| Fri 21 May 2004, 16:39 | | TRENSTAR CHOSEN BY COORS FOR KEG MANAGEMENT IN THE |
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TRENCOR LIMITED - TRENSTAR CHOSEN BY COORS FOR KEG MANAGEMENT IN THE UK AND
BECOMES UK`S LARGEST KEG OWNER AND FIRST TO OFFER BREWERS ASSET POOLING
TRENCOR LIMITED
(REGISTRATION NO 1955/002869/06)
SHARE CODES: ISIN:
TRE ZAE000007506
TED2 ZAR000007282
TRENSTAR CHOSEN BY COORS FOR KEG MANAGEMENT IN THE UK AND BECOMES UK`S LARGEST
KEG OWNER AND FIRST TO OFFER BREWERS ASSET POOLING
21 May 2004
PRESS RELEASE
Trencor Limited`s 54% US-based subsidiary, TrenStar Inc, announced in Denver,
Colorado, today that it has acquired and will provide outsourced management of
the beer keg fleet of Adolph Coors Company`s (NYSE--RKY) operating subsidiary in
the United Kingdom, Coors Brewers Limited (CBL), bringing the percentage of kegs
owned and managed by TrenStar in the UK to more than 60%.
TrenStar will make its Radio Frequency Identification-enabled (RFID-enabled)
aluminum and stainless steel keg and cask fleet available to CBL under a 15-
year, `per-fill` fee container services agreement. Having all containers fitted
with RFID tags so that TrenStar can track location and container use information
is intended for better control, visibility and asset utilization.
Greg Cronin, chief executive officer of TrenStar, said, `This is a long-term
partnership between Coors and TrenStar, during which we will work hard to
deliver to Coors the significant benefits that outsourced keg management and
tracking can bring: reduced container loss, significantly increased asset
utilization and ultimately improved customer service, which should help drive
sales for Coors.`
Now the largest keg and cask owner in the UK, TrenStar plans to be the first
single provider to pool and source these common, non-competitive assets and
activities of multiple brewers for a lower average cost, said Cronin. He said
that CBL transferred management of its keg fleet to TrenStar expecting
significant and long-term cost savings through increased supply chain
efficiencies and participation in a neutral industry keg pool.
`Supply chain optimization for the entire UK brewing industry becomes possible,`
said David Adams, TrenStar senior vice president of corporate strategy.
`Without industry pooling each brewer must duplicate the entire supply chain.
Brewer participation in an industry asset pool requires a serious shift in the
way things are done today, but the rewards of sharing kegs amongst competitors
and letting a neutral third party run the operation are enormous.`
Cronin said that TrenStar is in negotiations for a similar partnership with
major brewers in the US, Europe and Asia Pacific.
About TrenStar
TrenStar`s supply chain technology and services heritage has evolved into a
pioneering RFID-enabled, `pay-per-use` model of mobile asset management designed
to reduce transportation and operating costs for companies invested in
containers that move raw materials, work-in-progress and finished goods through
the supply chain. TrenStar`s three-part asset management, logistics services
and supply chain technology solution, integrating RFID and container tracking
software, is offered to qualified clients for no up front cost. This solution
is intended to benefit multiple companies in an asset-intensive industry
participating in TrenStar`s distinctive asset pooling operations.
TrenStar and its affiliates focus on brewing, food & beverage, chemical, air
cargo, automotive, healthcare, retail and other asset-intensive industries.
Scottish Courage Breweries, Carlsberg UK, Kraft and Burberry use TrenStar`s
products and services. Clients of TrenStar`s affiliates include Ford, Toyota,
ExxonMobil, DaimlerChrysler and Dow Chemical. Headquartered in Denver, Colorado
and recognized as one of the top Denver-area software developers, TrenStar has
offices in the United Kingdom, Australia and South Africa. TrenStar is
privately held, and the primary shareholders are Trencor Limited, The Carlyle
Group and the Leede Companies. On the Net: www.trenstar.com
About Adolph Coors Company
Founded in 1873, Adolph Coors Company is the world`s ninth-largest brewer. Its
principal subsidiary is Coors Brewing Company, the third-largest brewer in the
US, with a portfolio of malt beverages that includes Coors Light, Coors
Original, Aspen Edge, Killian`s, Zima and Keystone family of brands. The
company`s operating unit in the United Kingdom, Coors Brewers Limited, is the
UK`s second-largest brewer, with brands that include Carling - the best-selling
beer in the UK - Grolsch, Worthington`s, Coors Fine Light Beer and Reef. Adolph
Coors Company stock trades on the New York Stock Exchange under the symbol RKY.
For more information on Adolph Coors Company, visit the company`s website at
www.coors.com.
Enquiries: Hennie van der Merwe, Trencor Managing Director (mobile 083 255 6343)
Date: 21/05/2004 04:29:40 PM Produced by the JSE SENS Department
