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Mon 4 Jul 2011, 14:32 RDI - Rockwell Diamonds Incorporated - Rockwell provides a diamond value
RDI
RDI                                                                             
RDI - Rockwell Diamonds Incorporated - Rockwell provides a diamond value        
management update and further additions to the board and management team in line
with the ongoing rollout of its strategic plan                                  
ROCKWELL DIAMONDS INCORPORATED                                                  
(A company incorporated in accordance with the laws of British Columbia, Canada)
(Incorporation number BCO354545)                                                
(Formerly Rockwell Ventures Inc.)                                               
(South African registration number: 2007/031582/10)                             
Share code on the JSE Limited: RDI    ISIN: CA77434W1032                        
Share code on the TSX: RDI   CUSIP Number: 77434W103                            
Share code on the OTCBB:   RDIAF                                                
Rockwell provides a diamond value management update and further additions to the
board and management team in line with the ongoing rollout of its strategic plan
July 4, 2011 Vancouver, BC - Rockwell Diamonds Inc. ("Rockwell" or the          
"Company") (TSX: RDI; JSE: RDI; OTCBB: RDIAF) announces progress with the       
diamond value management programmes which it recently initiated to enhance      
diamond recoveries as well as changes to the board of directors and management  
team.                                                                           
Diamond value management update:                                                
Following on from the strategic review which was conducted at the beginning of  
the 2011 calendar year, Rockwell is taking further decisive action to improve   
the recovery of diamonds and turn its underperforming assets around. James      
Campbell, the newly appointed CEO and President of Rockwell who officially took 
office on June 1, 2011 explains: "Two factors crucial to successfully mining    
alluvial diamonds are the management of the geology and the metallurgical       
processes. We have invested significant time and effort in fully understanding  
our resources and the results have been confirmed by our independent qualified  
person. The grades and diamond values in our NI 43-101 reports are supported by 
actual production data and sales prices in addition to sample estimates. This   
conservative approach gives us comfort that they are currently accurate as we   
implement improved concentration and recovery technology to translate the       
resource into efficient extraction."                                            
The Company has accelerated a number of projects to enhance the recovery of     
diamonds on existing operations as well as at the Tirisano project, currently   
under development. These will be driven by Dr Kurt Petersen, a world renowned   
diamond metallurgist who has been retained by Rockwell to improve and sustain   
the Company`s rate of diamond recovery.                                         
A review of the Saxendrift processing plant uncovered opportunities to          
considerably improve front end processing efficiencies. Based on these findings,
the Board has approved the replacement of the current vibrating screen at the   
in-                                                                             
field screening plant with a 3.0m x 8.0m DabmarBivitec screen, which is fit-for-
purpose technology designed to process wet and sticky ores at the required      
processing rates. The capital cost for the replacement screen will be $600,000. 
"A diamond size frequency analysis of Saxendrift`s production also showed that  
by increasing the recovery cut off from the current 2.5mm to 5mm, we could      
significantly improve plant efficiency," says Campbell. "In addition to         
improving the plant throughput, productivity gains could be realized by         
processing less fine materials and lowering overall waste volumes.              
There is a focus on maximizing the stones exceeding 10 mm in size and minimizing
the costs associated with processing volumes of material that may provide little
reward or even negative returns.                                                
At the Tirisano project, Paradigm Project Management, a mine project management 
consulting firm with experience of constructing more than 100 diamond processing
plants, has completed a plant review. Their report highlighted improvements to  
ensure that Tirisano delivers the anticipated grades after commissioning.       
