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Fri 9 Dec 2011, 12:40 PFG - Pioneer Foods Group Limited - Pioneer Foods Phase II Broad-Based
PFG
PFG                                                                             
PFG - Pioneer Foods Group Limited - Pioneer Foods Phase II Broad-Based          
Black Economic Empowerment Transaction                                          
Pioneer Foods Group Limited                                                     
(Incorporated in the Republic of South Africa)                                  
Registration number: 1996/017676/06                                             
Share code: PFG                                                                 
ISIN code: ZAE 000118279                                                        
("Pioneer Foods" or "the Company")                                              
PIONEER FOODS PHASE II BROAD-BASED BLACK ECONOMIC EMPOWERMENT TRANSACTION       
1.   INTRODUCTION                                                               
1.1  Pioneer Foods is pleased to propose the second phase of its Broad-         
based Black Economic Empowerment ("B-BBEE") strategy to increase and        
    broaden direct black ownership of the Company ("Phase II B-BBEE             
    Transaction"). The Phase II B-BBEE Transaction will result in an            
    additional 13.53% black shareholding in the Company post the                
implementation of the transaction and will result in an approximate         
    R565 million cash injection into Pioneer Foods with a further R468.6        
    million plus preference share dividends accruing to the Company at the      
    maturity of the Phase II B-BBEE Transaction. The cash injection is          
earmarked to accelerate Pioneer Foods` growth strategy. The Phase II B-     
    BBEE Transaction is structured to be a representative range of black        
    entities working in a diverse range of communities that benefit the         
    growth and development of the Company and its corporate social              
commitments, including an Education and Community Trust (which value        
    will equate to R637 million), black members of the board of the             
    Company and strategic B-BBEE partners which will include broad-based        
    women`s groupings. The transaction total value is therefore                 
approximately R1.67 billion.                                                
1.2  In furthering Pioneer Foods` commitment to B-BBEE, the Company is          
    proposing, subject to the fulfilment, inter alia, of the conditions         
    precedent set out in paragraph 7 below, to facilitate a subscription        
for shares in the issued share capital of Pioneer Foods by black            
    participants ("the Proposed Phase II B-BBEE Specific Issue").  The          
    Proposed Phase II B-BBEE Specific Issue will involve the issue of           
    shares equivalent to 13.53% of Pioneer Foods` ordinary issued share         
capital post-implementation of the Proposed Phase II B-BBEE Specific        
    Issue ("enlarged issued share capital"). The enlarged issued share          
    capital of Pioneer Foods has been based on the number of shares in          
    issue prior to the Proposed Phase II B-BBEE Transaction less shares         
held by subsidiary companies of Pioneer Foods plus the Proposed Phase       
    II B-BBEE Specific Issue.                                                   
1.3  The Phase II B-BBEE Transaction follows the successful implementation      
    of the first phase of Pioneer Foods` B-BBEE strategy in 2006 in terms       
of which Pioneer Foods issued 10% of its then issued share capital to       
    a BEE trust for the benefit of employees of wholly-owned South African      
    subsidiaries of Pioneer Foods ("Phase I B-BBEE Transaction"). The           
    effective black economic empowerment ("BEE") shareholding in Pioneer        
Foods pertaining to the Phase I B-BBEE Transaction currently amounts        
    to 4.73%. The Phase I B-BBEE Transaction has been highly successful in      
    creating value for participants. To date, Pioneer Foods has paid more       
    than R17 million in dividends to the beneficiaries of the Phase I B-        
BBEE Transaction, and a further R49.8 million, as a result of the           
    growth in the share price, to beneficiaries of the Phase I B-BBEE           
    Transaction who have left the employment of Pioneer Foods.                  
