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Fri 18 May 2012, 17:02 BEG/BEGP2 - Beige Holdings Limited - Response announcement to a revised offer in
BEG   BEGP2
BEG                                                                             
BEG/BEGP2 - Beige Holdings Limited - Response announcement to a revised offer in
relation to the existing mandatory offer by Lion Match Company (Pty) Ltd to     
remaining shareholders in terms of section 123 of the companies act no. 71 of   
2008 with increased consideration and cancellation of hearing                   
BEIGE HOLDINGS LIMITED                                                          
(Incorporated in the Republic of South Africa)                                  
(Registration number 1997/006871/06)                                            
("Beige" or "the Company")                                                      
ISIN Code: ZAE000034161 Share code: BEG                                         
ISIN Code: ZAE000154787 Share code: BEGP2                                       
RESPONSE ANNOUNCEMENT TO A REVISED OFFER IN RELATION TO THE EXISTING MANDATORY  
OFFER BY LION MATCH COMPANY (PTY) LTD ("LION MATCH") TO REMAINING SHAREHOLDERS  
IN TERMS OF SECTION 123 OF THE COMPANIES ACT NO. 71 OF 2008 WITH INCREASED      
CONSIDERATION AND CANCELLATION OF HEARING                                       
A.   INTRODUCTION:                                                              
Shareholders are referred to the Terms of Mandatory Offer announcement released 
by Lion Match on SENS on 19 March 2012, the Lion Match offer circular posted on 
19 March 2012 and the Beige Independent Board response circular posted on 18    
April 2012, which documents detailed the salient dates in respect of the        
mandatory offer of R0.08 made by Lion Match to the ordinary shareholders of     
Beige and the comparable offer of R1.28 made to the preference shareholders of  
Beige (the "existing mandatory offers").                                        
Shareholders are also referred to the SENS announcement made by Beige and Lion  
Match on the 4th May 2012 wherein they advised that as a result of the hearing  
by the Takeover Special Committee ("TSC"), regarding the ruling by the Executive
Director of the Takeover Regulation Panel ("TRP") on the non-comparability of   
the preference share offer ("the hearing"), having been postponed to 18 May     
2012, an agreement had been reached between Beige and Lion Match following which
the TRP consented to extend the closing date of the mandatory offers to a date  
to be determined pending the hearing.  The revised salient dates of the         
mandatory offers were to be announced on SENS in due course.  Other than the    
offer consideration, all other terms and conditions of the mandatory offers were
to remain unaffected.                                                           
Lion Match has submitted to the Independent Board of Beige a formal revised     
offer in respect of its existing mandatory offers and has also announced its    
revised offers today. The Independent Board of Beige has agreed to accept the   
revised existing mandatory offers, details of which are set out below.          
B.   THE REVISED OFFER                                                          
Terms Of The Revised Offer:                                                     
Lion Match offers to acquire from all remaining Beige shareholders recorded at  
the record date, subject to a suspensive condition regarding any applicable     
approval of the Competition Commission prior to implementation as a revised     
increased offer (the "revised offer").                                          
*    100% of their Beige ordinary shares (or part thereof) for a cash       
         consideration of R0.09 (NINE CENTS) (the existing mandatory offer is   
         R0.08 (EIGHT CENTS)) for every 1 (ONE) cent par value ordinary Beige   
         share issued by Beige as listed on the Alternative Exchange ("Alt X")  
of the Johannesburg Stock Exchange ("JSE") under the share code "BEG"  
         and ISIN ZAE000034161 ("the ordinary share offer") apart from and      
         other than the 562 841 737 ordinary shares representing 34.49% of the  
         issued share capital (including treasury shares); and 36.45% of the    
voting rights (excluding treasury shares) already held by Lion Match   
         in Beige;                                                              
    *    100% of their Beige variable rate, cumulative, non-participating,      
         convertible, redeemable preference shares (or part thereof) each with  
a par value of R0.01 (ONE CENT) per preference share, for a cash       
         consideration of R1.79 (ONE RAND SEVENTY NINE CENTS) (the existing     
         mandatory offer is R1.28 (ONE RAND TWENTY EIGHT CENTS) for every R0.01 
         (ONE CENT) preference share issued by Beige as listed on the Alt X of  
the JSE under the share code "BEGP2" and ISIN ZAE000154787 (the        
         "preference share offer");                                             
Mechanism For Implementing The Revised Offer                                    
The revised offer, the response and opinions relating thereto, with the consent 
of the TRP, have been announced on SENS.  The announcement of the revised offer,
which announcement was made by Lion Match, will be published in the press.      
The revised offer will, after this announcement, continue to be implemented as a
mandatory offer in accordance with the prescribed requirements of the Companies 
Act and the Takeover Regulations.                                               
The revised offer will be implemented on the same information and data and on   
the same terms and conditions contained in the Offeror Circular posted to Beige 
shareholders on the 19th March 2012 save that the relevant Salient Dates and    
times are necessarily revised and are to be extended for at least 15 (Fifteen)  
days as required by Regulation 104(3) of the Companies Act No. 71 of 2008.      
