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Thu 15 Sep 2011, 15:00 BEL - Bell Equipment Limited - Changes to commercial relationship with
BEL
BEL                                                                             
BEL - Bell Equipment Limited - Changes to commercial relationship with          
John Deere Construction and Forestry Company and withdrawal of cautionary       
Bell Equipment Limited                                                          
(Incorporated in the Republic of South Africa)                                  
(Registration number: 1968/013656/06)                                           
ISIN: ZAE000028304                                                              
Share Code: BEL                                                                 
("Bell" or "the Company")                                                       
CHANGES TO COMMERCIAL RELATIONSHIP WITH JOHN DEERE CONSTRUCTION AND             
FORESTRY COMPANY AND WITHDRAWAL OF CAUTIONARY                                   
Shareholders are referred to the cautionary announcement issued on 25 May       
2011, which was renewed on 7 July and 19 August 2011. Shareholders were         
advised that discussions which relate to the Company which could have a         
material effect on the price of the Company`s shares, were still                
underway. Shareholders are hereby further advised that the continuing           
discussions are between the two major shareholders, I A Bell & Co (Pty)         
Limited ("I A Bell") and John Deere Construction & Forestry Company             
("Deere"), and relate to the future ownership of Deere`s 31,59%                 
shareholding in Bell.                                                           
Following the launch by Deere of its own range of articulated dump trucks       
("ADTs") and confirmation by Bell that it will continue with the design         
and manufacture of its own range of ADTs, Bell and Deere have been              
involved in discussions to amend or terminate certain product agreements        
between them, including the ADT manufacturing and distributor agreement         
in terms of which Deere currently manufactures, assembles and distributes       
Bell designed ADTs in certain markets under an exclusive distributor            
mandate.                                                                        
Although discussions are ongoing between the parties the successful             
completion of these negotiations and the amendment of the current license       
agreements between Deere and Bell will end the exclusivity provisions,          
facilitating Bell`s direct entry into certain strategic markets, in             
particular with respect to ADTs. Deere would also be free to sell its           
ADTs and other products throughout the world.  Although the amendment of        
these agreements will result in a change to the commercial relationship         
between the parties in the medium to long term, both Deere and Bell have        
expressed their intention to remain committed as partners in other areas.       
In this regard it can be confirmed that discussions are also underway to        
ensure the continuation of Bell`s role as Deere`s dealer of construction        
and forestry equipment in South Africa and a number of other countries in       
Sub-Saharan Africa.                                                             
If Deere disposes of its interest in Bell, the Deere nominated directors        
will step down as directors of Bell.  If not, the issue of possible             
conflicts of interest of these directors will have to be dealt with.            
Accordingly, shareholders are advised that the cautionary announcement is       
hereby withdrawn and that shareholders will be kept informed of any             
further developments in this regard.                                            
Richards Bay                                                                    
15 September 2011                                                               
Sponsor                                                                         
RAND MERCHANT BANK (A division of FirstRand Bank Limited)                       
Date: 15/09/2011 15:00:01 Produced by the JSE SENS Department.                  
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