2.   THE PROPOSED PHASE II B-BBEE SPECIFIC ISSUE                                
2.1  The total value of the Proposed Phase II B-BBEE Specific Issue is          
    approximately R1.67 billion based on a 30 day volume weighted average       
    share price ("VWAP") of R60.10 per Pioneer Foods ordinary share             
    ("Ordinary Share") as at the close of trading on Friday, 02 December        
2011 ("indicative market price"). The effective market price for the        
    transaction will be determined based on the 30 day VWAP price of            
    Pioneer Foods Ordinary Shares as on a future date ("effective market        
    price").                                                                    
2.2  It is intended that the Pioneer Foods Ordinary Shares to be issued as      
    a consequence of the Proposed Phase II B-BBEE Specific Issue, will          
    comprise approximately 28,670,982 Pioneer Foods Ordinary Shares, being      
    13.53% of Pioneer Foods` enlarged issued share capital post the             
implementation of the Phase II B-BBEE Specific Issue.                       
2.3  The Proposed Phase II B-BBEE Specific Issue will be made to the            
    following black participants (collectively, "the BEE Participants"):        
2.3.1     The Pioneer Foods Education and Community Trust, a broad-based        
ownership scheme in terms of the BEE Codes, which will hold,           
         10,599,988 Ordinary Shares, being 5.00% of Pioneer Foods enlarged      
         issued share capital ("the Pioneer Foods Education and Community       
         Trust" or "PFEC Trust");                                               
2.3.2     The following strategic B-BBEE partners ("the B-BBEE Partners"):      
    -    Thembeka Capital Limited ("Thembeka"), which will hold, through a      
         ring-fenced special purpose vehicle ("SPV"), 9,326,640 Ordinary        
         Shares , being 4.40% of Pioneer Foods` enlarged issued share           
capital;                                                               
    -    Identity Capital Partners (Pty) Limited ("Identity Partners"),         
         which will hold, through a ring-fenced SPV 2,755,997 Ordinary          
         Shares, being 1.30% of Pioneer Foods` enlarged issued share            
capital;                                                               
    -    Kwa-Zulu Natal Agribusiness Women`s Trust ("KZN Trust"), which         
         will hold, through a ring-fenced SPV 2,755,997 Ordinary Shares ,       
         being 1.30% of Pioneer Foods` enlarged issued share capital;           
-    Sekunjalo Investments Limited ("Sekunjalo"), which will hold,          
         through a ring-fenced SPV 1,589,998 Ordinary Shares, being 0.75%       
         of Pioneer Foods` enlarged issued share capital; and                   
    -    Riparian Investments Consortium 1 (Pty) Limited ("Riparian")           
which will hold, through a ring-fenced SPV 1,059,999 Ordinary          
         Shares, being 0.50% of Pioneer Foods` enlarged issued share            
         capital.                                                               
2.3.3     The following current and former black members of Pioneer Foods`      
board (collectively referred to as "the Black Directors"), with        
         all shares to be issued to them in their personal capacity and         
         beheld through an SPV structure. A collective allocation of            
         approximately 582,363 Ordinary Shares, being 0.28% of Pioneer          
Foods` enlarged share capital has been made to the Black               
         Directors:                                                             
    -    Mr Zitulele Luke (KK) Combi, the independent non-executive             
         chairman of Pioneer Foods;                                             
-    Mr Andile Hesperus Sangqu, an independent non-executive director       
         of Pioneer Foods;                                                      
    -    Prof. Abdus Salam Mohammad Karaan, an independent non-executive        
         director of Pioneer Foods;                                             
-    Mrs Nonhlanhla Sylvia Mjoli-Mncube, an independent non-executive       
         director of Pioneer Foods;                                             
    -    Dr Mohammed Iqbal Surve, the independent non-executive vice-           
         chairman of Pioneer Foods; and                                         
-    Dr Franklin Abraham Sonn, a former independent non-executive           
         director of Pioneer Foods.                                             
3.   RATIONALE AND PIONEER FOODS BEE STRATEGY                                   
    Pioneer Foods is resolute in its commitment to BEE in order to ensure       
the transfer of ownership as, inter alia envisaged in the relevant BEE      
    codes.  This has been demonstrated through the successful                   
    implementation of the Phase I B-BBEE Transaction. Building on this          
    momentum, and should the Phase II B-BBEE Transaction be implemented,        
Pioneer Foods would have ensured empowerment of at least 23.50%.            
