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AET
AET
AET - Alert Steel Holdings Limited - Alert Steel expands retail network
through container project
Alert Steel Holdings Limited
(Incorporated in the Republic of South Africa)
(Registration number 2003/005144/06)
JSE code: AET
ISIN: ZAE000092847
("Alert Steel" or "the company")
ALERT STEEL EXPANDS RETAIL NETWORK THROUGH CONTAINER PROJECT
Pretoria, 26 July 2011 - Alt-X listed Alert Steel has expanded its
retail network through the deployment of small mobile retailing centres
in rural areas as well as areas where the company currently has no
distribution presence.
Known as the Alert Express container project, the retailing centres are
converted shipping containers with a floor area of 36mSquared. One half
of the floor space will be used to stock long length products while the
other half will be used to stock steel related items and will also serve
as the retail floor. The containers will stock all fast moving products
as identified by the nearest Alert store and customers will also be able
to place orders for items not carried. The first container was
commissioned 30 kilometres outside Brits.
Chief executive Johan du Toit says the containers will initially be
deployed in close proximity to its existing branches but the company is
also looking at deploying the containers in areas where it does not
currently operate. "They are primarily intended to serve rural markets,
which have shown promising growth, and will become a big component of
our corporate social responsibility programme," he says. "In addition
to serving these communities, each container will initiate or adopt an
uplift programme in consultation with local stakeholders."
The company intends to dispatch 50 Alert Express containers within the
current financial year ending 30 June 2012 and each container is
projected to sell approximately 24 tonnes of material per month.
For further information call Johan du Toit on 082 416 8888
Issued by du Plessis Associates on behalf of Alert Steel Holdings
Limited.
dPA contact Helen McKane Tel : +27 11 728 4701, Fax: +27 11 728 2547,
Mobile: 082 330 2034 or e-mail: alertsteel@dpapr.com
website: www.alertsteel.co.za
Designated Adviser
Vunani Corporate Finance
Date: 26/07/2011 11:00:06 Produced by the JSE SENS Department.
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