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Wed 11 May 2011, 17:36 RDI - Rockwell Diamonds appoints new CEO
RDI
RDI                                                                             
RDI - Rockwell Diamonds appoints new CEO                                        
ROCKWELL DIAMONDS INCORPORATED                                                  
(A company incorporated in accordance with the laws of British Columbia,        
Canada)                                                                         
(Incorporation number BCO354545)                                                
(Formerly Rockwell Ventures Inc.)                                               
(South African registration number: 2007/031582/10)                             
Share code on the JSE Limited: RDI    ISIN: CA77434W1032                        
Share code on the TSX: RDI   CUSIP Number: 77434W103                            
Share code on the OTCBB:   RDIAF                                                
("Rockwell")                                                                    
ROCKWELL DIAMONDS APPOINTS NEW CEO                                              
May 11, 2011, Vancouver, BC - Rockwell Diamonds Inc. ("Rockwell Diamonds" or    
the "Company") (TSX: RDI; JSE: RDI; OTCBB: RDIAF) is pleased to announce the    
appointment of Mr. James Campbell as President and Chief Executive Officer of   
the Company with effect from 1 June 2011.                                       
James joins Rockwell Diamonds from Lucara Diamond Corp where he was the Vice    
President - New Business. Prior to this he was Managing Director of African     
Diamonds plc ("AFD"), listed on London AIM and the Botswana Stock Exchange,     
for a period of four years until its acquisition by Lucara in December 2010.    
During this time he played an instrumental role in the process which led to     
the award of a Mining License for AK6, Lucara`s flagship diamond project in     
Botswana.                                                                       
Prior to joining AFD, James worked at De Beers for over twenty years. His       
career there culminated in his appointment as General Manager responsible for   
advanced exploration and resource delivery in the Global Mining and             
Exploration group.                                                              
James holds a degree in Mining & Exploration Geology from the Royal School of   
Mines (Imperial College, London University) and an MBA with distinction from    
Durham University. James is a Fellow of the Institute of Mining, Metallurgy &   
Materials, Chartered Engineer (UK), Chartered Scientist (UK), a Professional    
Natural Scientist (RSA) and a member of the Institute of Directors of South     
Africa.                                                                         
Commenting on his decision to join the Company, James explains that: "Rockwell  
Diamonds has overcome a number of significant challenges in the last two        
years, and is on the verge of delivering on its growth potential. It has        
exciting investment plans to leverage its projects and sustainably ramp up      
carat production. During the process of evaluating this opportunity, both the   
projects and the management team made a positive impact on me, resulting in my  
decision to join the Company."                                                  
"We are delighted to welcome James as the new leader of Rockwell Diamonds. He   
brings a wealth of experience gained in the diamond sector at this crucial      
time when Rockwell Diamonds is embarking on further investments to achieve its  
objective of ramping up monthly production to 10 000 carats within six years,"  
says David Copeland, Chairman, Rockwell Diamonds. "We are confident that with   
his knowledge and understanding of the industry he will make a meaningful       
contribution to unlocking the underlying value of the Company."                 
For further information on Rockwell and its operations in South Africa, please  
contact                                                                         
Mark Bristow   Non-executive director and acting CEO   +44 778 071 1386         
Stephanie Leclercq  Investor Relations                 +27 (0)83 307 7587       
For further information on Rockwell, Investors should review Rockwell`s annual  
Form 20-F filing with the United States Securities and Exchange Commission      
www.sec.com and the Company`s home jurisdiction filings that are available at   
www.sedar.com.                                                                  
Johannesburg                                                                    
11 May 2011                                                                     
Sponsor                                                                         
Sasfin Capital (a division of Sasfin Bank Limited)                              
Date: 11/05/2011 17:36:01 Produced by the JSE SENS Department.                  
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