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Wed 4 Aug 2004, 11:24 Primedia Limited - Trading Update And Cautionary A
Primedia Limited - Trading Update And Cautionary Announcement                   
Primedia Limited                                                                
(Incorporated in the Republic of South Africa)                                  
(Registration number 1993/003355/06)                                            
Share code:  PMA ISIN:  ZAE000035119                                            
Share code:  PMN ISIN:  ZAE000035127                                            
(`Primedia`)                                                                    
TRADING UPDATE AND CAUTIONARY ANNOUNCEMENT                                      
In terms of the Listings Requirements of the JSE Securities Exchange South      
Africa (`JSE`), a listed company is required to publish a trading statement as  
soon as it becomes aware that its financial results for the next reporting      
period will be substantially different from those of the corresponding period of
the previous year.                                                              
Accordingly, shareholders are advised that it is anticipated that Primedia`s    
results for the year ended 30 June 2004 will be *substantially higher than those
of the corresponding period of the previous year due to the strong trading      
performance of the Group`s operations and the reduced losses resulting from the 
previously announced sale of the Group`s loss making operations.                
As the forecast has not been reviewed or reported on by Primedia`s auditors,    
shareholders are advised to exercise caution when dealing in Primedia`s shares  
until the release of the profit announcement for the year ended 30 June 2004    
which is expected to be published on or about 31 August 2004.                   
*    (`substantially` is defined in the JSE Listings Requirements as a          
difference greater than 30%)                                               
Sandton                                                                         
4 August 2004                                                                   
Sponsor                                                                         
Investec Bank
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