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Tue 1 Jul 2003, 13:11 Distell wins court battle against Diageo
Distell wins court battle against Diageo

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Senior Business Correspondent 

SA LIQUOR producer and distributor Distell has won a court battle against UK-based liquor producer Diageo to continue producing and distributing Gordon's Dry Gin in southern Africa. 

The Pretoria High Court decision brings to an end a court case that began in 2001 when Diageo's local representative, Guinness UDV, gave notice of its intention to terminate its 27-year-old agreement with Distell to produce, distribute and market Gordon's locally. 

In terms of revenue, Diageo is the largest producer and distributor of liquor in the world. 

Distell corporate affairs director André Steyn said yesterday that the group welcomed the latest judgment, which followed on the "successful" conclusion of the Distell merger case at the Competition Tribunal. 

The tribunal recently ordered Distell to relinquish control of two of its key brands in the SA proprietary spirits market the Martell and KWV brands. 

The decision was aimed at eliminating the potential monopoly by Distell in the proprietary spirits market after Stellenbosch Farmers Winery and Distillers merged to form Distell. 

"The removal of these obstacles allows us to proceed unhindered with our plans to become SA's leading marketer and exporter of worldclass brands," said Steyn. 

He said Gordon's had been in the Distell fold since 1975. 


Jul 01 2003 08:41:32:000AM Patrick Wadula Business Day 1st Edition

   Tuesday 
01 July 2003 
 
  

 
  

 
  

 
  

 
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