    Implementing the Proposed Phase II B-BBEE Specific Issue will               
    strengthen and broaden the direct black ownership of Pioneer Foods          
    with a representative range of black entities working in a diverse          
range of communities that benefit the growth and development of the         
    Company and its corporate social commitments. The Proposed Phase II B-      
    BBEE Specific Issue confirms the Company`s commitment to sustainable        
    BEE ownership and transformation.                                           
Its successful implementation will improve and sustain the level of         
    black ownership of the Company and the Company`s BEE status. Pioneer        
    Foods has been active in strengthening all areas of BEE activity and        
    is currently ranked as a Level Five BEE Contributor in terms of the         
dti Codes.                                                                  
4.   DETAILS OF THE B-BBEE PARTNERS AND THE PIONEER FOODS EDUCATION AND         
    COMMUNITY TRUST                                                             
4.1  Thembeka is a broad-based black-owned and controlled investment            
company that focuses on private equity and BEE transactions.  It has a      
    proven track record of adding strategic value to its portfolio of           
    investment companies. Thembeka`s shareholders include over 500              
    individual black shareholders and several 100% black broad-based            
trusts representing  thousands of beneficiaries. The executive              
    chairman of Thembeka is Mr ZL Combi.                                        
    Thembeka has a strong balance sheet with long term investment               
    objectives. It has investments in numerous sectors of the economy,          
including financial services and agricultural related businesses.           
4.2  Identity Partners is a black women owned and controlled investment         
    firm which invests in established and growing businesses primarily in       
    the following sectors: mining and engineering services, resources and       
energy, transport, and agriculture. Identity Partners` objective is to      
    bring black women into the mainstream of the economy through equity         
    participation in businesses directly and through consortia and seeks        
    to be a facilitator for other women and BEE businesses to access            
opportunities as professionals and as entrepreneurs. Its financing          
    activities are carried out through the Identity Development Fund,           
    which manages two funds focusing on financing youth and women               
    entrepreneurs. The leading executives and majority shareholders of          
Identity Partners are Mmes Sonja Sebotsa and Polo Radebe.                   
4.3  KZN Trust is a 100% black women owned economic empowerment initiative      
    formed to pursue opportunities that would benefit previously                
    disadvantaged women engaged in agriculture and rural development            
efforts in KwaZulu-Natal. It consists of two companies and 200              
    individual women, forming part of some twenty four agricultural co-         
    operatives, mainly from rural areas of KwaZulu-Natal. The KZN Trust         
    aims to empower women and to have an impact in the fight against            
poverty, through agriculture and other rural development initiatives.       
    These women are engaged in various agricultural activities including,       
    inter alia vegetable production and processing, poultry farming, egg        
    production and meat processing. Apart from agriculture, the KZN             
Trust`s women are also engaged in other activities such as handwork,        
    brick-making and tourism in order to augment their income. While the        
    KZN Trust represents just over 200 women, the impact of its work will       
    be far reaching within the families and communities of its members.         
4.4  Sekunjalo is a listed majority black-owned and black-controlled            
    investment holding company. Its major investments are in fishing,           
    aquaculture, pharmaceuticals, biotechnology, information technology         
    and telecommunications, financial services, property and enterprise         
development supporting broad-based BEE and small, medium and micro          
    enterprises.                                                                
    Sekunjalo currently employs over 740 employees directly and over 8 000      
    people benefit from its investments and associated companies. The           
executive chairman and majority shareholder of Sekunjalo is Dr.             
    Mohammed Iqbal Surve.                                                       
4.5  Riparian is a majority black-owned and controlled investment holding       
    company established by Prof. ASM Karaan. 24% of the economic benefits       
of Riparian`s issued share capital is held by two broad-based               
    ownership schemes as contemplated in the BEE Codes, namely the Fruit        
    Workers Development Trust and the Green Olive Trust. The beneficiaries      
    of these trusts include permanent workers on fruit farms. By providing      
its beneficiaries with an exposure to shares in Riparian, these             
    beneficiaries will gain an indirect economic exposure to the Pioneer        
    Foods shares that are proposed to be issued to Riparian as part of the      
    Proposed Phase II B-BBEE Specific Issue.                                    
