| Fri 1 Jul 2011, 12:04 | | AET - Alert Steel Holdings Limited - Alert steel relaunches Flagship store |
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AET
AET
AET - Alert Steel Holdings Limited - Alert steel relaunches Flagship store
Alert Steel Holdings Limited
(Incorporated in the Republic of South Africa)
(Registration number 2003/005144/06)
JSE code: AET
ISIN: ZAE000092847
("Alert Steel" or "Alert" or "the company")
ALERT STEEL RELAUNCHES FLAGSHIP STORE
Pretoria, 1 July 2011 - Alt-X listed Alert Steel today relaunched its flagship
branch in East Lynne, Pretoria, as part of the company`s plan to return to
profitability by refocusing on its core business of retailing steel and steel-
related products.
Known as the HUB, the store sports the company`s new branding, its retail floor
space has been extended substantially and it has also expanded its product
range, including the introduction of a new line of castings, fasteners, the
latest precision and engineering tools and one of the largest ranges of welding
products and plasma cutters in the market. In addition, the store will offer
new value-added services such as twisting, rolling and bending of castings on
site and to customers` exact specifications.
In terms of steel products, the HUB will offer all steel profiles across the
range with improvements and extensions of specific lines such as special steel.
This wrought steel caters to all engineering requirements within the company`s
targeted retail areas making Alert Steel the ideal link between steel producers
and end users.
"Our fencing and roofing departments have been expanded and we will offer ranges
at competitive prices. We will also specialise in residential and commercial
electronic security solutions and will stock products from suppliers such as
Stafix, Paradox, IDS and digitech. The intention is to offer a one-stop-shop
for both end users and contractors and we will also provide in-house technical
advice and training," says CEO Johan du Toit.
The HUB will serve as a central distribution point to all its other stores.
Alert branches are located in Brits, Klerksdorp, Tshwane, Burgersfort,
Lephalale, Polokwane, Tzaneen, Louis Trichardt, Thohoyandou, Mokopane,
Lichtenburg, Wonderboom, Benrose, and Randfontein.
"We are determined to be the leader in the steel retail market and the new look
of our stores and product range will carry this message across to our
customers," says du Toit. "The layout of all our stores will be based on the
HUB`s retail area and we will be adding the current product portfolio as well as
offering value-added services to all our stores."
For further information call Johan du Toit on 082 416 8888
Issued by du Plessis Associates on behalf of Alert Steel Holdings Limited.
dPA contact Helen McKane Tel : +27 11 728 4701, Fax: +27 11 728 2547, Mobile:
082 330 2034 or e-mail: alertsteel@dpapr.com
website: www.alertsteel.co.za
1 July 2011
Designated Adviser
Vunani Corporate Finance
Date: 01/07/2011 12:04:01 Produced by the JSE SENS Department.
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