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Tue 12 Jun 2012, 11:31 AVU/MVG - Avusa Limited/Mvelaphanda Group Limited - Joint Announcement relating
AVU   MVG
AVU   MVG                                                                       
AVU/MVG - Avusa Limited/Mvelaphanda Group Limited - Joint Announcement relating 
to a firm intention by Mvela Group to make an offer                             
                                                                                
Avusa Limited                 Mvelaphanda Group Limited                         
Incorporated in the Republic  Incorporated in the Republic                      
of South Africa               of South Africa                                   
Registration number:          Registration number:                              
2008/002461/06                1995/004153/06                                    
Ordinary share code: AVU      Ordinary share code: MVG                          
ISIN code: ZAE000115895       ISIN code: ZAE000060737                           
("Avusa")                     ("Mvela Group")                                   

                             Richtrau No. 229 (Proprietary)                     
                             Limited                                            
                             Incorporated in the Republic                       
of South Africa                                    
                             Registration number:                               
                             2008/008392/07                                     
                             ("Richtrau")                                       
JOINT ANNOUNCEMENT RELATING TO A FIRM INTENTION BY MVELA GROUP TO MAKE AN OFFER,
THROUGH ITS WHOLLY OWNED SUBSIDIARY RICHTRAU, TO ACQUIRE THE ENTIRE ISSUED AND  
TO BE ISSUED ORDINARY SHARE CAPITAL OF AVUSA THAT IT DOES NOT ALREADY           
BENEFICIALLY OWN ("FIRM INTENTION ANNOUNCEMENT") AND CAUTIONARY ANNOUNCEMENT    
Highlights                                                                      
- Cash offer of R24.00 or a share offer of 1.48 new listed shares in Richtrau   
per Avusa ordinary share;                                                       
- Richtrau will be listed on the JSE Limited ("JSE") and simultaneously         
unbundled from Mvela Group;                                                     
- Furtherance of Mvela Group`s realisation and value unlocking strategy, which  
will result in Mvela Group shareholders having direct exposure to Avusa through 
Richtrau;                                                                       
- New CEO of Avusa with a strong management team incentivised on implementing   
and delivering a turnaround strategy to create shareholder value;               
- Smaller board of directors including an independent chairperson; and          
- Richtrau / Avusa to be renamed.                                               
1. Introduction                                                                 
Avusa shareholders and Mvela Group shareholders are advised that the independent
board of directors of Avusa (the "Avusa Board") has received communication of a 
firm intention to make an offer (the "Offer") from Mvela Group, through its     
wholly-owned subsidiary Richtrau, to acquire the entire issued and to be issued 
ordinary share capital of Avusa that it does not already beneficially own       
("Offer Shares"). If implemented, the Offer will result in Richtrau becoming the
registered and beneficial owner of all of the Offer Shares. Richtrau is acting  
as principal in relation to the Offer and is not acting in concert with any     
other party.                                                                    
Avusa, Richtrau and Mvela Group entered into an implementation agreement on 11  
June 2012 (the "Implementation Agreement") in relation to the Offer, which      
agreement contains the provisions relating to the implementation of the Offer   
and certain undertakings from Avusa (including terms regarding the conduct of   
the business of Avusa in the period between the date of this Firm Intention     
Announcement and the closing date of the Offer, the payment of a break fee and  
the manner in which third party approaches will be dealt with by Avusa). Details
in respect of third party approaches and the break fee are set out in paragraphs
10 and 11 of this Firm Intention Announcement.                                  
Richtrau proposes that the Avusa Board implement the Offer with its shareholders
other than Richtrau ("the Avusa Shareholders") by way of a scheme of arrangement
(the "Scheme") in terms of section 114 of the Companies Act, of 2008 as amended 
(the "Companies Act") and by way of a comparable offer by Richtrau to holders of
options to acquire Avusa shares in terms of the Avusa Share Appreciation Scheme,
the Avusa Long Term Incentive Scheme, the Avusa Deferred Bonus Plan and to the  
holders of the options rolled-over from the ElementOne Limited share scheme     
(collectively the "Options").                                                   
Mvela Group intends, upon implementation of the Scheme, to list Richtrau on the 
JSE and to thereafter unbundle all its shares in Richtrau to its shareholders   
("the Unbundling") (the Scheme, together with the listing of Richtrau and the   
Unbundling, referred to herein as the "Proposed Transaction").                  
As previously communicated, Mvela Group remains committed to the realisation and
unbundling of its assets. Pursuant to this strategy, Mvela Group believes that  
the Unbundling is in the best interests of Mvela Group ordinary shareholders.   
