Sabmiller Plc - Pilsner Urquell And Miller Genuine
SABMiller plc - Pilsner Urquell And Miller Genuine Draft For South Africa
SABMiller plc
JSEALPHA CODE: SAB
ISSUER CODE SOSAB
ISIN CODE GB0004835483
PILSNER URQUELL AND MILLER GENUINE DRAFT FOR SOUTH AFRICA
London and Johannesburg, 18 March 2003. SABMiller plc (SABMiller) today
announced that its wholly owned subsidiary, The South African Breweries Ltd
(SAB), is to add its own international premium brands, Pilsner Urquell and
Miller Genuine Draft to the SAB portfolio on an import basis within the next few
weeks, which will broaden its range of beers in South Africa"s growing premium
segment.
Peter McLoughlin, Marketing Director of SAB said: "Following the transaction to
acquire Miller in 2002, it was inevitable that there would be certain changes.
Today I am very excited to be able to announce the introduction of two of our
world-renowned brands, Pilsner Urquell, the world"s original golden beer, and
Miller Genuine Draft, the icon US beer brand, to the South African market. Both
these brands will extend further the quality and choice of beers available to
South African consumers in the growing premium market."
This announcement follows the ending of the joint venture agreement in South
Africa between Heineken NV and SAB Ltd for the brewing and distribution of the
Heineken brand.
ENDS
Notes to editors
SABMiller is one of the world"s largest brewers, with pro forma 2001/02 lager
volumes in excess of 120 million hectolitres. It has 115 brewing operations and
over 69,000 employees, in 24 countries across Africa, Central and Eastern
Europe, North and Central America and Asia. It has a portfolio of strong brands
and leading market shares in many of the countries in which it has brewing
operations. Outside the USA, SABMiller is one of the largest bottlers of Coca-
Cola products in the world.
SABMiller is listed on the London and Johannesburg stock exchanges and has a
market capitalisation of approximately US$6 billion (R50 billion).
Heineken NV today issued a statement regarding the agreement with SAB Ltd for
the brewing and distribution of its Heineken in South Africa.
Further information
Nick Chaloner
Director of Communications, +44 (0) 20 7659 0119
SABMiller plc Mobile: +44 (0) 7880 502 755
Anna Miller Salzman
Head of Investor Relations, +44 (0) 20 7659 0106
SABMiller plc Mobile: +44 (0) 7973 837 070
Ciaran Baker
Head of Corporate Communications, +44 (0) 20 7659 0120
SABMiller plc
Mobile: +44 (0) 7979 954 493
This announcement is available on the company website, www.sabmiller.com
Profile Group (Pty) Ltd. has taken care in preparing all information on this website, but does not accept any liability for errors or out-of-date information.
