Durban, 8 April 2003 Avis has been appointed the official car rental
contractor to the Natal Sharks provincial, Super 12 and under-21 rugby
teams in a move which marks a new innovative sponsorship strategy for
the company.
Avis Rent-A-Car SA marketing and Sales director Dave Shackleton said
the
one-year deal with the Sharks would not only provide players and
administrators with the worlds leading car rental service, but would
also extend these benefits to the team's supporters. Additional
benefits for Shark's fans include Avis's Point-to-Point
chauffeur-driven
transfer service to and from Sharks' games in Durban and other major
centres.
Our approach to this partnership with the Sharks is more involved and
proactive than the conventional sponsorship. The significant benefits
we have developed for their supporters will, for example, add value to
the Sharks' own marketing and loyalty programmes. You could say this
is
one more instance of Avis trying harder, he said.
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