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Wed 25 Apr 2012, 14:00 CLR\ CLRP - Clover Industries Limited - Clover SA Expands Executive Team;
CLR   CLRP
CLR                                                                             
CLR\ CLRP - Clover Industries Limited - Clover SA Expands Executive Team;       
Appoints Elton Bosch as a director of Clover SA                                 
CLOVER INDUSTRIES LIMITED                                                       
(Incorporated in the Republic of South Africa)                                  
(Registration number 2003/030429/06)                                            
JSE Ordinary share code: CLR  ISIN: ZAE000152377                                
JSE Preference share code: CLRP ISIN: ZAE000152385                              
CLOVER SA EXPANDS EXECUTIVE TEAM; APPOINTS ELTON BOSCH AS A DIRECTOR OF CLOVER  
SA                                                                              
Portfolio of responsibilities to include business development, Africa and risk  
management                                                                      
Clover Industries Limited is pleased to announce the appointment of Elton Bosch 
to the Clover S.A. Proprietary Limited ("Clover SA") executive committee with   
effect from 1 June 2012. Mr Bosch`s portfolio will include business development,
Africa and risk management. He will also serve as a director on the board of    
Clover SA.                                                                      
Elton Bosch will join Clover from Deloitte where he is a partner and the        
regional leader responsible for the Deloitte Risk Advisory division in Pretoria.
Mr Bosch holds a BCom (Hons) and CA (SA) qualification.                         
During his tenure at Deloitte, Elton gained extensive experience in the private 
and public sectors and was also extensively involved in Scientific Research at  
the CSIR and the ARC, on a host of issues confronting the South African economy,
including agricultural reform. He is registered with IRBA and SAICA, and was a  
member of SAICA`s Accounting Practices Committee (APC), which is responsible for
all accounting technical standards in South Africa.                             
Chief Executive Johann Vorster, commented:                                      
"We are pleased to welcome Elton to Clover SA`s executive team and look forward 
to his contribution towards our strategic and operational objectives.           
"Elton is known to Clover SA and his appointment forms part of our ongoing      
process aimed at identifying the skills to enhance the dynamics within the      
company and to best capitalise on the many opportunities following our listing  
on the JSE."                                                                    
ENDS                                                                            
ENQUIRIES                                                                       
Clover Industries Limited                    +27 (0) 11 471 1702                
Johann Vorster - Chief Executive             +27 (0) 82 462 0083                
Manie Roode - Deputy Chief Executive         +27 (0) 82 466 7848                
College Hill                                 +27 (0) 11 447 3030                
Frederic Cornet                              +27 (0) 83 307 8286                
Morne Reinders                               +27 (0) 82 815 1844                
NOTES TO EDITORS                                                                
OVERVIEW                                                                        
Operating in one form or another since 1898, Clover has enjoyed a long and      
successful history as part of the development of South Africa`s dairy and Fast  
Moving Consumer Goods industry. Today, Clover is a leading and competitive      
branded consumer goods and products group operating in South Africa and other   
selected African countries with core competencies in:                           
-    The production of dairy and non-dairy consumer products                    
-    The distribution of chilled and ambient consumer products                  
-    The sales and merchandising of fast moving consumer goods                  
Clover produces and distributes (for itself and other FMCG companies) a diverse 
range of dairy and non-dairy consumer products to consumers and customers though
one of the largest and most extensive distribution networks in South Africa. The
business platform, created and sustained by the dairy business, provides the    
perfect platform for the Group to reach an extensive cross section of South     
African customers and consumers. Clover`s business platform spans the breadth of
the value chain from production to sales and integrates key value-added support 
services such as logistics, supply chain management, sales and merchandising.   
Clover`s market penetration (Clover delivers to approximately 14,000 delivery   
points across South Africa) coupled with its value-added services offering and  
high frequency of delivery, positions Clover to exploit attractive opportunities
for organic and acquisitive growth.                                             
Clover was converted from a co-operative society into a public company in 2003. 
