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Thu 19 Jan 2012, 16:00 PFG - Pioneer Foods - Pioneer Foods Phase II Broad-Based Black Economic
PFG
PFG                                                                             
PFG - Pioneer Foods - Pioneer Foods Phase II Broad-Based Black Economic         
Empowerment Transaction Update                                                  
Pioneer Food Group Limited                                                      
(Incorporated in the Republic of South Africa)                                  
Registration number: 1996/017676/06                                             
Share code: PFG                                                                 
ISIN code: ZAE000118279                                                         
("Pioneer Foods" or "the Company")                                              
PIONEER FOODS PHASE II BROAD-BASED BLACK ECONOMIC EMPOWERMENT TRANSACTION UPDATE
1.   Introduction                                                               
1.1  Pioneer Foods shareholders are referred to the announcement released on    
SENS on 9 December 2011 relating to the proposed phase II Broad-based Black 
    Economic Empowerment ("B-BBEE") transaction ("Phase II B-BBEE Specific      
    Issue" or "the Transaction")("the December 2011 Announcement").             
1.2  Shareholders are advised that the effective market price for the           
Transaction has now been determined as R58.04 per Pioneer Foods ordinary    
    share, based on the 30 day volume weighted average price ("VWAP") of        
    Pioneer Foods preceding 23 December 2011. The Phase II B-BBEE Specific      
    Issue will result in an additional 13.54% black shareholding in the Company 
post implementation of the Transaction through the issue of 28 691 649      
    shares to the BEE Participants consisting of the B-BBEE Partners, the Black 
    Directors and the Pioneer Foods Education and Community Trust, as set out   
    in the December 2011 Announcement.                                          
2.   Potential specific repurchase                                              
2.1  Further to the details as set out in the December 2011 Announcement, the   
    Transaction will be subject to various call options and pre-emptive rights, 
    the exercise of which will give rise to a potential specific repurchase     
from the B-BBEE Partners and the Black Directors ("the Potential Specific   
    Repurchase"). The Company does not currently anticipate any Potential       
    Specific Repurchase.  Further details on the Potential Specific Repurchase  
    are included in the circular to shareholders regarding the Phase II B-BBEE  
Specific Issue ("the Circular").                                            
3.   UNAUDITED PRO FORMA FINANCIAL INFORMATION                                  
3.1  The updated pro forma financial effects set out below have been prepared to
    assist Pioneer Foods ordinary shareholders to assess the impact of the      
Proposed Phase II B-BBEE Specific Issue and Potential Specific Repurchase   
    on the Earnings Per Share ("EPS"), Headline Earnings Per Share ("HEPS"),    
    Net Asset Value ("NAV") and Tangible Net Asset Value ("TNAV") per Pioneer   
    Foods Ordinary Share. The material assumptions are set out in the notes     
following the table. These pro forma financial effects have been disclosed  
    in terms of the Listings Requirements of the JSE and do not constitute a    
    representation of the future financial position of Pioneer Foods on         
    conclusion of the Proposed Phase II B-BBEE Specific Issue and Potential     
Specific Repurchase. The pro forma financial effects are the responsibility 
    of the Pioneer Foods board and are provided for illustrative purposes only, 
    and, because of their nature, may not fairly present Pioneer Foods`         
    financial position, changes in its equity, results of operations or cash    
flows.                                                                      
3.2  As noted in paragraph 2 above, the Company does not currently anticipate   
    any Potential Specific Repurchase. The table below shows the effect of the  
    Potential Specific Repurchase, based on the assumption that the Potential   
Specific Repurchase occurs at the 30 day VWAP of Pioneer Foods preceding 23 
    December 2011.                                                              
                     Before the     After     Change After the  Change          
                     Proposed       the              Potential                  
Phase II B-    Proposed         Specific                   
                     BBEE           Phase II         Repurchas                  
                     Specific       B-BBEE           e                          
                     Issue          Specific         (cents)                    
(cents)        Issue                                       
                                    (cents)                                     
                                                                                
    EPSSquared       408.4          322.7     -21.0% 326.9      1.3%            
HEPSSquared      407.0          321.2     -21.1% 325.5      1.3%            
    NAV per          3,059.7        3,110.9   1.7%   3,028.9    -2.6%           
    shareCubed                                                                  
    TNAV per         2,651.3        2,702.5   1.9%   2,620.5    -3.0%           
shareCubed                                                                  
    Weighted         178.4          178.4     0.0%                              
    average number                                                              
    of shares in                                                                
issue                                            178.4      0.0%            
    (millions) 4                                                                
    Number of        179.4          179.4     0.0%                              
    shares in issue                                                             
(millions)4                                      179.4      0.0%            
                                                                                
    Notes                                                                       
    1      The EPS, HEPS, NAV and TNAV per Pioneer Foods Ordinary Share         
"Before the Proposed Phase II B-BBEE Specific Issue" are based       
           on the published audited results for Pioneer Foods for the           
           year ended 30 September 2011.                                        
    2      The EPS and HEPS per Pioneer Foods Ordinary Share After the          
Proposed Phase II B-BBEE Specific Issue and Potential Specific       
           Repurchase are based on the assumption that the Proposed Phase       
           II B-BBEE Specific Issue and Potential Specific Repurchase           
           were implemented on 1 October 2010.                                  
3      The NAV and TNAV per Pioneer Foods Ordinary Share After the          
           Proposed Phase II B-BBEE Specific Issue and Potential Specific       
           Repurchase are based on the assumption that the Proposed Phase       
           II B-BBEE Specific Issue and Potential Specific Repurchase           
were implemented on 30 September 2011.                               
    4      The number and weighted number of ordinary shares in issue           
           have no pro forma adjustments thereto due to the fact that the       
           ordinary shares issued in terms of the Proposed Phase II B-          
BBEE Specific Issue will be consolidated.                            
4.   Circular to shareholders                                                   
    Shareholders are advised that the Circular, containing full details on the  
    Transaction and notice of general meeting, was dispatched to shareholders   
on 19 January 2012. The general meeting at which required shareholder       
    approval will be sought will be held immediately after the annual general   
    meeting of the Company on 17 February 2012.                                 
5.   Significant changes                                                        
Save as disclosed above, there has been no significant change affecting any 
    matter contained in the December 2011 Announcement.                         
Stellenbosch                                                                    
19 January 2012                                                                 
Sponsor: PSG Capital (Pty) Limited                                              
Date: 19/01/2012 16:00:01 Produced by the JSE SENS Department.                  
The SENS service is an information dissemination service administered by the    
JSE Limited (`JSE`). The JSE does not, whether expressly, tacitly or            
implicitly, represent, warrant or in any way guarantee the truth, accuracy or   
completeness of the information published on SENS. The JSE, their officers,     
employees and agents accept no liability for (or in respect of) any direct,     
indirect, incidental or consequential loss or damage of any kind or nature,     
howsoever arising, from the use of SENS or the use of, or reliance on,          
information disseminated through SENS.                                          
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