4.6  The Pioneer Foods Education and Community Trust will be created as a       
    perpetual BEE trust, for the purpose of benefitting black people in         
    the areas and communities in which Pioneer Foods operates in South          
    Africa. The objectives of the PFEC Trust is to assist in the provision      
of school facilities or equipment for public schools and/or other           
    educational institutions engaged in public benefit activities and the       
    provision of scholarships, bursaries, awards and loans for study,           
    research and teaching.                                                      
It is envisaged that the PFEC Trust share issue will ensure black           
    equity ownership in the Company into perpetuity.                            
5.   DETAILS OF THE PROPOSED PHASE II B-BBEE SPECIFIC ISSUE                     
5.1  The Proposed Phase II B-BBEE Specific Issue will be implemented            
through a specific issue of Ordinary Shares for cash by Pioneer Foods       
    (equal to 13.53% of Pioneer Foods` enlarged issued share capital).          
5.2  The subscription price at which each of the BEE Participants will          
    subscribe for their respective Ordinary Shares will depend on the           
commercial terms and funding structure relevant to that BEE                 
    participant, as set out below.                                              
5.3  THE B-BBEE PARTNERS                                                        
5.3.1     The specific issue to the B-BBEE Partners will be made at a 5%        
discount to the effective market price (The BP Specific Issue").       
         The BP Specific Issue will be issued in terms of Pioneer Foods`        
         articles of association (now referred to as the memorandum of          
         incorporation in terms of the Companies Act 71 of 2008, as             
amended ("MOI")) and on the terms and conditions and with the          
         rights and restrictions contained in the relevant subscription         
         agreements ("the BP Subscription Agreements").                         
5.3.2     The BP Subscription Agreements provide for a lock-in period of 7      
years, during which time the B-BBEE Partners will not be entitled      
         to dispose of the Ordinary Shares subscribed to in terms of the        
         Proposed Phase II B-BBEE Specific Issue.                               
5.3.3     The approximate total combined subscription price payable by the      
B-BBEE Partners in terms of the BP Specific Issue will amount to       
         R1 billion based on the indicative market price. Each B-BBEE           
         Partner will be required to capitalise its SPV with 55% of the         
         subscription price payable by that B-BBEE Partner.  The SPVs will      
accordingly be capitalised by a total amount of R550 million           
         consisting of 10% B-BBEE Partner own funding and 45% third party       
         funding from Rand Merchant Bank ("RMB") in the form of an A            
         Preference Share subscription ("A Preference Share                     
Subscription"). The A Preference Shares will be subscribed for         
         terms and conditions standard for transactions of this nature          
         including the following terms:                                         
5.3.3.1        A Preference Share dividends will accrue at an annual rate       
amounting to 75% of the prevailing prime interest rate on         
              the outstanding principal A Preference Share Subscription         
              amount and outstanding preference share dividends.                
5.3.3.2        The A Preference Share Subscription will be structured as a      
capital bullet facility with the dividends on the A               
              Preference Shares being serviced from dividends received by       
              the B-BBEE Partner SPV in respect of the Pioneer Foods            
              Ordinary Shares issued under the Proposed Phase II B-BBEE         
Specific Issue.                                                   
5.3.4     Pioneer Foods will subscribe for B Preference Shares in the SPVs      
         of the B-BBEE Partners for the balance of the subscription price       
         payable by the BEE Partners amounting in total to R450 million         
("the B Preference Shares") or 45% of the approximate combined         
         total subscription price. The B Preference Shares will be              
         subscribed for on the following terms and conditions:                  
5.3.4.1   B Preference Share dividends will accrue at an annual rate            
amounting to 90% of the prevailing prime interest rate on the          
         outstanding principal B Preference Share subscription amount and       
         outstanding preference share dividends ("the Preference Shares         
         Balance").                                                             
5.3.4.2   B Preference Share dividends will be rolled up as the dividends       
         received by the B-BBEE Partner SPV on the Ordinary Shares issued       
         to the B-BBEE Partners SPV under this Proposed Phase II B-BBEE         
         Specific Issue, will first be utilised against the RMB A               
Preference Share Subscription plus rolled up A Preference Share        
         dividends.                                                             
5.3.4.3   It is proposed that Pioneer Foods (Pty) Ltd provide a guarantee       
         to RMB, with a view to facilitating the provision of the RMB A         
Preference Share Subscription to the B-BBEE Partners and Black         
         Directors. The guarantee will be limited to a maximum liability        
         of R100 million for Pioneer Foods (Pty) Ltd.                           
