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Tue 3 Feb 2004, 12:55 Primedia Limited - TRADING UPDATE AND CAUTIONARY A
Primedia Limited - TRADING UPDATE AND CAUTIONARY ANNOUNCEMENT                   
Primedia Limited                                                                
(Incorporated in the Republic of South Africa)                                  
(Registration number 1993/003355/06)                                            
Share code:  PMA ISIN:  ZAE000035119                                            
Share code:  PMN ISIN:  ZAE000035127                                            
("Primedia")                                                                    
TRADING UPDATE AND CAUTIONARY ANNOUNCEMENT                                      
In terms of the Listings Requirements of the JSE Securities Exchange South      
Africa ("JSE"), a listed company is required to publish a trading statement as  
soon as it becomes aware that its financial results for the next reporting      
period will be substantially different from those of the corresponding period of
the previous year.                                                              
Accordingly, shareholders are advised that it is anticipated that Primedia"s    
results for the six months ended 31 December 2003 will be *substantially higher 
than those of the corresponding period of the previous year due to the strong   
trading performance of the Group"s South African operations and the reduced     
losses resulting from the previously announced sale of the Group"s loss making  
operations.                                                                     
As the forecast has not been reviewed or reported on by Primedia"s auditors,    
shareholders are advised to exercise caution when dealing in Primedia"s shares  
until the release of the preliminary profit announcement for the six months     
ended 31 December 2003 which is expected to be published on or about 2 March    
2004.                                                                           
* ("substantially" is defined in the JSE Listings Requirements as a difference  
greater than 30%)
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