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Wed 9 Oct 2013, 14:30 BRAIT SE - Voluntary announcement relating to the acquisition by Premier Group Proprietary Limited of 100% of Lil-lets Group
BAT BATP 201310090038A
Voluntary announcement relating to the acquisition by Premier Group Proprietary Limited of 100% of Lil-lets Group

BRAIT SE
(Registered in Malta as a European Company)
(Registration No.SE1)
Share code: BAT & ISIN: LU0011857645
Share code: BATP & ISIN: MT0000680208
("Brait" or "the Company")

VOLUNTARY ANNOUNCEMENT RELATING TO THE ACQUISITION BY PREMIER GROUP PROPRIETARY
LIMITED ("PREMIER") OF 100% OF LIL-LETS GROUP LIMITED ("LGL")

Shareholders are advised that Premier, Brait’s portfolio company, has entered into a
transaction to acquire the entire issued share capital of LGL from Electra Private Equity
PLC and others (“the acquisition”).

LGL is a leading branded feminine hygiene business and offers a complete portfolio of
feminine hygiene products under one brand. The business occupies strong market positions
in South Africa and the UK, supported by a trusted brand and an innovative approach to
new product development.

This acquisition presents Premier with an opportunity to broaden and grow its offering
in the South African and African FMCG market and include another renowned brand in its
portfolio.

The acquisition is subject to regulatory approvals in South Africa.

Shareholders are advised that Brait will provide further information on the
acquisition once it has been completed.

Malta
9 October 2013

Merchant bank and sponsor
RAND MERCHANT BANK (A division of FirstRand Bank Limited)

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