The Unbundling will result in Mvela Group ordinary shareholders having direct   
exposure to Avusa through their resultant direct shareholding in Richtrau post  
implementation of the Scheme. Furthermore, the Unbundling will unlock value for 
Mvela Group ordinary shareholders and will allow Mvela Group ordinary           
shareholders to trade their current indirect interest in Avusa separately to    
their Mvela Group ordinary shares.                                              
2. Terms of the Offer                                                           
2.1 Offer Consideration                                                         
In terms of the Offer, Avusa Shareholders will be entitled to elect to:         
- receive a cash consideration of R24.00 per Avusa ordinary share for their     
Offer Shares (or a portion thereof) (the "Cash Consideration"), with such Cash  
Consideration being limited to a maximum aggregate consideration of             
R1,130,000,000; and/or                                                          
- exchange their Offer Shares (or a portion thereof) for ordinary shares in     
Richtrau (the "Share Consideration"), provided that such Share Consideration    
will be limited to a maximum of 67.7% of the Offer Shares, on the basis that the
(i) Richtrau ordinary shares will be valued on a net asset value basis (existing
Avusa ordinary shares owned priced on the 30 day volume weighted average price  
("VWAP") plus cash less debt) to arrive at an implied Richtrau ordinary share   
price, and (ii) Avusa`s ordinary shares shall be priced on the 30-day VWAP.     
The Richtrau share price is compared to the current 30-day VWAP per Avusa       
ordinary share of R20.05 to derive an exchange ratio of 1.48 Richtrau ordinary  
shares per Avusa ordinary share.                                                
Avusa Shareholders who do not make a valid election in terms of the Scheme will 
be deemed to have accepted the Cash Consideration in respect of 100% of their   
Avusa shares, and accordingly will receive the Cash Consideration subject to the
maximum Cash Consideration set out above.                                       
This offer structure is designed to provide flexibility to Avusa Shareholders to
realise their shareholding in Avusa at a substantial premium and/or continue to 
retain exposure to Avusa`s future growth prospects through their shareholding in
Richtrau.                                                                       
In the event that Avusa Shareholders in the aggregate elect to receive the Share
Consideration in excess of 67.7% of the Offer Shares, the balance of the Scheme 
consideration in excess of 67.7% will be paid to Avusa Shareholders in          
proportion to their respective shareholdings in the form of the Cash            
Consideration.                                                                  
If Avusa Shareholders in the aggregate elect to receive the Cash Consideration  
in excess of R1,130,000,000, Richtrau may in its sole discretion reduce the Cash
Consideration payable to those Avusa Shareholders who elected the Cash          
Consideration in respect of 100% of their Offer Shares, pro rata to such Offer  
Shares held and on the basis that all such Avusa Shareholders are treated       
equally provided that at least 60.3% of the consideration payable to those Avusa
Shareholders will be paid as the Cash Consideration taking into account         
elections received in the irrevocable undertakings referred to in paragraph 2.6 
below. The balance of the Scheme consideration will be paid to Avusa            
Shareholders, in the form of the Share Consideration, in proportion to their    
respective shareholdings.                                                       
If the receipt by an Avusa Shareholder of the Share Consideration would require 
Richtrau to comply with filing and/or other regulatory obligations in the       
jurisdiction in which such Avusa Shareholder is resident or has its registered  
address (including, but not limited to, the United States of America, Canada,   
Australia and Japan), (a "Cash-Only Shareholder"), such Cash-Only Shareholder   
will be deemed to have elected to receive the Cash Consideration.  If, as a     
result of the number of Avusa Shareholders who elect the Cash Consideration, the
Cash Consideration is insufficient to settle the Scheme Consideration due to    
Cash-Only Shareholders in full, any Share Consideration which would otherwise be
due to Cash-Only Shareholders will not be issued to such Cash-Only Shareholders 
personally, but shall instead be retained by Richtrau or a third party in South 
Africa nominated by Richtrau, which shall in each case hold such Share          
Consideration on behalf of such Cash-Only Shareholders.  Richtrau, or the third 
party to whom such Share Consideration is issued, shall be obliged to dispose   
thereof and to remit the proceeds of such disposal (net of applicable fees,     
expenses, taxes and charges) to such Cash-Only Shareholders, at such Cash-Only  
Shareholders risk.                                                              
The table below illustrates the Cash Consideration premium:                     
                                     Before the          Premium (%)            
Firm Intention                             
                                     Announcement (R)                           
    Market price on 11 June 2012     20.50(1)            17.1                   
    30-day VWAP to 11 June 2012      20.07(2)            19.6                   
60-day VWAP to 11 June 2012      20.31(3)            18.1                   
    90-day VWAP to 11 June 2012      20.31(4)            18.1                   
Notes:                                                                          
1. Closing price of Avusa shares on the JSE on 11 June 2012, being the last     
trading day prior to publication of the Firm Intention Announcement.            
