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Mon 16 Feb 2015, 12:45 PIONEER FOOD GROUP LIMITED - Dealing In The Companys Shares By A Director And The Company Secretary
PFG 201502160025A
Dealing In The Company?s Shares By A Director And The Company Secretary

Pioneer Food Group Limited
(Incorporated in the Republic of South Africa)
(Registration number: 1996/017676/06)
(Share code: PFG)
(ISIN code: ZAE000118279)
(?Pioneer Foods? or ?the Company?)

DEALING IN THE COMPANY?S SHARES BY A DIRECTOR AND THE COMPANY SECRETARY

In compliance with rules 3.63 to 3.74 of the JSE Limited Listings
Requirements, the following information is disclosed:

1.
  NAME OF DIRECTOR                   PM Roux
  COMPANY OF WHICH I AM A DIRECTOR   Pioneer Food Group Limited
  STATUS:EXECUTIVE/NON-EXECUTIVE     Executive
  TYPE OF SECURITIES                 Shares
  CLASS OF SECURITIES                Ordinary
  DATE OF TRANSACTION                13 February 2015
  CENTS PER SHARE                    High     ? 15 030
                                     Low      ? 14 500
                                     Average  ? 14 558
  NUMBER OF SECURITIES TRANSACTED    62 000
  TOTAL RAND VALUE OF SECURITIES     R9 026 255.19
  NATURE OF TRANSACTION              Disposal of shares to cover
                                     taxation as a result of the
                                     exercise of Phantom Share
                                     Rights (on-market)
  NATURE AND EXTENT OF INTEREST IN   Direct beneficial
  THE TRANSACTION
  CLEARANCE OBTAINED                 Yes

2.
  NAME OF DIRECTOR                   JA Jacobs
  COMPANY OF WHICH I AM A DIRECTOR   Pioneer Food Group Limited
  STATUS:EXECUTIVE/NON-EXECUTIVE     Executive ? Company Secretary
  TYPE OF SECURITIES                 Shares
  CLASS OF SECURITIES                Ordinary
  DATE OF TRANSACTION                13 February 2015
  CENTS PER SHARE                    High     ? 14 512
                                     Low      ? 14 500
                                     Average  ? 14 504
  NUMBER OF SECURITIES TRANSACTED    2 620
  TOTAL RAND VALUE OF SECURITIES     R380 014.44
  NATURE OF TRANSACTION              Disposal of shares to cover
                                     taxation as a result of the
                                     exercise of Phantom Share
                                     Rights (on-market)
  NATURE AND EXTENT OF INTEREST IN   Direct beneficial
  THE TRANSACTION
  CLEARANCE OBTAINED                 Yes

Clearance to deal in these shares was obtained in accordance with rule
3.66 of the JSE Listings Requirements.

Paarl
16 February 2015

Sponsor
PSG Capital

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