No further circulars are required to be issued by Lion Match or Beige as        
determined by the TRP.  The revised offer will be posted to shareholders for    
consideration by shareholders.                                                  
The Salient Dates and Times which are necessarily revised are to be substituted 
as follows:-                                                                    
                                  2012                                          
Last trading date to participate   Friday, 8 June                               
Trading commences ex rights on     Monday, 11 June                              
Record date                        Friday, 15 June                              
Results announcement on SENS date  Monday, 18 June                              

Payment in terms of acceptances    Tuesday, 19 June                             
Results announced in the press on  Tuesday, 19 June                             
In the event of acceptance on a date other than the record date, payment in     
terms of acceptances will be made within 6 days after acceptance of the offer,  
save further for any revisions necessitated by the provisions specified         
elsewhere in this revised offer. Any further changes in the dates will be       
announced on SENS or in the press.                                              
Beige shareholders who may possibly have already accepted the initial mandatory 
offer are entitled to revise their initial acceptance and elect to receive the  
increased revised offer consideration.  In respect of these Beige shareholders, 
who may have already accepted the initial mandatory offer, they will be deemed  
to have accepted the increased revised offer consideration and will be paid the 
additional revised offer consideration, unless contrary notice is given by such 
Beige shareholder prior to the revised offer closure date.                      
Settlement Of The Revised Offer Consideration                                   
Settlement of the revised offer consideration shall be made without any regard  
to set-off, lien or any form of counterclaim or similar right which Lion Match  
may be entitled to claim against any Beige shareholder accepting the revised    
offer.                                                                          
Cash Confirmation                                                               
Lion Match has provided the TRP with security for payment of the cash           
considerations in respect of the revised offer to the satisfaction of the TRP in
the form of cash confirmation statements from Standard Bank.                    
C.   IRREVOCABLE UNDERTAKING                                                    
A signed irrevocable undertaking has been received by Lion Match from Trustee   
Board Investments (Pty) Ltd, Registration Number 1993/005253/07 ("TBI") being   
the registered holders and beneficial owners of 248 970 515 (Two hundred and    
forty eight million nine hundred and seventy thousand five hundred and fifteen) 
ordinary shares representing 15.26% (Fifteen point two six percent) of all of   
the ordinary shares in issue and 17 804 914 (Seventeen million eight hundred and
four thousand nine hundred and fourteen) preference shares representing 71.22%  
(Seventy one point two two percent) of all of the preference shares in issue in 
the issued share capital of Beige, together with all rights attaching to those  
shares.  In terms of the irrevocable undertaking, TBI irrevocably and           
unconditionally, has undertaken to and in favour of Lion Match, to accept the   
revised offers.  Dispensation from the JSE was obtained to enable directors and 
their associates to agree to participate in the mandatory offer during a closed 
period and a separate dealings announcement will be made in this regard.        
D.   OPINIONS ON THE REVISED OFFER                                              
Independent advice provided to the Independent Board of Beige by KPMG Services  
(Pty) Ltd ("KPMG") for purposes of determining whether the Lion Match revised   
offers are fair and reasonable to Beige shareholders, provides a valuation range
for the ordinary shares of between R0.11 and R0.13 and for the preference shares
of between R1.77 and R1.97. Therefore the revised offer made by Lion Match of   
R0.09 per ordinary share still substantially undervalues Beige.                 
KPMG have also determined that the volume weighted average price ("VWAP") of    
Beige`s ordinary and preference shares for the 30 business days prior to the    
initial cautionary SENS announcement dated 19 October 2011, resulted in a VWAP  
of R0.076 and R1.50 per ordinary and preference share respectively, compared to 
the offer price of R0.09 and R1.79 per ordinary and preference share            
respectively.                                                                   
KPMG has further opined on the following:                                       
    -    that the revised offer for ordinary shares remains unfair but          
         reasonable;                                                            
    -    that the revised offer for the preference shares is fair and           
reasonable; and                                                        
    -    that the revised offer for the preference shares constitutes a         
         comparable offer to the ordinary share offer.                          
The Independent Board of Beige has considered this advice and various other     
factors surrounding the Lion Match revised offers in determining its opinion and
is of the opinion that the revised offer is unfair but reasonable in respect of 
the ordinary share offer and fair and reasonable in respect of the preference   
share offer.                                                                    
The Independent Board of Beige has agreed to accept the revised mandatory offers
on the basis that it is an increased consideration of 12.5% on the ordinary     
share offer and is an increased consideration of 39.8% on the preference share  
offer, compared to the original mandatory offers, and that both offers are      
reasonable.                                                                     
Shareholders are reminded that Lion Match had indicated that the intention is to
apply for the delisting of the company in the future.  Accordingly, the         
Independent Board reminds shareholders that, in this event, a fair offer at that
point in time, will be required to be made to all Beige shareholders which may  
be substantially different from the revised offers. Both ordinary and preference
shareholders will be required to vote on the delisting, excluding the           
controlling shareholder at that point in time.                                  
E.   RESPONSIBILITY STATEMENT                                                   
The Independent Board of Beige accepts responsibility for the information       
contained in this announcement which is made on their behalf and under their    
authority.  To the best of their knowledge and belief, the information contained
in this announcement is true and nothing has been omitted which is likely to    
affect the import of the information.                                           
F.   NOTICE OF CANCELLATION OF HEARING                                          
As a result of the above, shareholders are advised that the hearing with the TSC
will no longer be required.                                                     
Johannesburg                                                                    
18 May 2012                                                                     
Designated Advisor                                                              
Arcay Moela Sponsors (Pty) Ltd                                                  
Date: 18/05/2012 17:02:01 Produced by the JSE SENS Department.                  
The SENS service is an information dissemination service administered by the    
JSE Limited (`JSE`). The JSE does not, whether expressly, tacitly or            
implicitly, represent, warrant or in any way guarantee the truth, accuracy or   
completeness of the information published on SENS. The JSE, their officers,     
employees and agents accept no liability for (or in respect of) any direct,     
indirect, incidental or consequential loss or damage of any kind or nature,     
howsoever arising, from the use of SENS or the use of, or reliance on,          
information disseminated through SENS.                                          
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