2. VWAP at which Avusa shares traded on the JSE for the 30 trading days up to   
and including 11 June 2012, being the last trading day prior to the publication 
of the Firm Intention Announcement.                                             
3. VWAP at which Avusa shares traded on the JSE for the 60 trading days up to   
and including 11 June 2012, being the last trading day prior to the publication 
of the Firm Intention Announcement.                                             
4. VWAP at which Avusa shares traded on the JSE for the 90 trading days up to   
and including 11 June 2012, being the last trading day prior to the publication 
of the Firm Intention Announcement.                                             
5. The information reflected in the table above does not take into account any  
possible dividend and interest entitlements.                                    
The Offer Consideration is determined on the basis that Avusa will not during   
the offer period (the period during the submission of the Offer to the date of  
the implementation of the Scheme):                                              
- conduct any capital reductions, make any distributions, dividends or similar  
payments ("Avusa Distribution") to Avusa Shareholders. In the event that Avusa  
makes an Avusa Distribution to Avusa Shareholders from the date of this Firm    
Intention Announcement to the date that the Scheme becomes operative, the Offer 
Consideration will be adjusted downwards by the amount of the Avusa Distribution
on a per share basis;                                                           
- incur any further financial debt. In the event that Avusa incurs any further  
financial debt, the Scheme consideration will be adjusted downwards by the      
amount of the financial debt on a per-share basis; or                           
- issue any further shares. In the event that Avusa issues any further shares,  
the Scheme consideration will be adjusted pro rata per-share.                   
2.2 Settlement of the Offer Consideration                                       
If the payment of the Offer Consideration occurs after 30 September 2012 (by    
reason of a delay in the fulfilment or waiver, if applicable, of the conditions 
precedent), the Cash Consideration payable to the Avusa Shareholders on the     
record date for the Scheme will be increased by an amount equivalent to the     
prime overdraft rate, as published by FirstRand Bank Limited from time to time, 
plus 2% (calculated daily from 1 October 2012 to the date of actual payment,    
both dates inclusive).                                                          
2.3 Cash confirmation                                                           
The total funding required to satisfy the Cash Consideration for the Offer is   
R1,130,000,000. Richtrau has furnished bank guarantees from South African       
registered banks (Nedbank Limited, Rand Merchant Bank, a division of FirstRand  
Bank Limited, and The Standard Bank of South Africa Limited) for the purpose of 
fully satisfying the Cash Consideration, which are in a form acceptable to the  
Takeover Regulation Panel ("TRP") and which comply with regulation 111(4) and   
111(5) of the Takeover Regulations. The bank guarantees have been provided to   
the TRP in favour of Avusa Shareholders for the sole purpose of fully satisfying
the consideration payable under the Cash Consideration.                         
2.4 Avusa Options                                                               
Option holders will be offered a cash consideration equivalent to the "in the   
money" value of such Options, as determined by the Avusa Board`s remunerations  
committee after consultation with Richtrau, on a net cash cancellation basis,   
being an amount equal to the difference between the Cash Consideration and the  
strike price of the relevant Options, upon the Scheme becoming operative. In    
determining whether the Options are "in the money", the said remunerations      
committee shall take into account whether the Options have met their performance
conditions as at the operative date of the Scheme.                              
Avusa has agreed not to issue any further Options following the date of this    
Firm Intention Announcement, without the prior written consent of Richtrau.     
2.5 Irrevocable undertakings from Avusa Shareholders                            
Richtrau has received irrevocable undertakings from the following Avusa         
Shareholders to vote in favour of the Offer, which shareholders collectively    
hold 65.01% of the Offer Shares:                                                
Shareholder          Number of Avusa   Percentage of Offer Shares               
ordinary shares   beneficially held or controlled           
                                      (directly or indirectly)                  
Coronation Fund      24,100,000        24.62%                                   
Managers Limited                                                                
UHC Communication    20,555,555        21.00%                                   
(Proprietary)                                                                   
Limited                                                                         
Kagiso Asset         14,480,000        14.79%                                   
Management                                                                      
(Proprietary)                                                                   
Limited                                                                         
Cadiz Asset          2,797,268         2.86%                                    
Management                                                                      
(Proprietary)                                                                   
Limited                                                                         
Old Mutual           1,700,000         1.74%                                    
Investment Group                                                                
(South Africa)                                                                  
(Proprietary)                                                                   
Limited                                                                         
Total                63,632,823        65.01%                                   
2.6 Irrevocable undertakings from Mvela Group Shareholders                      
Richtrau has received irrevocable undertakings from the following Mvela Group   
shareholders to vote in favour of the Proposed Transaction:                     
Shareholder          Number of Mvela   Percentage of Outstanding Shares         
                    Group ordinary    beneficially held or controlled           
                    shares            (directly or indirectly)                  
Blackstar Group SE   147,078,527       28.28%                                   
Mvelaphanda          103,752,650       19.95%                                   
Holdings                                                                        
(Proprietary)                                                                   
Limited                                                                         
Tantalum Capital     47,000,000        9.04%                                    
(Proprietary)                                                                   
Limited                                                                         
Total                297,831,177       57.27%                                   
2.7 Beneficial shareholding in Avusa                                            
Mvela Group, through its wholly-owned subsidiary Richtrau, currently holds      
26,474,396 Avusa ordinary shares, which equates to 21.29% of the entire issued  
share capital of Avusa.                                                         
3. Overview of Mvela Group, Richtrau and Avusa                                  
3.1 Background on Mvela Group and Richtrau                                      
Mvela Group is an iconic South African focused black economically empowered     
investment holding company listed on the Main Board of the JSE. Since September 
2009, Mvela has implemented an investment strategy focussed on unlocking value  
for Mvela Group shareholders. In January 2012, Blackstar Group SE ("Blackstar") 
acquired 28% of Mvela Group, becoming the single largest investor in the        
company. In addition, two of Blackstar`s executives were appointed to the Mvela 
Group board and assumed the roles of interim chief executive officer and        
financial director with a view to unbundle and continue realising the value of  
Mvela`s remaining investment portfolio in the most efficient manner.            
