Discovery Holdings Limited - Press release
DISCOVERY ENTERS INTO NEW MARKET WITH KEYHEALTH
From January 2003, Discovery Health will enter into a new market by providing
South African citizens who earn less than R5000.00 a month with a new medical
aid plan called KeyHealth.
CEO of Discovery, Adrian Gore, said yesterday, at the Discovery Health 2002
Launch, there are about seven and a half million employed South Africans earning
between R2 500 and R5 000 a month who are currently uninsured and a further
million and a half earning more than R5 000 - in Discovery Health`s current
target market - who are also uninsured.
Discovery Health plans to meet the needs of the seven and a half million
employed but uninsured market by providing affordable, sustainable access to
quality private health care.
Gore said if they are successful in its strategy, SA`s medical schemes market
could be doubled. Discovery Health expects to attract between 50 000 - 60 000
members in the first year.
Ends.
FOR FURTHER INFORMATION PLEASE CONTACT:
Rosemary Renton/Hans Venter
Corporate Communications Consultants (Pty) Ltd
Tel: (011) 783-8926 Fax: (011) 783-7608 // 083 365 5152
E-mail: hansv@corpcom.co.za
On behalf of: Adrian Gore - CEO Discovery
Contact: (011) 529 2800
Date: 3 October 2002
Date: 03/10/2002 04:56:49 PM Produced by the JSE SENS Department
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