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LAF
LOLAF
LAF - Lonrho - Lonrho`s Oceanfresh to supply Walmart in the USA
Lonrho Plc
(Incorporated and registered in England and Wales)
(Registration number 2805337)
(Share code: LAF ISIN number: GB0002568813)
("Lonrho" or "the Company")
LONRHO`S OCEANFRESH TO SUPPLY WALMART IN THE USA
Lonrho`s seafood division, Oceanfresh, is pleased to announce that its pure Hake
Fillets will be sold in 500 Walmart stores in the U.S. beginning in October
2011.
The Oceanfresh Fillets come from wild caught, sustainably sourced, nutritious
white Hake that is fished in the deep, cold, waters in the Benguela current off
the coast of Southern Africa. Hake is a new line for Walmart and is an example
of the retailer`s commitment to offer the broadest assortment possible.
Walmart is committed to provide its customers with seafood from responsibly
managed sustainable sources. The sustainable fishing policies operated by
Oceanfresh in Southern Africa under the WWF SASSI program (World Wildlife Fund
endorsed Southern Africa Sustainable Sourcing Initiative) were important issues
for Walmart in choosing Oceanfresh as a supplier.
Oceanfresh is among the first South African companies to supply seafood to
Walmart`s U.S. operations. As a result of this new partnership with Walmart,
Oceanfresh has expanded its production capabilities in South Africa and this
contract will stimulate over one hundred new direct jobs and hundreds of new
indirect jobs to meet the new Walmart orders.
David Lenigas, Lonrho`s Executive Chairman commented :
Lonrho is delighted that Oceanfresh has been appointed as a fish supplier to the
world`s largest retailer Walmart.
Lonrho understands the importance of responsible fishing policies and prides
itself on delivering the best quality products that are wild caught and from
well managed and sustainable sources.
Lonrho`s Oceanfresh division has been diligent in working with the World
Wildlife Fund`s sustainable sourcing program to ensure that fish stocks are
properly managed and that catch quotas are within sustainable levels to maintain
wild fish stocks for future generations.
Enquiries
Lonrho Plc +44 (0) 20 7016 5105
David Lenigas
Geoffrey White
David Armstrong
Panmure Gordon +44 (0) 20 7459 3600
Tim Linacre
Dominic Morley
Adam Pollock
Hannah Woodley
Pelham Bell Pottinger +44 (0) 20 7861 3232
Charles Vivian
James MacFarlane
South African sponsor
Java Capital
25 July 2011
Date: 25/07/2011 08:15:01 Produced by the JSE SENS Department.
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