Richtrau was incorporated in South Africa on 11 April 2008 as a wholly-owned    
subsidiary of Mvela Group with the sole purpose of holding shares in Avusa.     
Richtrau acquired its 21.29% shareholding in Avusa during the first half of     
2008. As a wholly-owned subsidiary of Mvela Group, Richtrau will acquire the    
Offer Shares from the Avusa Shareholders pursuant to the Scheme.                
Richtrau is the ultimate purchaser of the Offer Shares pursuant to the Scheme.  
Blackstar, as a 28% shareholder of Mvela Group, is acting as promoter and       
arranger of the Proposed Transaction.                                           
Mvela Group`s current investments are:                                          
- an effective 47.3% interest in Batho Bonke Capital (Proprietary) Limited,     
which owns ordinary shares with an effective 4.75% interest in ABSA Group       
Limited;                                                                        
- 100% shareholding in Richtrau, whose sole investment is its 21.29% interest in
Avusa. Richtrau`s ordinary shares in Avusa are encumbered in favour of Nedbank  
Limited, the subscriber to the Richtrau preference share capital; and           
- ordinary and share option investment in Group Five Limited.                   
Pursuant to the Unbundling, Mvela Group will only hold its investments in Batho 
Bonke (Proprietary) Limited and Group Five Limited.                             
3.2 Background on Avusa                                                         
Avusa is a leading South African media and entertainment company, boasting      
prominent brands and innovative content delivered across a variety of channels. 
The company is a leading media and entertainment content provider with various  
business units that make up the group, namely Media, Books, Retail Solutions,   
Entertainment and Digital. The businesses are supported by end-to-end supply    
chain and logistics platform businesses. Avusa possesses leading media brands   
that are the cornerstone of the success of the organisation.                    
4. Rationale for the Offer and growth plans for Avusa                           
The Proposed Transaction presents a unique opportunity for Richtrau to          
consolidate South Africa`s leading media entertainment company through a single 
listed entity, and to partner with a strong management team in pursuing an      
encouraging growth strategy. Avusa Shareholders are afforded the opportunity (if
they so elect) to continue to remain invested in a restructured Avusa by        
exchanging their Avusa ordinary shares for Richtrau ordinary shares.            
On implementation of the Proposed Transaction, Richtrau will own all of the     
issued share capital of Avusa. The capitalisation of Richtrau (at prudent levels
of leverage) is designed to provide the business of Avusa with sufficient       
flexibility to support growth as well as to protect the Company through periods 
of adverse economic conditions. The Proposed Transaction will facilitate the    
injection of gearing into Avusa in an efficient manner and will enable Avusa to 
operate with a more efficient capital structure. In addition, the Cash          
Consideration provides Avusa Shareholders with an alternative to dispose of     
their Avusa shares at a substantial premium to the current share price, giving  
Avusa Shareholders certainty over the consideration that they will receive.     
The management and operational structure of Avusa is to be restructured to focus
on the operational turnaround and implement a number of identified cost saving  
and efficiency measures. Post the implementation of the Proposed Transaction,   
Colin Cary will head Avusa (the operating company). Colin is an entrepreneur who
built Hirt & Carter, now a subsidiary of Avusa, as a twenty-first century       
business which occupies a unique position in the South African market.          
Blackstar, as the promoter of the Proposed Transaction, will have board         
representatives and assist management in driving the turnaround strategy in     
Avusa, focused on bringing the company back to basics with a strong focus on    
fixing existing businesses through cost rationalisation, driving efficiencies   
and collaboration across all business units.                                    
