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Mon 26 Sep 2011, 14:53 RDI - Rockwell Diamonds Incorporated - Diamond sales update
RDI
RDI                                                                             
RDI - Rockwell Diamonds Incorporated - Diamond sales update                     
ROCKWELL DIAMONDS INCORPORATED                                                  
(A company incorporated in accordance with the laws of British Columbia,        
Canada)                                                                         
(Incorporation number BCO354545)                                                
(Formerly Rockwell Ventures Inc.)                                               
(South African registration number: 2007/031582/10)                             
Share code on the JSE Limited: RDI    ISIN: CA77434W2022                        
Share code on the TSX: RDI   CUSIP Number: 77434W103                            
Share code on the OTCBB:   RDIAF                                                
ROCKWELL`S LATEST DIAMOND SALES REFLECT CONTINUED PRICE STRENGTH                
September 26, 2011, Vancouver, B.C. - Rockwell Diamonds Inc ("Rockwell"         
or the "Company") (TSX: RDI; JSE: RDI; OTCBB: RDIAF) announces the              
results of second quarter sales of its diamond production from South            
African operations.                                                             
Total proceeds of $7.0 million were generated from the sale of 3,223            
carats. The average price per carat for the quarter was USD $2,187,             
demonstrating the high quality of stones sold.                                  
Operation       Carats          US $ Revenue    US $/ct                         
Holpan          27              $4,755          $176                            
Klipdam         1,456           $1,500,506      $1,030                          
Saxendrift      1,740           $5,542,268      $3,186                          
Total           3,223           $7,047,529      $2,187                          
Recovery and beneficiation of notable stones:                                   
Production across the Company`s operations, which was disappointing in          
June and July 2011, recovered strongly in August 2011. In particular, 373       
carats were recovered at Rockwell`s Saxendrift mine on August 2, 2011           
which was a daily record at the mine. Large stones produced by each of          
the operations during the second quarter are as follows:                        
- Klipdam produced 14 stones exceeding 10 carats; and                           
- Saxendrift produced 32 stones weighing more than 10 carats, of which 11       
stones exceeded 20 carats                                                       
These stones have been passed into the Company`s beneficiation joint            
venture with the Steinmetz Diamond Group which delivers value added             
revenues for Rockwell`s stones that exceed 2.8 carats.                          
During the quarter the high quality stones sold through the beneficiation       
joint venture with Steinmetz Diamond Group, included the following:             
- a 128.67 carat perfect saw-able; fancy yellow with high clarity stone;        
- a  21.52 carat gem quality; clean D/E colour stone;                           
- a 33.51 carat octahedral, clean, H/I coloured stone; and                      
- a 179.95 carat makeable, clean brown coloured stone.                          
Further details pertaining to the beneficiation revenues will be                
disclosed with the second quarter earnings announcement which will be           
made on or about October 17, 2011.                                              
Rough Diamond Market:                                                           
Although prices remain strong overall, the diamond market has been              
impacted by uncertainty in the financial markets in the second quarter of       
fiscal 2012. During June and July 2011, prices for both rough and               
polished diamonds increased, as higher pricing in the downstream industry       
was led by speculative activity. Producers followed suite, with rough           
prices achieving all time record levels at the end of July 2011, leading        
into the summer vacation period. Polished prices continued to rise, but         
the pace remains slower than for rough diamonds, resulting in the               
continued disconnect between the cost of rough diamonds and polished            
prices.                                                                         
As global financial markets corrected in August 2011, diamond traders           
were left holding expensive inventory in uncertain markets. By the end of       
August, prices had corrected but are expected to stabilize following the        
Hong Kong diamond show and the next De Beers sight later this month.            
Commenting on the latest diamond sales, James Campbell, CEO, Rockwell           
said:                                                                           
"We are pleased that the high quality of our current production has             
supported higher selling prices. While the underlying diamond market has        
increased by some 25% per carat for diamonds such as those typically            
produced by Rockwell in the past twelve months, our average price for the       
quarter has more than doubled. This is a clear demonstration that the           
diamonds which we have presented for sale are of a superior quality and         
in high demand."                                                                
"At the end of August, Rockwell focused its sales on larger diamonds            
through our beneficiation JV which benefits from Steinmetz`s ability to         
manufacture to achieve value of polished product. We had been                   
anticipating the short term price consolidation that has occurred in            
August 2011. Our products were not sold at a discount to drive sales."          
