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Fri 6 May 2011, 11:10 BEG/BEGP2 - Beige Holdings Limited - Abridged pre-listing statement
BEG   BEGN
BEG                                                                             
BEG/BEGP2 - Beige Holdings Limited - Abridged pre-listing statement             
Beige Holdings Limited                                                          
(Incorporated in the Republic of South Africa)                                  
(Registration No: 1997/006871/06)                                               
Share Code: BEG     ISIN: ZAE000034161                                          
Share Code: BEGP2   ISIN: ZAE000154787                                          
("Beige" or "the company")                                                      
ABRIDGED PRE-LISTING STATEMENT                                                  
Abridged pre-listing statement relating to the proposed listing of up to 25     
000 000 variable rate, cumulative, non-participating, convertible,              
redeemable preference shares ("preference shares") on the Alternative           
Exchange of the JSE Limited ("the JSE") with effect from the commencement of    
business on Monday, 16 May 2011.                                                
This abridged pre-listing statement is not an invitation to the public to       
subscribe for preference shares in Beige, but is issued in compliance with      
the Listings Requirements of the JSE for the purpose of providing               
information to the public with regard to Beige.                                 
1.   INTRODUCTION                                                               
    Shareholders are referred to the announcements dated 9 November 2010, 1     
April 2011 and 4 April 2011 detailing the announcement by Beige of its      
    intention to raise R25 million by way of a partially underwritten           
    renounceable rights offer of 25 000 000 preference shares.                  
    The preference shares, which have a par value of R0.01, have been           
offered to existing shareholders for subscription by way of a rights        
    offer in the ratio of 1.53203 new preference shares for every 100 Beige     
    ordinary shares held at the close of business on Friday, 15 April 2011,     
    at an issue price of R1.00 per share.                                       
Letters of allocation in respect of the preference shares were listed       
    on the JSE on Monday, 11 April 2011 under share code BEGN and ISIN:         
    ZAE000154795 and may be traded on the JSE until close of business on        
    Friday, 6 May 2011.                                                         
25 000 000 preference shares will be listed and commence trading on the     
    JSE at 09:00 on Monday, 9 May 2011 under the share code: BEGP2 and          
    ISIN: ZAE000154787 and the rights offer will close at 12:00 on Friday,      
    13 May 2011.                                                                
The preference shares subscribed for in terms of the rights offer will,     
    for the time being, be the only preference shares in issue.                 
    Shareholders will be advised of the final number of preference shares       
    subscribed for in an announcement to be published on SENS on Monday, 16     
May 2011.  The salient features of the preference shares are set out in     
    paragraph 6 below.                                                          
2.   OVERVIEW OF THE BUSINESS OF BEIGE                                          
    Operational overview:                                                       
Beige operates though a number of subsidiaries and divisions, but           
    within four separate, but clearly focused areas, being:                     
    (i)  the contract manufacturing of branded personal care products           
         including cosmetics and cosmetic application products (cosmetic        
brushes and applicators, facial sponges, cotton wool and buff          
         puffs), bath products (soaps, fizzing bath balls, bath soaks,          
         bubble baths, bath brulees and bath salts and crystals),               
         depilatory products, body scrubs and lotions and bath accessories      
(sponges, massage bars and loofahs).  These operations are mainly      
         conducted out of the company`s Johannesburg operations;                
    (ii) the contract manufacturing of branded home care products including     
         dishwashing liquids, home disinfectants, home surface cleaning         
products and washing powders.  These products are mainly               
         manufactured out of the company`s Durban operations.                   
    (iii)     the manufacturing of injection moulded, injection stretch         
         blow moulded and blow moulded rigid bottle containers for the          
beverage, personal care and allied industries.  The company            
         utilises the containers it manufactures in its own operations,         
         which enables it to provide both the product and the packaging to      
         its contract manufacturing client, but also supplies plastic           
bottles and closures into this sector in HDPE, PVC and PET,            
         primarily to markets in Gauteng and Kwa-Zulu Natal.  The packaging     
         operations are conducted out of the company`s Johannesburg-based       
         Kliprivier facility; and                                               
(iv) the contract manufacturing of branded nutra-ceutical and               
         complimentary health care products.  These products are                
         manufactured out of the company`s MCC-approved manufacturing           
         facility in Cape Town.                                                 
Diversification of Products and Markets:                                    
    The diversification of Beige`s product base from contract manufacturing     
    to the manufacture and supply of packaging has provided the Group with      
    improved economies of scope and supply-chain co-ordination and a higher     
degree of control over the entire value chain.  It enables the Company      
    to provide a complete manufacturing and packaging solution for its          
    customers through its ability to provide customers with a fully             
    integrated service, from the design, printing and manufacture of the        
packaging to the manufacture and insertion of the filling and the           
    distribution of the completed product.                                      
    Empowerment:                                                                
    During 2006, the Company concluded an empowerment transaction with          
Thebe Investment Corporation (Pty) Ltd ("Thebe") in terms of which          
    Thebe acquired a 25% interest in Beige.  This empowerment transaction       
    both embraces and complies with the spirit of the Black Economic            
    Empowerment Act, on a basis which is commercially sustainable for Beige     
and represented a major milestone for the transformation of the             
    contract manufacturing industry.  The partnering of Beige with Thebe        
    has enhanced the group`s strategy to become one of the leading contract     
    manufacturing and packaging companies for the home and personal care        
industry and pro-actively addresses the broader requirements for            
    empowerment and transformation within the South African economy.            