Blackstar has a long term growth-orientated investment and value creation       
approach, which is well aligned with Avusa`s strategic intention. Blackstar will
support a reorganised Avusa management team to deliver on the cost              
rationalisation, divisional integration. A new management incentive scheme      
arrangement will be established to ensure that Avusa management are focused on  
implementing and delivering on the stated turnaround strategy to create         
shareholder value. In line with delivering on these efficiencies on a           
restructured Avusa, Richtrau will be constituted of a smaller board comprised of
experienced business professionals who will effectively monitor and support     
management as it implements the turnaround strategy.                            
The acquisition debt providers have required Blackstar to be locked in for a    
minimum period of three years to ensure that the operational turnaround is      
implemented and the majority of the acquisition finance is repaid.              
5. Richtrau unbundling and listing rationale                                    
The Scheme forms part of a larger Mvela Group restructuring. As previously      
communicated, Mvela Group remains committed to the realisation and unbundling of
its assets. Pursuant to this strategy, Mvela Group believes that the unbundling 
of Richtrau to Mvela Group ordinary shareholders is in the best interests of the
Mvela Group ordinary shareholders. The Unbundling will result in Mvela Group    
shareholders having direct exposure to Avusa through their resultant direct     
shareholding in Richtrau post implementation of the Scheme. Furthermore, the    
Unbundling will unlock value for Mvela Group shareholders and will allow Mvela  
Group ordinary shareholders to trade their current indirect interest in Avusa   
separately to their Mvela Group ordinary shares.                                
The Proposed Transaction will consist, inter alia, of the following inter-      
conditional and indivisible steps which will be implemented in the following    
sequence:                                                                       
- the Scheme becoming operative;                                                
- the listing of all the ordinary shares of Richtrau on the JSE (the "Listing");
and                                                                             
- Mvela Group declaring and making a distribution to its shareholders of all the
ordinary shares held by it in the issued share capital of Richtrau at the time  
of the distribution.                                                            
The inter-conditional and indivisible steps set out above will only be          
implemented if all the conditions to each step have been fulfilled or waived and
the Scheme as a whole has been implemented.                                     
As previously communicated, Mvela Group remains committed to the realisation and
unbundling of its assets. Pursuant to this strategy, Mvela Group believes that  
the unbundling of Richtrau to Mvela Group ordinary shareholders is in the best  
interests of the Mvela Group ordinary shareholders. The Unbundling will result  
in Mvela Group shareholders having direct exposure to Avusa through their       
resultant direct shareholding in Richtrau post implementation of the Scheme.    
Furthermore, the Unbundling will unlock value for Mvela Group shareholders and  
will allow Mvela Group ordinary shareholders to trade their current indirect    
interest in Avusa separately to their Mvela Group ordinary shares.              
6. Scheme conditions                                                            
The implementation of the Scheme will be subject to the fulfilment, or waiver   
(in whole or in part) of the following conditions by no later than 4 December   
2012 (which, to the extent not satisfied or waived as at the time of the posting
of the Circular shall be included in the Circular materially in the form set out
below):                                                                         
- the conditions to the Unbundling being fulfilled other than those conditions  
requiring any of the conditions to the Scheme being fulfilled;                  
- the JSE consenting to the Listing of Richtrau`s shares on the Main Board of   
the JSE and such consent becoming unconditional in accordance with its terms    
(except for any condition requiring the Scheme to be effected);                 
- lodgement with and registration (to the extent necessary) by the Companies and
Intellectual Property Commission of all special resolutions passed by the       
shareholders of Richtrau to: (i) convert Richtrau to a public company, (ii)     
adopt a memorandum of incorporation that is compliant with the JSE Listings     
Requirements, and (iii) amend its authorised share capital to enable the issue  
of the Share Consideration;                                                     
- the approval of the Scheme by the requisite majority of Avusa Shareholders, as
contemplated in section 115(2) of the Companies Act, and: (i) to the extent     
required, the approval of the implementation of such resolution by the Court;   
and (ii) if applicable, Avusa not treating the aforesaid resolution as a        
nullity, as contemplated in section 115(5)(b) of the Companies Act;             
- within 30 business days following the Avusa Shareholders` meeting convened to 
approve the Scheme, Avusa Shareholders exercise appraisal rights, in terms of   
section 164 of the Companies Act by giving valid demands in terms of section    
164(7) of the Companies Act, in respect of no more than 5% of the issued        
ordinary shares of Avusa, provided that, in the event that Avusa Shareholders   
give notice objecting to the Scheme as contemplated in section 164(3) of the    
Companies Act and/or vote against the resolutions proposed at the Scheme meeting
in respect of no more than 5% of the issued ordinary shares of Avusa, this      
condition shall be deemed to have been fulfilled at the time of the Scheme      
meeting;                                                                        
- the receipt of unconditional approvals, consents or waivers from all          
regulatory bodies, governmental or quasi-governmental entities necessary to     
implement the Scheme including, but not limited to, the TRP (in terms of a      
