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Fri 29 Aug 2003, 15:53 Acquisition Of Pleasure Foods Including Wimpy And
Steers Holdings Limited - Acquisition Of Pleasure Foods Including Wimpy And     
Whistle Stop Brands And Withdrawal Of Cautionary Announcement                   
Steers Holdings Limited                                                         
(Registration No.1969/004875/06)                                                
Share Code STE    ISIN ZAE000008330                                             
("Steers Holdings" or "the company")                                            
ACQUISITION OF PLEASURE FOODS INCLUDING WIMPY AND WHISTLE STOP BRANDS AND       
WITHDRAWAL OF CAUTIONARY ANNOUNCEMENT                                           
1.   Introduction                                                               
Shareholders are referred to the announcement of 19 August 2003 regarding the   
company"s conditional acquisition of Pleasure Foods (Pty) Limited ("Pleasure    
Foods") for a price of R150 600 000, subject to certain adjustments. The funding
of the purchase price is as follows:                                            
     *    R95 000 000 has been raised by Steers Holdings as medium term finance;
     *    R20 600 000 will be funded out of Steers Holdings" cash resources and 
facilities; and                                                                 
     *    R35 000 000 will be raised through a vendor consideration placement of
22 580 645 Steers Holdings shares to be issued at R1,55 each and placed at the  
same price with parties who have irrevocably undertaken to acquire them on this 
basis.  These parties include some existing shareholders and directors of Steers
Holdings.                                                                       
2.   Financial effects of the acquisition                                       
The pro forma financial effects of the acquisition on historical earnings,      
headline earnings, net asset value and tangible net asset value per Steers      
Holdings share set out in the table illustrate how the acquisition may have     
impacted on Steers Holdings. Because of their nature, the pro forma financial   
effects may not fully reflect the effect of the acquisition on Steers Holdings" 
future earnings.                                                                
                               Per share    Per share   Change                  
                               Cents        Cents after                         
                               before       acquisition %                       
acquisition                                      
   Historical earnings         25.07 1      22.49 2     (10.29)                 
   Historical headline         25.80 1      29.53 3     14.46                   
   earnings                                                                     
Historical fully diluted    25.80 1      28.63 4     10.97                   
   headline earnings                                                            
   Historical net asset        91.50 1      103.08 5    12.66                   
   value                                                                        
Historical tangible net     48.87 1      (63.53) 6   (230.00)                
   asset value                                                                  
The decrease in the historical earnings per Steers Holdings share results from  
the amortisation of goodwill, arising from the acquisition, over twenty years   
(the "goodwill adjustment"). The historical headline earnings per Steers        
Holdings share, which excludes the goodwill adjustment, indicates the positive  
effect the acquisition has on the historical results of Steers Holdings.        
In addition, the acquisition is enhancing on the net asset value of Steers      
Holdings. The historical tangible net asset value decrease is a consequence of  
excluding the value of Steers Holdings" intangible assets comprising,           
principally, the Steers, Debonairs, Fishaways, Church"s Chicken, Wimpy and      
Whistle Stop brands.                                                            
Notes:                                                                          
1The historical earnings, headline earnings, fully diluted headline earnings,   
net asset value and net tangible asset value per Steers Holdings share as set   
out in the before acquisition column of the table are based on Steers Holdings" 
audited results for the year ended 28 February 2003.                            
2The historical earnings per Steers Holdings share as set out in the after      
acquisition column of the table is based on the assumption that the acquisition 
took effect on 1 March 2002 and was funded by the requisite borrowings (raised  
in respect of the acquisition and costs), cash and the issue of Steers Holdings 
shares on that date. The net income before taxation and interest of Pleasure    
Foods for the year ended 30 June 2003 (the "Pleasure Foods income") has been    
adjusted to exclude all transactions involving Milky Lane and Juicy Lucy        
occurring during that year. Interest on the borrowings has been raised at       
13.86%, while interest on the net own cash resources paid out by Steers Holdings
has been accounted for at prime (collectively the "interest charge"). Taxation  
at a rate of 30% was raised on the Pleasure Foods income after the deduction of 
the interest charge. The required goodwill adjustment has been raised.          
3The historical headline earnings per Steers Holdings share as set out in the   
after acquisition column of the table was undertaken on the same basis as the   
historical earnings calculation but excludes the goodwill adjustment.           
4The historical fully diluted headline earnings per Steers Holdings share as set
out in the after acquisition column of the table was undertaken on the same     
basis as the historical headline earnings calculation and adjusts for the effect
of R9 million of the medium term funding converting to equity at the election of
the debt provider at the end of five years. The conversion is assumed to take   
place at R1,55 per Steers Holdings share.                                       
5The historical net asset value per Steers Holdings share as set out in the     
after acquisition column of the table is based on the assumption that the       
acquisition took effect on 28 February 2003 and was funded by the requisite     
borrowings (raised in respect of the acquisition and costs), cash and the issue 
of Steers Holdings shares on that date. The Pleasure Foods balance sheet at 30  
June 2003 has been utilised for the purposes of the calculation.                
6The historical net tangible asset value per Steers Holdings share as set out in
the after acquisition column of the table was undertaken on the same basis as   
the historical net asset value calculation but excludes all intangible assets.  
3.   Conditions precedent to the acquisition                                    
One of the conditions precedent to the acquisition, the consent of existing debt
providers to Pleasure Foods, has been fulfilled.                                
4.   Withdrawal of cautionary                                                   
Steers Holdings" shareholders are no longer required to exercise caution in     
their dealings in Steers Holdings shares.                                       
Johannesburg                                                                    
29 August 2003                                                                  
Corporate advisor and sponsor to Steers Holdings                                
Java Capital                                                                    
Legal advisor to Steers Holdings                                                
H R Levin and Associates                                                        
Debt providers to Steers Holdings                                               
Investec Bank Limited                                                           
Reporting Accountants                                                           
Fisher Hoffman PKF (Jhb) Inc.                                                   
Legal Advisor to Ethos private Equity Fund (iii) and Pleasure Foods             
Webber Wentzel Bowens                                                           
Date: 29/08/2003 03:10:41 PM 
Produced by the JSE SENS Department                                             
                                                                                
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