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Tue 8 Nov 2011, 8:15 TAS - Taste Holdings Limited - Acquisition of the
TAS - Taste Holdings Limited - Acquisition of the 8 Nov 2011 
TAS
TAS                                                                             
TAS - Taste Holdings Limited - Acquisition of the Fish & Chip Co.               
business and further cautionary announcement                                    
TASTE HOLDINGS LIMITED                                                          
(Incorporated in the Republic of South Africa)                                  
(Registration number 2000/002239/06)                                            
JSE code: TAS   ISIN: ZAE000081162                                              
(Taste" or "the company")                                                       
ACQUISITION OF THE FISH & CHIP CO. BUSINESS AND FURTHER CAUTIONARY              
ANNOUNCEMENT                                                                    
1.   INTRODUCTION AND EFFECTIVE DATE                                            
Shareholders are referred to the cautionary announcement, dated 17              
October 2011, and are advised that Taste, through its wholly owned              
subsidiary, Buon Gusto Cuisine (Pty) Limited ("the purchaser"), has             
entered into a sale of business agreement with The Traditional Fish &           
Chips (Pty) Limited ("the seller") to acquire the business operated by          
the seller under the name The Fish & Chip Co. ("the agreement" or "the          
acquisition").                                                                  
The effective date of the acquisition is 1 February 2012, or the first          
business day of the month following the date upon which the last of the         
suspensive conditions is fulfilled or waived, whichever is later                
("effective date"). The agreement contains warranties normal for an             
acquisition of this nature                                                      
2.   NATURE OF THE BUSINESS OF THE FISH & CHIP CO.                              
The Fish & Chip Co. is one of the largest fast-food fish take-away              
businesses in South Africa and arguably the country`s fastest growing           
food franchise of the last decade. It currently has approximately 170           
outlets, the majority of which are located in Gauteng and is expected to        
have over 195 outlets and annualised system-wide sales of over R300             
million on the effective date.  Its core menu consists of fish, chips           
and sausages and the business is characterised by low set-up and running        
costs and simple in-store operations.  Current sites include taxi-ranks,        
small rural towns, townships, shopping malls as well as higher living           
standards measure ("LSM") locations.  (www.fishandchipco.co.za)                 
3.   RATIONALE FOR THE ACQUISITION                                              
The rationale for the acquisition is as follows:                                
- it provides an entry into the significant lower LSM (LSM 4-6) market          
through the market leader in the fish category;                                 
- fish is the 4th largest fast-food category, and has shown considerable        
growth in the last five years;                                                  
- the Fish & Chip Co. is an established brand, has strong marketing ties        
to the South African football fan base through an association with              
Siphiwe Tshabalala (Bafana Bafana player) and is one of the largest             
franchised chains of fish and chips outlets in South Africa;                    
- there is significant opportunity for expansion of the brand within            
South Africa and Taste believes that it is potentially a 400-store              
system in current store formats.  The current footprint does not include        
any meaningful penetration into the Western Cape or KwaZulu-Natal               
provinces and Taste envisages significant potential for The Fish & Chip         
Co. to accelerate its expansion in these coastal areas by utilising the         
national property management infrastructure of Taste as well as its             
established regional offices;                                                   
- as the current Fish & Chip Co. business does not manufacture any of           
its own products there is substantial value to be unlocked by adding its        
volume to existing Taste manufacturing capabilities;                            
- the acquisition will increase the number of outlets in the Taste food         
division by over 40% and could increase annualised system-wide-sales in         
that division to over R800 million;                                             
-the acquisition is expected to be earnings-enhancing to Taste from the         
first year of consolidation.                                                    
4.   CONSIDERATION                                                              
4.1 The purchase price is R65 million, plus a maximum of R1 million of          
stock on hand ("purchase price"), payable as follows:                           
- R45 million on the effective date;                                            
- R10 million (less any deductions) 21 days after the effective date,           
based on the warranty calculation as described in paragraph 4.2 below;          
and                                                                             
- R10 million (less any deductions, plus the value of stock) 60 days            
after the effective date based on set-off account adjustments as                
described in paragraph 4.4 below.                                               
4.2 Warranty calculation                                                        
The purchase price will be reduced by the greater of the results of the         
following two calculations:                                                     
- R11.67 for every R1 that the combined gross profit for the months of          
November 2011, December 2011 and  January 2012 is less than R7.2                
million, and                                                                    
- R450 000 for every store less than 195 trading on the day before the          
effective date.                                                                 
In addition, the purchase price will be reduced by R35 for every R1 that        
monthly salaries and wages at the effective date exceed R350 000.               
4.3 Maximum purchase price reduction                                            
The maximum total reduction in the purchase price based on the warranty         
calculation is R10 million.  In the event that the warranty calculation         
results in a reduction of more than R10 million, the purchaser shall            
have the right to cancel the agreement, in which event, the parties             
shall be restored to the status quo ante.                                       
4.4 Set-off account adjustments                                                 
The following items will be included in the set-off account:                    
- amounts received / paid by one party on behalf of the other after the         
effective date;                                                                 
- deposits/joining fees from prospective franchisees will be due by the         
seller to the purchaser;                                                        
- in addition, 40% of all trade debtors on the day immediately preceding        
the effective date not collected within 55 days of the effective date           
are to be deducted from the purchase price.                                     
5.   FUNDING                                                                    
Taste intends to fund the purchase price through an appropriate mix of          
equity and debt funding.                                                        
6.   CONDITIONS PRECEDENT                                                       
The acquisition is subject, inter alia, to the fulfilment or waiver of          
the following conditions precedent:                                             
- the purchaser advising the seller in writing that it is satisfied with        
the outcome of its due diligence investigation by no later than 10              
December 2011;                                                                  
- the approval of the acquisition by the board of directors and, if             
required, the majority of shareholders of Taste, by no later than 31            
January 2012;                                                                   
- all other required regulatory approvals having been obtained by no            
later than 31 January 2012;                                                     
- the seller providing proof to the purchaser that, as at 31 December           
2011, at least 180 outlets were open and trading in South Africa and            
Swaziland (of which no more than five are owned by the seller), by no           
later than 5 January 2012, and the purchaser verifying same in writing          
within seven days of receipt of such proof;                                     
- the seller providing written proof to the purchaser that as at 31             
December 2011, the gross profit of the business for the month of                
December 2011 was not less than R2.2 million, by no later than 5 January        
2012, and the purchaser verifying same in writing within seven days of          
receipt of such proof; and                                                      
- the conclusion of a lease agreement between the purchaser and the             
seller in respect of the premises from which The Fish & Chip Co.                
business is operated, for a period of not less than four months from the        
effective date, at a rental of R65 000 per month, by no later than 30           
November 2011.                                                                  
7.   CLASSIFICATION OF THE ACQUISITION                                          
Shareholders will be advised of the classification of the acquisition,          
in terms of the JSE Limited Listings Requirements, once the funding             
structure is finalised.                                                         
8.   FURTHER CAUTIONARY ANNOUNCEMENT                                            
The pro forma financial effects of the acquisition, the funding                 
structure as well as the classification thereof will be announced in due        
course. Accordingly, shareholders are advised to continue exercising            
caution when dealing in the company`s securities until such details are         
announced.                                                                      
Johannesburg                                                                    
8 November 2011                                                                 
Sponsor                                                                         
Vunani Corporate Finance                                                        
Legal advisor to Taste                                                          
Mahons Attorneys                                                                
Date: 08/11/2011 07:49:33 Produced by the JSE SENS Department.                  
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