compliance certificate to be issued in terms of the Companies Act in relation to
the Scheme), the South African and Namibian competition authorities to the      
extent necessary or, to the extent that any such consents are subject to        
conditions, such conditions being satisfactory to Richtrau (acting reasonably); 
- the South African Revenue Services issuing an unconditional directive in terms
of section 23K(3) of the Income Tax Act confirming that all interest incurred by
a wholly owned subsidiary of Richtrau in respect of the funding raised to       
acquire all or some of the business of Richtrau following implementation of the 
Proposed Transaction, will be deductible for income tax purposes;               
- the following events have not occurred in relation to any company in the Avusa
group which contributes 5% or more of the earnings before interest, tax,        
depreciation and amortisation ("EBITDA"), assets or turnover of the Avusa group 
by the finalisation date:                                                       
i. if it is dissolved or de-registered; or                                      
ii. an order or declaration is made, or a resolution is passed, for the         
administration, custodianship, bankruptcy, liquidation, business rescue,        
winding-                                                                        
up, judicial management, receivership, supervision, trusteeship, de-registration
or dissolution (and, in each case, whether provisional or final) of it, its     
assets or its estate or an order or declaration is made, or a resolution is     
passed, to authorise the commencement of any business rescue proceeding in      
respect of it, its assets or its estate; or                                     
iii. it convenes any meeting to consider the passing of resolution for the      
administration, custodianship, bankruptcy, liquidation, business rescue,        
winding-                                                                        
up, judicial management, receivership, supervision, trusteeship, de-registration
or dissolution (and, in each case, whether provisional or final) of it, its     
assets or its estate or to authorise the commencement of any business rescue    
proceeding in respect of it, its assets or its estate; or                       
iv. it seeks or requests the appointment of an administrator, liquidator        
(whether provisional or final), business rescue practitioner, conservator,      
receiver, trustee, judicial manager, judicial receiver, administrative receiver,
compulsory manager, custodian or other similar official for it or for all or    
substantially all its assets or estate; or                                      
v. it has a secured party take possession of all or substantially all its assets
or has a distress, execution, attachment, sequestration or other legal process  
levied, enforced or sued on or against all or substantially all its assets and  
such secured party maintains possession, or any such process is not dismissed,  
discharged, stayed or restrained, in each case within 30 (thirty) days          
thereafter; or                                                                  
vi. it is unable (or admits inability) to pay its debts generally as they fall  
due or is (or admits to being) otherwise insolvent (but excluding for this      
purpose any technical insolvency) or stops, suspends or threatens to stop or    
suspend payment of all or a material part of its indebtedness or proposes or    
seeks to make or makes a general assignment or any arrangement, compromise or   
composition with or for the benefit of its creditors or any class of its        
creditors or a moratorium is agreed or declared in respect of or affecting all  
or a material part of its indebtedness; or                                      
vii. it takes or proposes to its creditors any proceeding for, or seeks to make 
or makes, a general readjustment, rescheduling or deferral of its indebtedness  
(or any part thereof which it would otherwise be unable to pay when due); or    
viii. any receiver, administrative receiver, judicial receiver, judicial        
manager, administrator, compulsory manager, judicial custodian, trustee in      
bankruptcy, liquidator (whether provisional or final), business rescue          
practitioner or the like is appointed in respect of it, its estate or any       
material part of its assets; or                                                 
ix. it causes or is subject to any event with respect to it which, under the    
applicable laws of any jurisdiction, has an analogous effect to any of the      
events specified in the above paragraphs;                                       
- by the date on which each of the above conditions referred to in this         
paragraph 7 have been fulfilled or waived (as the case may be), there not having
occurred an adverse effect, fact, circumstance or any potential adverse effect, 
fact or circumstance which has arisen or occurred, or might reasonably be       
expected to arise or occur and which is or might reasonably be expected (alone  
or together with any other such actual or potential adverse effect, fact or     
circumstance) to be material with regard to the operations, continued existence,
business, condition, assets and liabilities of Avusa and its subsidiaries       
(whether as a consequence of the Offer or not) and/or any restrictive covenant  
or covenants or similar provision entered into by Avusa or any of its           
subsidiaries which may materially reduce the operating performance of Avusa. For
the purposes of this paragraph 7, to be material, the adverse effect, fact or   
circumstance or covenant or position must have (or be reasonably expected to    
have) an adverse impact upon Avusa`s annual consolidated EBITDA for the 12 month
rolling period ending on the date on which the above conditions referred to in  
this paragraph 7 have been fulfilled or waived (as the case may be) of no less  
than 15% when measured against EBITDA for the financial year ending 31 March    
2012 on an annualised basis taking into account the period since 31 March 2012. 
Richtrau has agreed with its lenders that it will not waive certain of the      
conditions and will not accept any conditions attached to regulatory approvals  
or the SARS directive without its lenders prior written consent.                
