FAMOUS BRANDS LIMITED - TRADING STATEMENT FAMOUS BRANDS LIMITED (Incorporated in the Republic of South Africa) (Registration number 1969 / 004875 / 06) (Previously Steers Holdings Limited) Share code FBR ISIN code ZAE0000053328 (`Famous Brands` or `the company`) TRADING STATEMENT In terms of the Listings Requirements of the JSE Securities Exchange South Africa (`JSE Listings Requirements`), Famous Brands advises that headline earnings per share for the six months ended 31 August 2004 will be between 50% and 70% greater than headline earnings per share reported for the six months ended 31 August 2003. This improvement is primarily due to the following factors: The company continues to experience buoyant trading conditions with both the Franchising and Food Services Divisions continuing to record growth trends whichare ahead of inflation. Included in the results for the current reporting period are the earnings from the Wimpy and Whistle Stop franchise network arising from the acquisition of Pleasure Foods (Pty) Ltd on 1 December 2003. The integration of and synergies arising from the acquisition of the Pleasure Foods business are proceeding as planned. The financial results of the company and its subsidiaries have not been reviewedor reported on by the company`s auditors. The release of the company`s results for the six months ended 31 August 2004 will be on or about 27 October 2004. 31 August 2004 Sponsor Java Capital
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