol-flavoured capsule that can be crushed at any time when smoking to       
release a refreshing taste.  Click & Roll in Lucky Strike uses similar          
technology.                                                                     
In our business responsible marketing is paramount but doing the right thing    
comes in many guises.  For example, we are investing for tomorrow by            
developing lower-risk tobacco products.                                         
And you may have seen in the news this month that we are also interested in     
the development of regulatory-approved nicotine products without any tobacco    
at all.                                                                         
Milestones in reporting                                                         
This year`s Sustainability Report, published for the first time on the same     
day as our Annual Report, is something of a milestone - our 10th such           
publication.                                                                    
Back in 2001 we were the first tobacco company to begin social reporting.       
Talking with stakeholders was nothing new, but reporting to international       
standards involved structured dialogue to better understand expectations of a   
responsible tobacco company and then transparently reporting on our             
commitments.                                                                    
Along the way we developed our international marketing standards, our           
business principles and partnerships such as in biodiversity and combating      
exploitative child labour in tobacco growing.                                   
By 2007, in line with shifting best practice, we began the transition from      
social to sustainability reporting and with it more focus on the most           
important issues for stakeholders.                                              
External recognition is welcome.  For example, we were the first tobacco        
company in the Dow Jones Sustainability World Index and have been included      
now for nine consecutive years.                                                 
The menace of illicit                                                           
Of course, all businesses face multiple challenges.  For us, the biggest        
threat is probably the ever growing illegal trade in tobacco products -         
globally hundreds of billions of fake and smuggled cigarettes every year.       
We lose valuable custom and governments lose tax revenues and control.          
The black market is populated by criminals who don`t care if they sell to       
children.  It thrives on sudden and steep increases on cigarette taxes,         
usually coupled with weak law enforcement that is quickly overwhelmed.          
Many governments act too late to deal with illicit and there are examples       
where lack of enforcement results in up to 40 per cent or more of the markets   
being illegal.                                                                  
In Ireland, my home, one in four cigarettes is illicit, often counterfeit.      
People haven`t quit smoking, but they have turned to the black market in        
their droves. In response the Government froze cigarette taxes last year.       
In the UK last month tobacco duties were increased by two per cent above        
inflation which we predict will encourage illicit trade.                        
But the problem does not stop with tax.  There`s no convincing evidence that    
banning the display of tobacco in shops, requiring generic packaging or         
banning cigarette ingredients will cut smoking rates and help public health.    
But forcing cigarettes under the counter, making packs easier to counterfeit    
or changing the taste of consumers` favourite brands are likely to drive        
smokers to the unregulated market, possibly forever.                            
And I think governments have forgotten that the more tobacco is driven          
underground, the more smoking may appeal to the curious.                        
Rest assured that we are taking every opportunity to engage with law makers     
on these issues, allied with worried retailers, tobacco farmers, trade          
associations and others who strongly share our concerns.   Collectively we      
will not be deflected from our task.                                            
People                                                                          
The Board`s biggest single task last year was to ensure we got exactly the      
right person as CEO when Paul Adams signalled his intention to retire.          
Paul served as Chief Executive for seven years and we all wish him well in      
his retirement.                                                                 
In Nicandro Durante we have extensive tobacco industry experience, great        
drive, energy and a steely determination to succeed.  As one of its             
architects, he is fully committed to continuing our successful strategy and     
driving growth.                                                                 
British American Tobacco`s career development ethos is stronger than I have     
seen elsewhere so it was no surprise that the role was filled by promotion      
from within, though we also looked at external candidates.                      
John Daly has joined the Board as Chief Operating Officer and Ben Stevens,      
our Finance Director, was appointed Chief Information Officer in addition to    
his finance role.                                                               
I`m sure you will join me in welcoming all these people to their new roles.     
Apart from Paul, we are also saying farewell and thank you to Ana-Maria         
Llopis who retires from the Board as an independent director today after        
eight excellent years.                                                          
And I invite you to welcome Kieran Poynter who joined the Board as an           
independent director in July last year. Kieran was Chairman and Senior          
Partner of PricewaterhouseCoopers.                                              
Of course, it is to the great credit of all 60,000 of our people worldwide      
that your company continues to be a success and I warmly thank everyone,        
everywhere, for their energy and hard work.                                     
And once again, a thank you to you, the shareholders in this auditorium, for    
your continued loyalty.                                                         
Today`s trading update                                                          
Before we move to the Resolutions, an update on how the Group has performed     
in the first three months of this year.                                         
In our interim management statement this morning we said we have made a good    
start to the year, with organic revenue growth of 5 per cent at constant        
rates of exchange.                                                              
Our innovations are enabling us to take price increases and grow our share in   
our top 40 markets, our Global Drive Brands grew 9 per cent and our rate of     
organic volume decline is slowing.                                              
G C W Cunnington                                                                
Deputy Secretary                                                                
British American Tobacco p.l.c.                                                 
28 April 2011                                                                   
Enquiries:                                                                      
Investor Relations                                                              
Ralph Edmondson/Maya Farhat             +44 20 7845 1180/1977                   
British American Tobacco Press Office                                           
Kate Matrunola/Cat Armstrong/Christina Dona  +44 20 7845 2888                   
Sponsor: UBS South Africa (Pty) Ltd                                             
Date: 28/04/2011 13:21:00 Produced by the JSE SENS Department.                  
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