7. Conditions to the Mvela Group Category 1 transaction and the Unbundling      
The implementation of the Proposed Transaction will be subject to the           
fulfilment, or waiver (in whole or in part) of the following conditions by no   
later than 12h00 on 4 December 2012:                                            
- all the conditions to the Scheme set out in clause 6 being fulfilled; and     
- approval by Mvela Group shareholders of the Proposed Transaction.             
8. Richtrau listing and subsequent de-listing of Avusa                          
Following the implementation of the Scheme as per the inter-conditional and     
indivisible steps which will be implemented in the sequence described in        
paragraph 5 above, Avusa Shareholders that elect the Share Consideration, will  
receive 1.48 Richtrau ordinary shares for each 1 Avusa ordinary share held.     
Richtrau will be listed on the JSE and as such, will be fully tradable. In      
preparation for the implementation of the Scheme and the listing of Richtrau, an
application will be made by Avusa to the JSE to terminate the listing of Avusa  
Shares on the JSE.                                                              
9. Avusa Media Editorial Charter                                                
Avusa has a charter that defines editorial roles and positioning within the     
company. Richtrau is fully committed to this charter and the principles of free 
media and editorial independence. As a consequence of the Proposed Transaction, 
Richtrau will commit to supporting and protecting this independence,            
acknowledging the responsibility of editorial to report and comment on the      
affairs of South Africa and the rest of the world fairly, accurately and        
regardless of any commercial, personal or political interests including those of
shareholders, directors, management and staff.                                  
10. Third party approaches                                                      
During the period from the date of this Firm Intention Announcement until the   
date that is 10 weeks thereafter, Avusa has agreed that it will not and shall   
procure that no member of its group, nor any director, employee, adviser or     
agent of it or them shall, on its behalf, directly or indirectly, and save as   
may be required by applicable law (including the fiduciary duties of the        
directors of Avusa):                                                            
- solicit, initiate or encourage any expression of interest, inquiry, proposal  
or offer regarding any merger, amalgamation, share exchange, business           
combination, take-over bid, sale or other disposition of all or substantially   
all of its assets, recapitalisation, reorganisation, liquidation, material sale 
or issue of treasury securities or rights or interests therein or thereto or    
rights or options to acquire any material number of treasury securities or any  
type of similar transaction, or series of transactions, which would or could    
constitute a change of control (as contemplated in section 123(5) of the        
Companies Act read with regulation 86 of the Takeover Regulations) or reasonably
be considered to be likely to preclude the Proposed Transaction or its          
implementation (each an "Alternative Proposal"); or                             
- participate in any discussions or negotiations regarding any Alternative      
Proposal unless it constitutes a bona fide Alternative Proposal received by     
Avusa which the Avusa Board determines in good faith, and through the exercise  
of its fiduciary duties would, if consummated in accordance with its terms,     
result in a transaction more favourable to the Avusa Shareholders than the      
Proposed Transaction taking into account, inter alia, the financial terms of the
Proposed Transaction and the likelihood of such a transaction being completed   
within a reasonable period of time and the financing risks related thereto      
("Superior Proposal"); or                                                       
- approve or recommend an Alternative Proposal or enter into an agreement in    
respect of an Alternative Proposal, unless it is a Superior Proposal;           
provided, however, nothing shall prevent Avusa from furnishing non-public       
information to, or entering into a confidentiality agreement and/or discussions 
with, any person in response to a bona fide Alternative Proposal that is        
submitted by such person after the date hereof which is not withdrawn, provided 
further that:                                                                   
- the Avusa Board concludes, acting in good faith, that such action is required 
in order for them to comply with their fiduciary obligations under applicable   
law or their obligations under the Companies Act; and                           
- Avusa first gives Richtrau advance written notice of its intention to furnish 
such non-public information or entering into discussions, along with the name of
such person and copies of all other due diligence materials exchanged between   
such person and Avusa to the extent not already provided.                       
Avusa has agreed, save as may be required by applicable law (including the      
fiduciary duties of the directors of Avusa), to promptly notify Richtrau if it  
or any of its directors, employees or agents receives any approach in relation  
to a possible Alternative Proposal which it wishes to pursue. Such notification 
shall include details of the conditions of the Alternative Proposal and the name
of the person making the Alternative Proposal.                                  
