Barloworld Limited
Share code : BAW
ISIN : ZAE000026639
Press Release
International industrial brand management company Barloworld has been
appointed the dealer for Sterling medium and heavy duty trucks in Memphis
and Jackson, Tennessee, and Jonesboro, Arkansas, USA. This development will
expand Barloworld's presence the heavy truck distribution business in the
south-east United States, and Sterling will be integrated into the company's
existing Freightliner dealership operations.
Sterling, a subsidiary of Freightliner LLC, which is a Daimler-Chrysler
company, is a leading manufacturer of custom-built medium and heavy-duty
trucks and tractors for both highway and rugged duty use.
Barloworld CEO Tony Phillips says: "The development, which is expected to
add some US$12-million (R144-million)to our turnover in the south-east
United States, is an expression of confidence in us by our Freightliner
principal and is part of our strategy to expand our business in that area. A
number of other developments from Freightliner are in the pipeline."
Scott Simmons, president of Barloworld Freightliner, says the addition of
the Sterling product line will give the company a strong entr e into the
municipal and construction markets.
He adds: The area represented is also significant in that Memphis is the
distribution centre for the south-eastern United States. Eventually, we hope
to represent Sterling in other Freightliner locations. It is also further
proof of our willingness to meet the specialised requirements of an ever-
changing truck market. Sterling's reputation will enhance our solid
Freightliner market position."
The expansion with Sterling follows the recent addition of Sprinter, a
world class delivery van to Freightliner the product line in the United
States.
Barloworld acquired its U.S. Freightliner dealership in October, 2000, for
US$76-million - as part of its strategy to expand the range of leading
brands it represents around the world.
For further information please contact Mark Drewell, Head of Corporate
Communication at Barloworld on (011) 445-1204 e-mail:
mdrewell@barloworld.com or Eugene McDermott, Barloworld Freightliner on
emcdermott@freightliner.barloworld.com.
VISIT THE BARLOWORLD WEBSITE: www.barloworld.com
Or the Sterling brand website: www.sterlingtrucks.com
Profile Group (Pty) Ltd. has taken care in preparing all information on this website, but does not accept any liability for errors or out-of-date information.
