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Tue 3 Sep 2002, 0:00 Primidia Limited - Primedia Appoints CEO Of Advert
Press Release                                                                   
3 September 2002                                                                
PRIMEDIA APPOINTS CEO OF ADVERTISING BUSINESSES                                 
Primedia today announced the appointment of Kuben Pillay as CEO of the group`s  
advertising business (Adco). Adco comprises some of the country`s biggest media 
brands, deriving its income from advertising sales and revenue with an annual   
turnover of R570 million.                                                       
Kuben has been intensively involved in transformation and change in the media   
industry over the last seven years. He lead the consortium which comprised a    
partnership between Primedia, the Mineworkers Investment Company ("MIC"), the   
Sactwu Investment Group and Wiphold in successfully bidding for 94,7 Highveld   
Stereo and Cape Talk, and again jointly lead the Free to Air consortium which   
acquired the first free to air television licence awarded in South Africa. He   
took on an executive director`s position at Primedia two years ago with the     
responsibility for Corporate Affairs and Strategy when the MIC acquired a       
strategic and controlling interest in the group.                                
Kuben has also held a number of important executive and non-executive           
directorships in several private and listed companies and government            
commissions. He served as one of the founding executive directors of MIC,       
representing the company`s interests in many of its investments and as a        
managing partner at Cheadle Thompson and Haysom, the pre-eminent anti-apartheid 
law firm. Kuben is a qualified attorney with a Masters degree from the Howard   
School of Law, Washington DC.                                                   
In 2001 Primedia realigned its businesses along operational lines into          
advertising, filmed entertainment and one-to-one communications, each with its  
own core competencies and growth prospects. As part of this process, Ferdi      
Gazendam was appointed CEO of the filmed entertainment businesses (Filmco)      
incorporating the Ster-Kinekor group of companies, Ster Century Europe and Ster 
Century Middle East.  The advertising businesses, comprising the Broadcasting   
and Internet, Out-of-home, Cinema and Print, Commuter Media and Sport divisions,
were realigned to form Adco. The heads of these five divisions have in the past 
reported directly to the Primedia CEO.                                          
Commenting on the appointment, Primedia CEO William Kirsh said, "Kuben is the   
right person to take Adco forward, he has the relevant industry experience,     
management style, strong empowerment credentials and internal credibility. The  
appointment will also enable me to concentrate on driving growth and innovation 
for the group as a whole in the local market, as well completing the balance of 
the restructuring programme."                                                   
Paul Nkuna, chairman of Primedia, welcomed Kuben`s appointment as further       
entrenching Primedia`s total commitment to internal transformation, and said:   
"This appointment, together with others already made at Primedia, sends a very  
important signal to all of our staff, showing them that change and the          
development of people from within our own ranks can be a positive stimulus for  
continued organisational growth."                                               
Kuben Pillay said: "I am honoured and excited to be leading Adco in its next    
growth phase and I look forward to working together with a very capable         
management team to enhance its prospects and contribution to Primedia."         
Primedia will now have three key executives reporting to the Primedia CEO - the 
CEO Filmco, CEO Adco and CEO One-to-one.                                        
Enquiries:                                                                      
Brunswick                011 268 5750                                           
Di Munro                 083 326 5958                                           
Date: 03/09/2002 02:15:00 PM Produced by the JSE SENS Department                


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