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Mon 7 Feb 2005, 17:48 Primedia Limited - Trading Update
Primedia Limited - Trading Update                                               
Primedia Limited                                                                
(Incorporated in the Republic of South Africa)                                  
Registration number 1993/003355/06                                              
Share code: PMA ISIN: ZAE000035119                                              
Share code: PMN ISIN: ZAE000035127                                              
TRADING UPDATE                                                                  
In  terms  of  paragraph  3.4(b) of the JSE Listings Requirements,  issuers  are
required  to publish a trading statement as soon as they are satisfied,  with  a
reasonable degree of certainty, that the financial results for the period to  be
reported on will differ by at least 20% from those of the previous corresponding
period.  Primedia is expected to achieve very satisfactory results for  the  six
months ended 31 December 2004. Headline earnings per share and headline earnings
per share before unrealised foreign exchange gains and losses are expected to be
between  30%  and 50% higher than last year. In the six months  to  31  December
2004,  Primedia recorded an unrealised after-tax foreign exchange loss  of  R2,7
million  (1,2  cents per share) versus an unrealised after-tax foreign  exchange
gain  of  R4,0 million (1,9 cents per share) in the six months ended 31 December
2003.   Subsequent  to 31 December 2004, the rand has weakened by  approximately
10%  and  based on the prevailing exchange rate, the unrealised foreign exchange
loss  incurred  in  the  six months to 31 December 2004 has  substantially  been
reversed.                                                                       
The results have been achieved after taking the following into account:         
*    Good organic growth from the South African businesses;                   
  *     consolidation  of KFM`s results for only 3 months from 1  October  2004;
  and                                                                           
  * a  significantly  lower level of minority interest in profit  following  the
acquisition  by Primedia of an additional 30,5% economic interest  in  94.7
     Highveld Stereo in -March 2004.                                            
The  aforementioned  results have not been audited or reviewed  by  the  group`s
auditors.                                                                       
The group`s interim results will be released on or about 1 March 2004.          
Johannesburg                                                                    
8 February 2005                                                                 
Sponsor:                                                                        
Investec Bank Limited
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