Bell Equipment Limited - Liebherr Agreement
Bell Equipment Limited
(Incorporated in the Republic of South Africa)
(Registration number 1968/013656/06)
Share code : BEL
ISIN code : ZAE 000028304
("Bell" or "the company")
LIEBHERR AGREEMENT
Bell, the Richards Bay-based equipment company, has concluded an agreement
with Liebherr Germany, one of Europe`s largest construction machinery
manufacturers. In terms of this agreement, Liebherr will take on the sale
and distribution of the successful range of Bell Articulated Dump Trucks
from their six branch outlets and one rental company in Germany as well as a
further six branches in Austria.
This arrangement represents a significant increase in the existing Bell
network in Europe and will position the company to increase its market
penetration in that region.
Liebherr Group has over 20 000 employees and its revenue for the year 2001
was just on SF 10 Billion. Its rental company is a significant operation
throughout Europe with a fleet of rental machinery worth approximately R1
Billion.
The agreement whereby Liebherr will be able to market Bell Articulated Dump
Trucks adds to its own extensive range of construction cranes, hydraulic
excavators, diesel electric mine trucks with capacities between 180 to 330
cubic meters, as well as an extensive range of plant and truck mixers for
the economic production and transportation of high grade concrete. They also
manufacture a range of mobile cranes as well as deck cranes for handling
containers at shipping ports.
The agreement with Liebherr, added to the existing strategic alliance with
John Deere in North America gives Bell Equipment a strong market coverage in
the northern hemisphere and further strengthens its position as a global
competitor.
Richards Bay
20 May 2002
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