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Mon 29 Jul 2002, 0:00 Mr Price Group Reports Strong First Quarter
MR PRICE GROUP REPORTS STRONG FIRST QUARTER                                     
MR PRICE GROUP LIMITED                                                          
Registration number 1933/004418/06                                              
Incorporated in the Republic of South Africa                                    
ISIN: ZAE000026951                                                              
JSE share code: MPC                                                             
MR PRICE GROUP REPORTS STRONG FIRST QUARTER                                     
[Cape Town, 29 July 2002] At the Mr Price Group Annual General Meeting held on  
Friday, Joint Chairman Laurie Chiappini said "The group has experienced a good  
start to the new financial year, with trading profits for the first quarter     
ahead of budget. This trend has continued into July which is the start of the   
summer season. The company is on track to again achieve a meaningful increase in
earnings for the year ending March 2003."                                       
The group recently announced an expansion programme which foresees a R500-      
million investment for the group over the next three years which will be funded 
from internally generated cash flows. The programme will be largely focused on  
store expansions and renovations in the cash division to allow for the          
introduction of new merchandise departments and growth in sales. An 80% increase
in space is envisaged across the Mr Price Weekend Material, Mr Price Home and   
Sheet Street brands.                                                            
"The response of property developers to our expansion plans has been excellent" 
said Chiappini. "We have already secured nearly 40% of the 150 000 square metres
we were looking for by 2005, and should be trading in this secured space by this
Christmas.  The new space includes large stores secured in Century City,        
Tygervalley, Gateway (Umhlanga), Kollonade (Pretoria) and N1 City."             
"We have been testing new categories of merchandise in the larger stores and the
results are very positive.  It has been a battle to keep pace with customer     
demand", he added. He referred in particular to new and expanded departments    
like Red Surfwear, Oakridge, the Body Material underwear range, and the Kitchen 
Confidential range of kitchenware which have been enjoying success in the       
recently expanded Mr Price Weekend Material and Home stores.                    
Joint Chairman Stewart Cohen said that while some had described the expansion   
programme as "ambitious", it was nothing more than "right-sizing" the business. 
"We have simply outgrown our stores, which until now have averaged only 350     
square metres across the Mr Price brands in apparel and home.                   
"While some of the Mr Price stores are expanding to around 800 square metres,   
the Mr Price chain average will only increase to 480 square metres over the     
three year period. Despite some initial declines in sales density, turnover and 
profits within the test stores have increased on average by 60%. The excellent  
return on investment from the expansion programme creates a very attractive     
investment opportunity for the strong positive cash flows being generated by the
company" said Cohen.                                                            
Cohen said the new generation stores were a great improvement.   "A visit to a  
new generation store like Mr Price Home in Gateway is an eye-opener", he said.  
"There is a vast improvement in the way the existing merchandise is presented   
and the co-ordination is superb.   The new departments and categories add to the
excitement.   The store concept greatly improves both the value and the customer
shopping experience."                                                           
He said he expected the expansion programme to provide a powerful platform for  
growth in market share and profitability in the future.                         
Ends                                                                            
For further information, please contact Tamra Veley on (021) 426 1233 or 083 251
3658                                                                            
Date: 29/07/2002 11:52:53 AM Produced by the JSE SENS Department                


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