11. Break fee                                                                   
The Implementation Agreement includes a break fee of R12 million which would be 
payable by Avusa if, at any time after publication of this Firm Intention       
Announcement, any of the following events occur:                                
- the independent board of Avusa does not recommend the Scheme, or it withdraws 
or modifies or qualifies its recommendation of the Scheme, save in the event    
that the fairness opinion of the Independent Expert does not justify or warrant 
such a recommendation or only justifies such a recommendation subject to such   
qualifications as may be identified in the fairness opinion;                    
- Avusa or the Avusa Board approves or recommends and/or enters into an         
agreement to effect an Alternative Proposal (including a Superior Proposal);    
- an Alternative Proposal (including a Superior Proposal) is announced and the  
transaction contemplated in that Alternative Proposal is completed; and         
- the Avusa Board or the independent board of Avusa determines not to implement 
the Scheme by:                                                                  
i. refusing to take the required steps to obtain approval of the Scheme by the  
requisite majority of Avusa Shareholders as contemplated in section 115(2) of   
the Companies Act;                                                              
ii. refusing to take the required steps to obtain approval of the Court to      
implement the special resolution approving the Scheme in the circumstances      
contemplated in section 115(3) of the Companies Act; or                         
iii. treating the shareholder approval as a nullity, as contemplated in section 
115(5)(b) of the Companies Act.                                                 
12. Independent board and fairness opinion                                      
As a result of Mvela Group`s participation in the Proposed Transaction, the     
board of Avusa has established a board sub-committee of independent non-        
executive directors of the Board (the "Independent Board"). The Independent     
Board has appointed Ernst & Young who will consider the terms and conditions of 
the Proposed Transaction and whether such terms and conditions are fair to      
shareholders.  The full opinion of the independent expert and the basis for its 
conclusion will be included in the Circular to Shareholders to be posted on or  
about 18 July 2012.  The opinion of the Independent Board after taking into     
consideration the opinion of the independent expert will also be published in   
the Circular.                                                                   
13. Financial effects                                                           
The financial effects for Mvela Group and Avusa are due to be finalised and     
released on or about 20 June 2012. The pro-forma financial effects of the       
Proposed Transaction for both Mvela Group and Avusa will be released together   
with the Avusa financial results.                                               
14. Documentation                                                               
Further details of the Scheme will be included in the Circular to be sent to    
Avusa Shareholders, containing, inter alia, a notice of general meeting of Avusa
Shareholders. Subject to the fulfilment of the conditions contained in paragraph
6 above, the Circular is expected to be posted to Avusa Shareholders on or about
18 July 2012. The salient dates in relation to the Scheme will be published     
prior to the posting of the Circular.                                           
The Proposed Transaction will constitute a Category 1 transaction in terms of   
the JSE Listing Requirements for Mvela Group. Accordingly, Mvela Group will be  
required to issue a circular to its shareholders containing full details of the 
Proposed Transaction and to seek shareholder approval to undertake the Proposed 
Transaction. Accordingly, a circular will be posted to Mvela Group shareholders,
which is expected to be posted on or about 18 July 2012.                        
15. Responsibility statement                                                    
Each of Richtrau, Mvela Group, Avusa and their respective directors (which in   
the case of Avusa, refers only to the Independent Board) accept responsibility  
for the information contained in this announcement insofar as it applies to it. 
To the best of their respective knowledge and belief, the information contained 
in this announcement is true and nothing has been omitted which is likely to    
affect the importance of such information.                                      
16. Cautionary announcement                                                     
The pro-forma financial effects of the Proposed Transaction for both Mvela Group
and Avusa will be released on SENS and in the press as set out in paragraph 13  
above. Accordingly, Avusa and Mvela Group shareholders are advised to exercise  
caution when trading in their respective securities until such time as a further
announcement is made and the financial effects have been published.             
Rosebank                                                                        
12 June 2012                                                                    
Financial advisor and lead debt arranger   Merchant bank and sponsor to Avusa   
to Mvela Group and Richtrau                Rand Merchant Bank, a division of    
Rand Merchant Bank, a division of First    First Rand Bank Limited              
Rand Bank Limited                                                               
Promoter and Arranger                      Independent adviser to the Avusa     
Blackstar                                  Board                                
                                          Ernst & Young                         
Legal adviser to Mvela Group and Richtrau                                       
Webber Wentzel                             Legal adviser to Avusa               
Werksmans Attorneys                   
Sponsor to Mvela Group                                                          
PSG Capital                                                                     
Communication advisor to Richtrau          Legal adviser to lead debt arranger  
Brunswick                                  Bowman Gilfillan                     
Date: 12/06/2012 11:31:01 Produced by the JSE SENS Department.                  
The SENS service is an information dissemination service administered by the    
JSE Limited (`JSE`). The JSE does not, whether expressly, tacitly or            
implicitly, represent, warrant or in any way guarantee the truth, accuracy or   
completeness of the information published on SENS. The JSE, their officers,     
employees and agents accept no liability for (or in respect of) any direct,     
indirect, incidental or consequential loss or damage of any kind or nature,     
howsoever arising, from the use of SENS or the use of, or reliance on,          
information disseminated through SENS.                                          
Profile Group (Pty) Ltd. has taken care in preparing all information on this website, but does not accept any liability for errors or out-of-date information.
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