5.4  THE BLACK DIRECTORS                                                        
5.4.1     The Proposed Phase II B-BBEE Specific Issue to the Black              
         Directors will be made at the effective market price at no             
         discount (The BD Specific Issue"). The BD Specific Issue will be       
         issued in terms of MOI and on the terms and conditions and with        
the rights and restrictions contained in the relevant                  
         subscription agreements ("the BD Subscription Agreements").            
5.4.2     The BD Subscription Agreements provide for a lock-in period of 7      
         years, during which time the Black Directors will not be entitled      
to dispose of the Ordinary Shares subscribed to in terms of the        
         BD Specific Issue.                                                     
5.4.3     The total combined subscription price payable by the Black            
         Directors in terms of the BD Specific Issue will amount to R35         
million. Each Black Director will be required to capitalise his        
         SPV with 45% of the subscription price payable by that Black           
         Director.  The SPVs will accordingly be capitalised by a total         
         amount of R15.75 million consisting of 45% funding from RMB in         
the form of an A Preference Share Subscription. The A Preference       
         Shares carry the same terms as in the case of the B-BBEE               
         Partners.                                                              
5.4.4     Pioneer Foods will subscribe for B Preference Shares in the SPVs      
of the Black Directors for the balance of the BD Specific Issue        
         amounting in total to R19.25 million or 55% of the total combined      
         subscription price payable by the Black Directors. The B               
         Preference Shares carry the same terms as in the case of the B-        
BBEE Partners.                                                         
5.5  THE PIONEER FOODS EDUCATION AND COMMUNITY TRUST                            
5.5.1     The PFEC Trust will subscribe for 10,599,988 Ordinary Shares as       
         part of the Proposed Phase II B-BBEE Specific Issue at the             
effective market price (which value will equate to R637 million)       
         at no discount. The subscription price per Ordinary Share will be      
         at the par value of Pioneer Foods Ordinary Shares amounting to         
         R0.10 per Pioneer Foods Ordinary Share which will be funded by an      
amount of R1.1 million through a donation by Pioneer Foods (Pty)       
         Ltd. The difference between the effective market price and the         
         subscription price times the Ordinary Shares issued to the PFEC        
         Trust will be financed by Pioneer Foods providing notional             
funding ("the Notional Funding").                                      
5.5.2     The Ordinary Shares will be issued to the PFEC Trust in terms of      
         the MOI and conditions and with the rights and restrictions            
         contained in the relevant subscription agreement ("the PFEC Trust      
Subscription Agreement").                                              
5.5.3     The specific issue to the PFEC Trust and Notional Funding             
         provided by Pioneer Foods will be effected on the following terms      
         and conditions:                                                        
5.5.3.1   Until the Notional Funding balance has been paid off, the PFEC        
         Trust will not be entitled to any distributions (as defined in         
         the PFEC Trust Subscription Agreement, which includes Ordinary         
         Share dividends) by Pioneer Foods ("Distributions") other than a       
20% trickle Distribution.                                              
5.5.3.2   The Notional Funding balance will be calculated as follows:           
    -    The Notional Funding amount increased by a rate equal to 85% of        
         the prevailing prime interest rate; less                               
-    An amount equal to 80% of the Distributions not received by the        
         PFEC Trust as a result of 5.5.3.1 above.                               
