| Thu 4 Dec 2014, 9:00 | | FAMOUS BRANDS LIMITED - Debonairs Pizza to Open in Angola: Famous Brands and Shoprite Team Up in an Innovative Franchise Agreement |
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FBR 201412040010A
Debonairs Pizza to Open in Angola: Famous Brands and Shoprite Team Up in an Innovative Franchise Agreement
FAMOUS BRANDS LIMITED
(Incorporated in the Republic of South Africa)
(Registration number 1969/004875/06)
JSE Share code: FBR
ISIN code: ZAE000053328
("Famous Brands")
DEBONAIRS PIZZA TO OPEN IN ANGOLA: FAMOUS BRANDS AND SHOPRITE
TEAM UP IN AN INNOVATIVE FRANCHISE AGREEMENT
Debonairs Pizza, which is the leading take out and home
delivery pizza chain in Africa, will open its first restaurant
in Angola in an innovative tie-up with Shoprite Angola, which
will become the master franchisee.
Shoprite Angola will operate and manage the Debonairs Pizza
brand in the country to complement Shoprite’s existing Hungry
Lion brand.
The first Debonairs Pizza site will open in January 2015 in
the city of Benguela, which is located about 540km from
Angola’s capital, Luanda. This opening will soon be followed
by six further Debonairs Pizza restaurants across Angola.
Famous Brands’ Chief Executive Officer – Food Services, Darren
Hele, commented: “This initiative comes on the back of a
successful pilot concept introduced last year when Shoprite
opened a Debonairs Pizza counter inside a Shoprite supermarket
in Eldorado Park, Gauteng. We plan to strengthen our alliance
with Shoprite and discussions are underway to explore
additional opportunities and synergies that we believe exist
in selected markets”.
Debonairs Pizza, which recorded an increase in customer count
of nearly 19% in 2013 over the previous year, comprises a
network of more than 500 restaurants that have been opened
since 1991. Following the Angola store opening, Debonairs
Pizza will be represented in 14 countries across Africa and
the Middle East.
Hungry Lion Chief Executive Officer, Adrian Basson, said:
“Shoprite has been operating in Angola for eleven years and we
are constantly gaining a better understanding of this large
market, where we already have 20 supermarkets and seven Hungry
Lion outlets in operation. We realised some time back that
partnering with a quality pizza brand to work alongside our
established chicken brand was a win-win solution. The synergies
that exist between the Debonairs Pizza and Hungry Lion brands
are very exciting and the team will investigate opportunities
to roll this concept out to other African markets over the
short- to medium-term.”
Hele concludes, “Since first introducing Debonairs Pizza to
the African continent 17 years ago, we have succeeded in
growing the brand’s footprint appreciably through our policy
of working with franchise partners who understand the local
market well, which enables us to very quickly ensure that we
deliver exactly what the customer demands in each specific
region.”
Midrand
04 December 2014
Sponsor
The Standard Bank of South Africa Limited
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