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Mon 2 Apr 2012, 7:21 BTI - British American Tobacco p.l.c - Notification of Transactions of
BTI
BTI                                                                             
BTI - British American Tobacco p.l.c - Notification of Transactions of          
Directors, Persons Discharging Managerial Responsibility or Connected Persons   
British American Tobacco p.l.c.                                                 
Incorporated in England and Wales                                               
(Registration number: 03407696)                                                 
Short name: BATS                                                                
Share code: BTI                                                                 
ISIN number: GB0002875804                                                       
("British American Tobacco p.l.c." or "the Company")                            
NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL       
RESPONSIBILITY OR CONNECTED PERSONS                                             
Notification made in accordance with Disclosure Rule 3.1.4R(1)(a) of the        
Disclosure Rules and Transparency Rules.                                        
1.   The independent Trustee of the British American Tobacco Group Employee     
    Trust notified the Company on 29 March 2012 that it had on 27 March 2012    
released the following number of British American Tobacco p.l.c. 25p        
    ordinary shares (the "Shares") to the following Executive Directors and     
    persons discharging managerial responsibility:                              
Participant  Share Scheme  Shares   No. of  No. of    Price at     Net No.      
release  Shares  Shares    which        of Shares     
            Deferred      d from   sold    sold to   Shares sold  acquired      
            Share Bonus   DSBS             cover tax (pence)                    
            Scheme        and              liability                            
("DSBS")      LTIP                                                  
            Long-Term     Awards                                                
            Incentive                                                           
            Plan                                                                
("LTIP")                                                            
N Durante    2009 DSBS     29,164   29,164  N/A       3200.0000    0            
                                                                                
            2009 LTIP     94,996   94,996  N/A       3204.0500    0             
J B Stevens  2009 DSBS     26,114   26,114  N/A       3200.0000    0            
                                                                                
            2009 LTIP     88,663   88,663  N/A       3238.7700    0             
J P Daly     2009 DSBS     15,151   15,151  N/A       3200.0000    0            
J Bowles     2009 DSBS     6,965    N/A     3,208     3200.0000    3,757        
D J          2009 DSBS     4,512    N/A     393       3200.0000    4,119        
Naughton                                                                        
M M Cobben   2009 DSBS     13,857   13,857  N/A       3200.0000    0            

            2009 LTIP     47,498   47,498  N/A       3193.8299    0             
D S Fell     2009 DSBS     10,612   10,612  N/A       3200.0000    0            
                                                                                
2009 LTIP     41,798   41,798  N/A       3215.2000    0             
A M Gray     2009 DSBS     13,857   N/A     7,209     3200.0000    6,648        
J-M Levy     2009 DSBS     11,953   11,953  N/A       3200.0000    0            
                                                                                
2009 LTIP     47,498   47,498  N/A       3200.9499    0             
D O`Reilly   2009 DSBS     3,239    2,462   N/A       3200.0000    777          
                                                                                