6.   SHAREHOLDING STRUCTURE POST IMPLEMENATION                                  
    A diagram displaying the BEE Participants shareholding in Pioneer           
Foods` enlarged issued share capital will be set out in the                 
    announcement to be published in the press on the business day               
    following release of this SENS announcement, which will also be posted      
    on Pioneer Foods` website.                                                  
7.   CONDITIONS PRECEDENT TO THE PROPOSED PHASE II B-BBEE SPECIFIC ISSUE        
    The Proposed Phase II B-BBEE Specific Issue will be subject to the          
    conditions precedent inter alia as set out below:                           
7.1  The shareholders of Pioneer Foods in a general meeting pass the            
ordinary and special resolutions required to approve and implement the      
    Proposed Phase II B-BBEE Transaction;                                       
7.2  The successful completion of a due diligence investigation by the          
    Company into the B-BBEE Partners (and their direct and indirect             
shareholders;                                                               
7.3  Pioneer Foods confirming that it is satisfied with the BEE rating          
    placed on the Proposed Phase II B-BBEE Transaction by a verification        
    agency;                                                                     
7.4  All transaction agreements being entered into and becoming                 
    unconditional; and                                                          
7.5  The unconditional approval to the extent necessary, by all regulatory      
    authorities having jurisdiction in respect of the Proposed Phase II B-      
BBEE Specific Issue, including the JSE, be obtained or, is such             
    approvals are conditional, on such conditions as are acceptable to the      
    parties, acting reasonably, affected thereby.                               
In the unlikely event of a B-BBEE Partner failing to perform in terms of        
the above and any other relevant undertaking and/or agreement, such party       
will be disqualified.                                                           
8.   COST TO SHAREHOLDERS AND DILUTION IMPACT ON EARNINGS                       
    The cost of the Proposed Phase II B-BBEE Specific Issue, calculated in      
accordance with the statement on share based payments in terms of           
    International Financial Reporting Standards ("IFRS 2"), is R142.5           
    million ("IFRS 2 Cost") and equates to 1.3% of the Pioneer Foods            
    market capitalisation on the JSE as calculated based on the indicative      
market price. It is important to note that this cost will be charged        
    to the Company`s income statement upfront with minimal cost in              
    subsequent years (resulting from the trickle dividend on the PFEC           
    Trust) and it does not reflect a cash cost.                                 
The Proposed Phase II B-BBEE Specific Issue has a zero diluting impact      
    on earnings due to the PFEC Trust being consolidated in perpetuity and      
    the B-BBEE Partners` and the Black Directors SPVs being consolidated        
    for the duration of the lock-in period save for the IFRS 2 Cost             
mentioned above.                                                            
9.   UNAUDITED PRO FORMA FINANCIAL INFORMATION                                  
    The pro forma financial effects set out below have been prepared to         
    assist Pioneer Foods ordinary shareholders to assess the impact of the      
Proposed Phase II B-BBEE Specific Issue on the Earnings Per Share           
    ("EPS"), Headline Earnings Per Share ("HEPS"), Net Asset Value ("NAV")      
    and Tangible Net Asset Value ("TNAV") per Pioneer Foods Ordinary            
    Share. The material assumptions are set out in the notes following the      
table. These pro forma financial effects have been disclosed in terms       
    of the Listings Requirements of the JSE and do not constitute a             
    representation of the future financial position of Pioneer Foods on         
    conclusion of the Proposed Phase II B-BBEE Specific Issue. The pro          
forma financial effects are the responsibility of the board and are         
    provided for illustrative purposes only, and, because of their nature,      
    may not fairly present Pioneer Foods` financial position, changes in        
    its equity, results of operations or cash flows.                            
Before the   After the                               
                           Proposed     Proposed    Percentage                  
                           Phase II B-  Phase II B- Change                      
                           BBEE         BBEE                                    
Specific     Specific    (%)                         
                           Issue        Issue                                   
                           (cents)      (cents)                                 
                                                                                
EPSSquared             408.4        325.8       -20.2%                      
    HEPSSquared            407.0        324.3       -20.3%                      
    NAV per shareCubed     3,059.7      3,112.7     1.7%                        
    TNAV per shareCubed    2,651.3      2,704.4     2.0%                        
Weighted average       178.4        178.4       0.0%                        
    number of shares in                                                         
    issue (millions) 4                                                          
    Number of shares in    179.4        179.4       0.0%                        
issue (millions)4                                                           
                                                                                
    Notes                                                                       
    1 The EPS, HEPS, NAV and TNAV per Pioneer Foods Ordinary                    
Share "Before the Proposed Phase II B-BBEE Specific                       
      Issue" are based on the published audited results for                     
      Pioneer Foods for the year ended 30 September 2011.                       