    Beige is currently rated as a Level 3 B-BBEE contributor.                   
3.   PROSPECTS                                                                  
Beige is currently finalising its results for the year ended 31 March       
    2011.  These results are expected to be released on SENS on or about 28     
    June 2011.                                                                  
    The Group continues to make additional investments in infrastructure        
and capacity and both the Durban and Gauteng operations have been           
    expanded in expectation of the future growth in demand for the goods        
    and services it provides.  These initiatives all form part of a             
    strategic decision by the Group to grow market share in a controlled        
fashion.  The long term benefits of this growth strategy include the        
    optimisation of available production capacity, improvements in              
    efficiency and the achievement of greater benefits resulting from           
    consolidated procurement.                                                   
4.   DIRECTORS                                                                  
    The names, ages and business addresses of the directors are set out         
    below:                                                                      
   NON-EXECUTIVE       BUSINESS ADDRESS     BUSINESS FUNCTION                   
DIRECTORS                                                                    
   Monwabisi Fandeso   Thebe House, 166     Non-executive Chairman of           
   (52)                Jan Smuts Avenue,    Beige                               
                       Rosebank, 2194                                           
Mathys du Preez     86A Marian Street,   Non-executive director,             
   (63)                Lynwood Glen, 0081   Chairman of the Audit               
                                            Committee and member of the         
                                            Risk Committee                      
Lionel Karp (65)    25 Rudd Road,        Independent non-executive           
                       Illovo,              director, Chairman of the           
                       Johannesburg         Remuneration Committee and          
                                            member of the Audit                 
Committee                           
   Lindiwe Gadd (40)   Thebe House, 166     Non-executive director and          
                       Jan Smuts Avenue,    member of the Risk Committee        
                       Rosebank, 2194                                           
Ronald Weissenberg  214 Barry Hertzog    Independent Non-executive           
   (45)                Avenue, Greenside,   director, Chairman of the           
                       2006                 Risk Committee and member of        
                                            the Audit and  Remuneration         
Committees                          
   EXECUTIVE           BUSINESS ADDRESS     BUSINESS FUNCTION                   
   DIRECTORS                                                                    
   Mark Di Nicola      5 Brine Road,        Chief Executive Officer             
(41)                Chloorkop Extension                                      
                       1, 1624                                                  
   Michael Easter      5 Brine Road,        Financial Director                  
   (45)                Chloorkop Extension                                      
1, 1624                                                  
5.   SALIENT FEATURES OF THE PREFERENCE SHARES                                  
    The following definitions apply to the preference shares:                   
         -    Issue Date: means the date of issue of the preference shares      
as determined by the directors, being 16 May 2011                 
         -    Conversion Date: means a date not less than 3 years and one       
              day after the Issue Date                                          
         -    Final Conversion Date: means seven days after the Conversion      
Date                                                              
         -    Redemption Date: means seven days after the Final Conversion      
              Date                                                              
         -    Redemption Price: means R1.00 plus all cumulative preference      
dividends not yet declared and cumulative preference              
              dividends declared but not yet paid                               
    -    The preference shares are variable rate, cumulative, non-              
         participating, convertible, redeemable, preference shares              
-    The preference shares have a par value of R0.01 and will be issued     
         at R1.00 per preference share                                          
    -    The preference shares shall confer on the holder thereof the right     
         to receive, out of the profits of the company, an annual               
preferential cash dividend calculated at prime plus 2% per annum       
         on the issue price of the preference shares                            
    -    In the event that the company has insufficient profits or reserves     
         to pay the declared preference dividend, it will be obliged to pay     
interest on the arrear dividends calculated at prime plus 8%           
    -    The right to dividends will lapse on the third anniversary of the      
         Issue Date                                                             
    -    The preference shares shall, at the election of the Holder, be         
convertible on the Final Conversion Date into ordinary shares of       
         the company in the ratio of 20 new ordinary shares for every one       
         preference share held                                                  
    -    Preference shares not converted will be automatically redeemed         
seven days after the Final Conversion Date                             
    -    Preference shares may be converted into ordinary shares at the         
         election of the preference shareholder on a date to be determined,     
         which date will not be less than three years and one day after the     
date of issue of the preference shares                                 
    -    The full terms of the preference shares are set out in the rights      
         offer circular referred to below.                                      
6.   RIGHTS OFFER CIRCULAR                                                      
A circular setting out the detailed terms of the rights offer and the       
    preference shares and enclosing, where applicable, a form of                
    instruction, was posted to shareholders on Monday, 18 April 2011.  An       
    electronic copy of the Rights Offer circular may be downloaded from the     
Beige website (www.beige-holdings.co.za), whilst hard copies may be         
    obtained during normal business hours from Monday, 18 April 2011 until      
    Friday, 16 May 2011, at the following addresses:                            
  BEIGE                    ARCAY MOELA SPONSORS                                 
5 Brine Road             Arcay House II                                       
  Chloorkop                Number 3 Anerley Road                                
  Extension 1              Parktown                                             
  1624                     2193                                                 
Johannesburg                                                                    
6 May 2011                                                                      
Designated Advisor                                                              
Arcay Moela Sponsors (Proprietary) Limited                                      
Date: 06/05/2011 11:10:01 Produced by the JSE SENS Department.                  
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information disseminated through SENS.                                          
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