| Wed 29 Sep 2004, 19:02 | | East Rand To Get Power Hour On Fm |
|
Moneyweb - East Rand To Get Power Hour On Fm
MONEYWEB HOLDINGS LIMITED
(Registration No:1998/025067/06)
Share code:MNY ISIN:ZAE000025409
(`Moneyweb` or `the Company`)
EAST RAND TO GET POWER HOUR ON FM
From Monday, 4 October, East Rand Stereo will be carrying the Moneyweb Power
Hour* on 93.9FM, extending the reach of the country`s premier business
programme. It will be transmitted live at the normal time of 6pm to 7pm.
East Rand Stereo is a nine-year old community radio station. It broadcasts on an
FM signal and serves Benoni, Springs, Brakpan, Boksburg, Nigel and Kempton Park;
with the overflow reaching neighbouring areas including Germiston, Alberton,
Edenvale and Bedfordview.
Moneyweb`s chairman Alec Hogg says: `East Rand Stereo completes the jigsaw
puzzle for us. It was the one gap in the programme`s Gauteng coverage after we
moved away from the regional radio station, Classic FM in July.
`Greater Johannesburg is served by 1485am Gold Radio Today on a good Medium Wave
signal. Pretoria partner, Radio Rippel, provides a crystal clear option on
90.5FM for listeners who live or work in Pretoria, Centurion, Midrand, Fourways
and Honeydew, and overlaps with 1485am in much of Sandton and most of the West
Rand.
`A recent survey of the Moneyweb community highlighted a problem in the East
Rand. They complained at not being able to switch across to the programme`s new
platforms because of poor broadcast quality in their area, a function of the
topography.
`Some 85% of those who could not pick us up anymore said they would move back to
the Moneyweb Power Hour if it was broadcast on an FM signal. So we are obviously
delighted to secure East Rand Stereo as our newest partner. It`s also exciting
for us to introduce our unique brand of fresh, live and undictated business
programming to the station`s existing audience of more than 35 000 people.`
Johann Kruger, Chairperson of East Rand Stereo 93.9FM said the Moneyweb Power
Hour will enhance the professional content of East Rand Stereo`s programmes:
`With this programme we will be able to provide an excellent service to our
listeners. We are also very excited about the fact that the programme will be
coming to our listeners live so they get the latest financial and investment
news.`
The Moneyweb Power Hour`s long standing broadcast partnerships in Cape Town
(Fine Music Radio 101.3FM) and greater Durban (Highway Radio 101.5FM) were
unaffected by the move from the Gauteng regional station. Together with its new
partner, the programme is now delivered on radio stations boasting more than 250
000 listeners, 50% higher than the reach on its previous channel.
Hogg says July`s switch of carriers also provided an opportunity to spruce up
the show: `We had been running an unchanged format for four years. Moving gave
us the chance to improve. For instance, we have introduced practical advice for
entrepreneurs and investors; and urge our experts into specific recommendations
on shares - especially the smaller stocks which appeal to private investors. In
recent weeks, for instance, we`ve had strong buy recommendations on shares like
Datacentrix; ERP.com; Adcorp; and Mercantile Lisbon Bank. You`d never have heard
that in the past.`
He adds: `But we retain our core strength of providing insight and understanding
to the many South Africans who are battling to grasp the relevance of
developments that affect their money and hence their lives. The programme`s
strength has always been to open a window to knowledge - and in that respect, we
have been sharpening the saw.`
* The Moneyweb Power Hour has been adjudged South Africa`s best business radio
programme for each of the last five years in both the Sanlam and Citadel
journalism competitions. It is produced from the Rosebank radio studios of
Moneyweb Holdings, an Internet and radio-focused company whose shares are listed
in the Media sector of the Johannesburg Stock Exchange.
Rosebank
29 September 2004
Sponsor
Grant Thornton Corporate Finance (Pty)Ltd