Subsequent to the conversion, Clover has evolved into a dynamic demand-driven   
branded consumer products business with attractive growth prospects. As part of 
its evolutionary process, Clover implemented a capital restructuring on 31 May  
2010 which was a milestone in Clover`s corporate development and resulted in    
both economic benefits and voting control vesting in the ordinary shares. In    
addition, the delinking of the ordinary shares from the delivery agreements     
enabled persons other than dairy producers to acquire ordinary shares,          
facilitating Clover`s ability to raise equity capital. Capital scarcity has     
historically been a key constraint for Clover`s growth and development.         
CORPORATE STRATEGY                                                              
Clover`s corporate strategy is to build onto existing competencies within the   
Group and to establish a culture of exceptional performance with a view to      
creating a platform for future market expansion.                                
Key to all of Clover`s activities is the expansion of capacities to share in the
strong growth in consumption in the product segments in which it has a leading  
market share.                                                                   
Clover has identified a unique set of strategic pillars on which the success of 
the business is founded. These strategic pillars are managed and measured by the
company across all business activities by means of a Balanced Score Card.       
The strategic pillars are:                                                      
-    To optimise the brand portfolio                                            
-    To simplify and reduce costs in the supply chain by changing the           
    operational model to fit with the business model                            
-    To increase market share through sales and distribution by leveraging off  
Clover`s strong distribution capabilities (Clover`s aim is to constantly    
    redesign service offerings to customers and Principals in order to increase 
    sales volumes and profitability of the route to market)                     
-    To actively support the business in the most effective and efficient manner
-    To constantly adapt Clover`s Human Resources capabilities in order to fit  
    its business model                                                          
-    To successfully complete value-enhancing capital projects through proper   
    planning, project management and the tracking of the business case benefits 
and                                                                         
-    to actively seek value-enhancing corporate activity                        
COMPETITIVE STRENGTHS                                                           
Clover is a market leader in the production, distribution, sales and            
merchandising of branded consumer goods. Clover`s leading market position is a  
result of its ability to leverage its core competencies across its product      
portfolio sustained by:                                                         
1.   An iconic South African consumer brand with market recognition and pricing 
power                                                                       
2.   Exposure to an attractive industry with favourable fundamentals            
3.   Access to one of the largest chilled and ambient distribution networks in  
    South Africa                                                                
4.   Value-enhancing optimisation and expansion projects (Project Cielo Blu)    
4.   Strong and unique relationships with its milk producers                    
5.   Attractive growth opportunities                                            
6.   Dynamic management team with significant experience in the dairy and FMCG  
business                                                                    
BRANDS                                                                          
CLOVER BRANDED    CLOVER DUAL-        STAND-ALONE ENDORSED   NON-CLOVER         
PRODUCTS          BRANDED PRODUCTS    PRODUCTS               BRANDING           
Milk              Milk                Beverages              Milk               
Fresh milk        Clover Mmmilk       Aquartz                Creamline UHT      
UHT Milk          Clover Great Taste  Capri-Sun              Cheese             
Steri Milk        No Fat              Tropika                Elite              
Cheese            Clover The One      Manhattan              Sacca              
VP Cheese         Ultramel UHT        Super M                                   
Processed cheese  Beverages           Danao                  Other              
slices            Clover Krush        Butters                Elite Skim Milk    
Feta              Clover Life         Erica                  Powder             
Mozzarella        Butter and spreads  Tulip                                     
Beverages         Clover Butro        Cheese                                    
Nectar (KZN)      butter spread       Berg                                      
Other             Clover Mooirivier   Other                                     
Cream             butter              Cream cup                                 
Condensed Milk    Clover Springbok    Kremel                                    
Ghee              butter              Surromel                                  
Whey              Clover Farmstyle                                              
Whey concentrate  Cheese                                                        
Full Cream Milk   Clover Tussers                                                
Powder                                                                          
Rolled Dry                                                                      
powders                                                                         
Buttermilk powder                                                               
8g Butter                                                                       
25 April 2012                                                                   
Sponsor                                                                         
RAND MERCHANT BANK (A division of FirstRand Bank Limited)                       
Date: 25/04/2012 14:00:01 Produced by the JSE SENS Department.                  
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