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Wed 9 May 2012, 11:10 THEE - The Competition Commission - Commission concludes settlement with Oceana
JSE
THEE                                                                            
THEE - The Competition Commission - Commission concludes settlement with Oceana 
MEDIA RELEASE                                                                   
09 MAY 2012                                                                     
Commission concludes settlement with Oceana                                     
The Competition Commission has concluded a settlement with the Oceana Group     
Limited and Oceana Brands Limited (collectively Oceana) settling a number of    
price fixing and market allocation contraventions within the pelagic fish       
industry. Oceana has agreed to pay a penalty of R34 750 050 which represents 5% 
of its turnover derived from its pelagic fish operations in South Africa in     
2010.                                                                           
In terms of the settlement, Oceana admits that:                                 
-    Oceana Brands, Foodcorp, Premier Fishing SA, Gaansbaai Marine, Terressan   
    Pelagic Fishing, Paternoster Visserye, Pioneer Fishing and Saladanha Foods, 
    as members of the South African Pelagic Fish Processors Association         
    (SAPFPA), agreed to fix prices paid to vessel owners/operators, skippers    
and crew for the service of catching pelagic fish. This was done through    
    meetings and correspondence distributed by SAPFPA to its members and the    
    implementation of a standard formula which was applied to the price of      
    fishmeal so as to determine the prices to be paid.                          
-    Oceana entered into agreements with its competitors in the processing and  
    canning of fish,   Pioneer Fishing, Premier Fishing and Saldanha Bay        
    Canning in terms of which they shared competitively sensitive information   
    which gave rise to indirect fixing of the price of canned fish which is     
sold to consumers.                                                          
-    Oceana Brands and Pioneer Fishing also agreed to not compete with each     
    other for suppliers of fish in Mossel Bay.                                  
-    During 2006 Oceana entered into an agreement with Pioneer Fishing to fix   
the quota rental fees payable to three companies in Port Elizabeth for the  
    use of their pilchard quota for the 2006 fishing season.                    
-    Oceana entered into agreements to allocate fishmeal customers and to fix   
    the prices of fishmeal with its competitor South African Fishmeal Marketing 
Corporation                                                                 
-    Brimstone Investments Corporation Limited and Tiger Brands Limited, both   
    substantial shareholders in the Oceana Group, are signatories to a          
    shareholders` agreement with Sea Harvest which contained a non-compete      
clause. The Commission concluded that the shareholders` agreement prevented 
    Sea Harvest and Oceana from competing in the hake and pelagic fish markets, 
    respectively, between 2000 and 2008.                                        
This consent agreement follows a complaint initiated by the Commission in July  
2008. During the course of the Commission`s investigation, Pioneer Fishing      
applied for and was granted conditional leniency.                               
Pelagic fish includes three species of fish, that is, anchovy, pilchards and red
eye.                                                                            
The Commission has filed this agreement with the Competition Tribunal           
("Tribunal") and awaits set down for confirmation as an order of the Tribunal.  
ENDS                                                                            
For more information:                                                           
Molebogeng Taunyane, External Communication Coordinator                         
012 394 3289/082 646 8663/molebogengt@compcom.co.za                             
Date: 09/05/2012 11:10:01 Produced by the JSE SENS Department.                  
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