    2 The EPS and HEPS per Pioneer Foods Ordinary Share "After                  
the Proposed Phase II B-BBEE Specific Issue" are Based on                 
      the assumption that the Proposed Phase II B-BBEE Specific                 
      Issue was implemented on 1 October 2010.                                  
    3 The NAV and TNAV per Pioneer Foods Ordinary Share "After                  
the Proposed Phase II B-BBEE Specific Issue" are based on                 
      the assumption that the Proposed Specific Issue was                       
      implemented on 30 September 2011.                                         
    4 The number and weighted number of Ordinary Shares in                      
issue have no pro forma adjustments thereto due to the                    
      fact that the Ordinary Shares issued in terms of the                      
      Proposed Phase II B-BBEE Specific Issue will be                           
      consolidated.                                                             

10.  IRREVOCABLE UNDERTAKINGS                                                   
    Pioneer Foods has received irrevocable undertakings from shareholders       
    holding 50.3% to vote in favour of the Proposed Phase II B-BBEE             
Specific Issue, subject to any material adjustment, that is not             
    envisaged at this stage.                                                    
11.  RELATED PARTIES                                                            
    The Proposed Phase II B-BBEE Specific Issue includes an issue of            
Pioneer Foods` Ordinary Shares to current and former non-executive          
    directors of Pioneer Foods. Accordingly, the issue of Pioneer Foods`        
    Ordinary Shares to the Black Directors is deemed to be an issue of          
    shares to related parties in terms of the JSE Listing Requirements.         
By virtue of Dr. MI Surve`s interest in Sekunjalo, the company is           
    viewed as an associate Dr. MI Surve and is accordingly considered to        
    be related party to the Company. The issue of shares Sekunjalo is           
    therefore deemed to be an issue of shares to a related party in terms       
of the JSE Listing Requirements.                                            
    Pioneer Foods has appointed BDO Corporate Finance (Pty) Ltd as an           
    independent professional expert to provide a fairness opinion as to         
    whether the issue of Pioneer Foods Ordinary Shares to the Black             
Directors and Sekunjalo respectively, is fair to Pioneer Foods              
    shareholders.                                                               
    Messrs ZL Combi, MI Surve, ASM Karaan, AH Sangqu and Mrs NS Mjoli-          
    Mncube will, due to their participation in the Proposed Phase II B-         
BBEE Specific Issue, refrain from voting on the resolutions to the          
    extent that these relate to the issue of Pioneer Foods Ordinary Shares      
    to them in their personal capacities, and in the case of Dr. MI Surve,      
    the issue of shares to Sekunjalo. They have also recused themselves         
from all decisions that were taken in respect of the Proposed Phase II      
    B-BBEE Transaction.                                                         
12.  CIRCULAR TO SHAREHOLDERS                                                   
    It is envisaged that the required shareholder approval will be sought       
at a general meeting, held immediately after the annual general             
    meeting of the Company on 17 February 2012. A circular and notice of        
    general meeting will be sent to shareholders in due course.                 
                                                                                
13.  WITHDRAWAL OF CAUTIONARY ANNOUNCEMENT                                      
                                                                                
 Shareholders are referred to the cautionary announcement dated  4  August      
 2011,  as  well  as the renewal of the announcement on 19 September  2011      
and  on  3  November  2011, and are hereby advised  that  the  cautionary      
 announcement is withdrawn. Accordingly caution is no longer  required  to      
 be  exercised  by  shareholders when dealing in  the  shares  of  Pioneer      
 Foods.                                                                         
Stellenbosch                                                                    
9 December 2011                                                                 
Sponsor                                                                         
PSG Capital (Pty) Limited                                                       
Date: 09/12/2011 12:40:01 Produced by the JSE SENS Department.                  
The SENS service is an information dissemination service administered by the    
JSE Limited (`JSE`). The JSE does not, whether expressly, tacitly or            
implicitly, represent, warrant or in any way guarantee the truth, accuracy or   
completeness of the information published on SENS. The JSE, their officers,     
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