"We produced 46 stones exceeding 10 carats from our two operational             
mines, which included 11 rough stones weighing more than 20 carats. This        
is an indication that our diamond value management focus, which                 
prioritises the production of quality tonnes, is starting to pay off."          
For further information on Rockwell and its operations in South Africa,         
please contact                                                                  
James Campbell                                                                  
CEO                                                                             
+27 (0)83 457 3724                                                              
Stephanie Leclercq                                                              
Investor Relations                                                              
+27 (0)83 307 7587                                                              
About Rockwell Diamonds:                                                        
Rockwell is engaged in the business of operating and developing alluvial        
diamond deposits, with a goal to become a mid-tier diamond mining               
company.  The Company has three existing operations, which it is                
progressively optimizing, two development projects and a pipeline of            
earlier stage properties with future development potential. Rockwell is         
also at an advanced stage of completing the acquisition of the Tirisano         
property.                                                                       
Rockwell also evaluates merger and acquisition opportunities which have         
the potential to expand its mineral resources and production profile and        
would provide accretive value to the Company.                                   
No regulatory authority has approved or disapproved the information             
contained in this news release.                                                 
Forward Looking Statements                                                      
Except for statements of historical fact, this news release contains            
certain "forward-looking information" within the meaning of applicable          
securities law. Forward-looking information is frequently characterized         
by words such as "plan", "expect", "project", "intend", "believe",              
"anticipate", "estimate" and other similar words, or statements that            
certain events or conditions "may" or "will" occur. Although the Company        
believes the expectations expressed in such forward-looking statements          
are based on reasonable assumptions, such statements are not guarantees         
of future performance and actual results or developments may differ             
materially from those in the forward-looking statements.                        
Factors that could cause actual results to differ materially from those         
in forward-looking statements include uncertainties and costs related to        
exploration and development activities, such as those related to                
determining whether mineral resources exist on a property; uncertainties        
related to expected production rates, timing of production and cash and         
total costs of production and milling; uncertainties related to the             
ability to obtain necessary licenses, permits, electricity, surface             
rights and title for development projects; operating and technical              
difficulties in connection with mining development activities;                  
uncertainties related to the accuracy of our mineral resource estimates         
and our estimates of future production and future cash and total costs of       
production and diminishing quantities or grades if mineral resources;           
uncertainties related to unexpected judicial or regulatory procedures or        
changes in, and the effects of, the laws, regulations and government            
policies affecting our mining operations; changes in general economic           
conditions, the financial markets and the demand and market price for           
mineral commodities such and diesel fuel, steel, concrete, electricity,         
and other forms of energy, mining equipment, and fluctuations in exchange       
rates, particularly with respect to the value of the US dollar, Canadian        
dollar and South African Rand; changes in accounting policies and methods       
that we use to report our financial condition, including uncertainties          
associated with critical accounting assumptions and estimates;                  
environmental issues and liabilities associated with mining and                 
processing; geopolitical uncertainty and political and economic                 
instability in countries in which we operate; and labour strikes, work          
stoppages, or other interruptions to, or difficulties in, the employment        
of labour in markets in which we operate our mines, or environmental            
hazards, industrial accidents or other events or occurrences, including         
third party interference that interrupt operation of our mines or               
development projects.                                                           
For further information on Rockwell, Investors should review Rockwell`s         
annual Form 20-F filing with the United States Securities and Exchange          
Commission www.sec.com and the Company`s home jurisdiction filings that         
are available at www.sedar.com                                                  
Canada                                                                          
26 September 2011                                                               
Sponsor                                                                         
Sasfin Capital (a division of Sasfin Bank Limited)                              
Date: 26/09/2011 14:53:02 Produced by the JSE SENS Department.                  
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