The mine management team has also been changed and strengthened (see management 
changes below) to ensure the effective implementation of the review             
recommendations and consequently the commissioning work schedule has been       
modified to accommodate the changes. The first two streams of the processing    
plant will be commissioned during the course of the third quarter of calendar   
2011. A review of the flow diagrams is underway by the Company`s metallurgists  
to incorporate the latest recovery technologies and thereafter construction will
resume on the remaining two streams.                                            
Changes to the board of directors and management team:                          
The Company welcomes the appointment of James Campbell to the Board of directors
with immediate effect.                                                          
"We are pleased to formalize James` appointment to the Board of Rockwell," says 
Dave Copeland, Chairman of Rockwell. "In his first month as CEO he has already  
swiftly put into action a number of initiatives to improve the Company`s long   
term performance and we are confident that under his leadership we will achieve 
our growth and value creation objectives."                                      
Rockwell is also pleased to announce the appointment of a new Chief Operating   
Officer to replace Graham Chamberlain who has agreed to assume the critical     
responsibility of General Manager, Tirisano, focussing his time on successfully 
developing this asset which is one of the Company`s most strategic assets, in   
order to ensure that it meets its full potential. In addition to these          
responsibilities, Graham will assume the role of Director of Rockwell Diamonds  
Northwest (a subsidiary of Rockwell) with the responsibility of further         
developing the Company`s relationship with its strategic regional partner,      
Magopa Minerals.                                                                
Michael Stanley Hunt will assume the role of Chief Operating Officer of Rockwell
with effect from July 11, 2011. Michael has an excellent track record in diamond
production, spanning more than three decades. Until joining Rockwell, he worked 
at Pangea DiamondFields plc as Operations Manager from 2007, keeping these      
responsibilities after its merger with IGE Resources AB, Sweden in December     
2010. Previously he worked at De Beers for more than 20 years in numerous roles 
including Assistant Research Manager at the Diamond Research Laboratories; Mine 
Manager at their smallest mine, TheOaks and Assistant General Manager at the    
world`s largest diamond mine, Orapa. Michael has a M.Sc. in Advanced Chemical   
Engineering (Georgia Institute of Technology, USA) and is a professional        
engineer in South Africa (Pr. Eng.). He is a member of the Mine Metallurgical   
Manager`s Association of South Africa and the South African Institute of Mining 
and Metallurgy.                                                                 
"We are delighted to have attracted a diamond production specialist of Michael`s
calibre to the Rockwell team," explains Campbell. "Building on our excellent    
understanding of Rockwell`s resources, our focus has migrated to diamond value  
management. Accordingly, we will optimize our metallurgical processes to        
consistently recover the high quality gem stones for which our mines are        
recognized. Michael is well equipped to lead these initiatives which are key to 
the Company`s turnaround."                                                      
For further information on Rockwell and its operations in South Africa, please  
contact                                                                         
James Campbell                                                                  
CEO                                                                             
+27 (0)83 457 3724                                                              
Stephanie Leclercq                                                              
Investor Relations                                                              
+27 (0)83 307 7587                                                              
About Rockwell Diamonds:                                                        
Rockwell is engaged in the business of operating and developing alluvial diamond
deposits, with a goal to become a mid-tier diamond mining company.  The Company 
has three existing operations, which it is progressively optimizing, two        
development projects and a pipeline of earlier stage properties with future     
development potential. Rockwell is also at an advanced stage of completing the  
acquisition of the Tirisano property.                                           
Rockwell also evaluates merger and acquisition opportunities which have the     
potential to expand its mineral resources and production profile and would      
provide accretive value to the Company.                                         
No regulatory authority has approved or disapproved the information contained in
this news release.                                                              
Forward Looking Statements                                                      
Except for statements of historical fact, this news release contains certain    
"forward-looking information" within the meaning of applicable securities law.  
Forward-looking information is frequently characterized by words such as "plan",
"expect", "project", "intend", "believe", "anticipate", "estimate" and other    
similar words, or statements that certain events or conditions "may" or "will"  
occur. Although the Company believes the expectations expressed in such forward-
looking statements are based on reasonable assumptions, such statements are not 
guarantees of future performance and actual results or developments may differ  
materially from those in the forward-looking statements.                        
Factors that could cause actual results to differ materially from those in      
forward-looking statements include uncertainties and costs related to           
exploration and development activities, such as those related to determining    
whether mineral resources exist on a property; uncertainties related to expected
production rates, timing of production and cash and total costs of production;  
uncertainties related to the ability to obtain necessary licenses, permits,     
electricity, surface rights and title for development projects; operating and   
technical difficulties in connection with mining development activities;        
uncertainties related to the accuracy of our mineral resource estimates and our 
estimates of future production and future cash and total costs of production.   
In particular there can be no assurance that refinancing funds will be available
to Rockwell on acceptable terms or any terms at all.                            
For further information on Rockwell, Investors should review Rockwell`s annual  
Form 20-F filing with the United States Securities and Exchange Commission      
www.sec.com and the Company`s home jurisdiction filings that are available at   
www.sedar.com.                                                                  
Canada                                                                          
4 July 2011                                                                     
Sponsor                                                                         
Sasfin Capital (a division of Sasfin Bank Limited)                              
Date: 04/07/2011 14:32:25 Produced by the JSE SENS Department.                  
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