            2009 LTIP     6,649    5,054   N/A       3204.7600    1,595         
M C T        2009 DSBS     15,982   15,982  N/A       3200.0000    0            
Prideaux                                                                        
            2009 LTIP     54,781   54,781  N/A       3232.0200    0             
N Sethi      2009 DSBS     2,161    2,161   N/A       3200.0000    0            
N R          2009 DSBS     15,982   15,982  N/A       3200.0000    0            
Withington                                                                      
2.   On 28 March 2012, the Company granted an award of British American Tobacco 
    p.l.c. 25p ordinary shares to the Executive Directors of British American   
Tobacco and other persons discharging managerial responsibilities (the      
    "Participants") listed below under the Deferred Share Bonus Scheme at an    
    award price of 3208 pence per Share.  Awards under the Deferred Share Bonus 
    Scheme are conditional awards of shares which are held in trust for three   
years and no further performance conditions apply in that period.           
   Participant    Deferred Shares                                               
                  Awarded                                                       
   N Durante      31,172                                                        
J B Stevens    21,041                                                        
   J P Daly       18,235                                                        
   J Bowles       8,626                                                         
   M M Cobben     8,837                                                         
D S Fell       8,732                                                         
   G Giordano     5,523                                                         
   A M Gray       9,468                                                         
   J-M Levy       9,889                                                         
D J Naughton   7,890                                                         
   D O`Reilly     2,461                                                         
   M C T          9,889                                                         
   Prideaux                                                                     
N Sethi        3,282                                                         
   K Wheaton      3,219                                                         
   N R            9,889                                                         
   Withington                                                                   
3.   Further, on 28 March 2012, the Company granted awards of British American  
    Tobacco p.l.c. 25p ordinary shares (the "Shares") to Executive Directors of 
    British American Tobacco and other persons discharging managerial           
    responsibilities listed below (the "Participants") under the British        
American Tobacco 2007 Long Term Incentive Plan at an award price of 3208    
    pence per Share.  The awards are exercisable from 28 March 2015 to 27 March 
    2022, subject to the satisfaction of performance conditions specified on    
    the award date.  The maximum number of shares comprised in the awards       
granted to the Participants which could vest if the performance conditions  
    are met in full is shown opposite the name of each Participant set out      
    below:                                                                      
   Participant    No. of Shares                                                 
comprised in Award                                            
   N Durante      124,688                                                       
   J B Stevens    70,137                                                        
   J P Daly       60,785                                                        
J Bowles       25,561                                                        
   M M Cobben     26,184                                                        
   D S Fell       25,872                                                        
   G Giordano     46,290                                                        
A M Gray       28,054                                                        
   J-M Levy       29,301                                                        
   D J Naughton   23,379                                                        
   D O`Reilly     19,326                                                        
M C T          29,301                                                        
   Prideaux                                                                     
   N Sethi        23,067                                                        
   K Wheaton      20,573                                                        
N R            29,301                                                        
   Withington                                                                   
4.   On 28 March 2012, the Company granted options over British American Tobacco
    5.p.l.c. 25p ordinary shares (the "Shares") to the Executive Director and   
person discharging managerial responsibilities below (the "Participant")    
    under the British American Tobacco Sharesave Scheme, at an option price of  
    2536 pence per Share:                                                       
   Participant  Shares under     Option exercise period                         
option                                                          
   N Durante    591              1 May 2017 to 31                               
                                 October 2017                                   
   G Giordano   212              1 May 2015 to 31                               
236              October 2015                                   
                                 1 May 2017 to 31                               
                                 October 2017                                   
5.   The independent Trustee of the British American Tobacco Group Employee     
Trust notified the Company on 30 March 2012 that it had on 29 March 2012    
    released the following number of British American Tobacco p.l.c. 25p        
    ordinary shares (the "Shares") to the following Executive Director and      
    person discharging managerial responsibility:                               
Participant   Share      Shares    No. of   No. of        Price at   Net No.    
             Scheme     released  Shares   Shares sold   which      of Shares   
                        from      sold     to cover tax  Shares     acquired    
             Long-Term  LTIP               liability     sold                   
Incentive  Awards                           (pence)                
             Plan                                                               
             ("LTIP")                                                           
J P Daly      2009 LTIP  51,931    N/A      N/A           N/A        51,931     
6.   Following the above transactions, the total beneficial and family interests
    in British American Tobacco p.l.c. 25p ordinary shares of the following     
    persons discharging managerial responsibilities was as follows:             
   Participant    Total Beneficial and Family Interests                         
following this Notification                                   
   N Durante      221,928* (including 70,233 Deferred                           
                  Shares)                                                       
   J B Stevens    119,072 (including 60,668 Deferred                            
Shares)                                                       
   J P Daly       133,143 (including 44,669 Deferred                            
                  Shares)                                                       
   J Bowles       42,473 (including 21,773 Deferred                             
Shares)                                                       
   M M Cobben     142,516 (including 26,756 Deferred                            
                  Shares)                                                       
   D S Fell       45,584 (including 25,692 Deferred                             
Shares)                                                       
   G Giordano     5,543 (including 5,523 Deferred Shares)                       
   A M Gray       61,618 (including 27,485 Deferred                             
                  Shares)                                                       
J-M Levy       48,059 (including 28,400 Deferred                             
                  Shares)                                                       
   D J Naughton   26,443 (including 17,513 Deferred                             
                  Shares)                                                       
D O`Reilly     10,550 (including 7,323 Deferred                              
                  Shares)                                                       
   M C T          134,270 (including 30,274 Deferred                            
   Prideaux       Shares)                                                       
N Sethi        31,402 (including 8,475 Deferred                              
                  Shares)                                                       
   K Wheaton      8,326 (including 7,393 Deferred Shares)                       
   N R            148,329 (including 30,274 Deferred                            
Withington     Shares)                                                       
* This balance has been adjusted to take account of an understatement of 720    
shares made in previous announcements since 3 February 2012.                    
2 April 2012                                                                    
Sponsor: UBS South Africa (Pty) Ltd                                             
Date: 02/04/2012 07:21:22 Produced by the JSE SENS Department.                  
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