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Tue 1 Mar 2005, 8:08 Primedia - Unaudited Results For The Six Months En
Primedia - Unaudited Results For The Six Months Ended 31 December 2004 And 

Release Date: 01/03/2005 07:00:24      Code(s): PMA PMN        
Primedia - Unaudited results for the six months ended 31 December 2004 and      
           interim cash distribution                                            
PRIMEDIA LIMITED                                                                
Incorporated in the Republic of South Africa                                    
Registration number 1993/003355/06                                              
Share code PMA  ISIN ZAE000035119                                               
Share code PMN  ISIN ZAE000035127                                               
(`Primedia`)                                                                    
Unaudited results for the six months ended 31 December 2004 and interim cash    
distribution                                                                    
HIGHLIGHTS                                                                      
PBIT increased 37,6% to R182,5 million                                          
Headline earnings per share (`HEPS`) increased 34,4% to 43 cents                
HEPS before unrealised foreign exchange movements increased 46,7% to 44 cents   
Free cash flow per share increased 87,2% to 50 cents                            
Interim distribution per share increased 40,1% to 22 cents                      
CONSOLIDATED INCOME STATEMENT                                                   
                     6 months          6 months               12 months         
                        ended             ended                   ended         
31 Dec 04         31 Dec 03               30 Jun 04         
                    Unaudited         Unaudited         %       Audited         
                         R000              R000    change          R000         
Revenue             1 004 194           923 191       8,8     1 752 387         
Operating profit                                                                
before depreciation   214 773           164 667      30,4       323 454         
Depreciation          (32 288)          (32 015)                (64 395)        
Operating profit                                                                
before amortisation,                                                            
foreign exchange and                                                            
exceptional                                                                     
items (PBIT)          182 485           132 652      37,6       259 059         
Amortisation of                                                                 
intangible assets        (678)           (1 030)                 (3 887)        
Foreign exchange                                                                
(losses)/gains         (6 134)            5 773                   1 030         
Exceptional            (1 521)           16 369                  23 308         
Operating profit      174 152           153 764       13,3      279 510         
Net finance costs     (21 389)          (11 176)                (16 462)        
Share of associated                                                             
company profit/(losses)    457             (297)                   (331)        
Profit before tax      153 220          142 291       17,7      262 717         
Taxation               (46 514)         (38 199)                (63 619)        
Profit after tax       106 706          104 092        2,5      199 098         
Minority interests      (7 631)         (18 380)                (24 403)        
Net profit for the year 99 075           85 712       15,6      174 695         
Reconciliation of                                                               
headline earnings                                                               
Net profit for the year 99 075           85 712                 174 695         
Goodwill amortisation        -            1 025                   3 874         
Profit on disposal of                                                           
fixed assets                                                                    
and investments           (767)            (478)                     (8)        
Exceptional items       (2 000)         (17 021)                (33 235)        
Tax effect of non-headline                                                      
earnings items               -              180                   1 217         
Headline earnings       96 308           69 418       38,7      146 543         
Number of shares (`000)                                                         
- Issued               225 226          216 364                 216 764         
- Weighted average     222 595          216 364                 216 520         
-    Diluted weighted                                                         
-    average                229 590          220 317                 225 648    
Earnings per share (cents)                                                      
- Headline                  43               32      34,4            68         
- Basic                     45               40                      81         
- Diluted headline          42               32                      65         
- Diluted basic             43               39                      77         
CONSOLIDATED BALANCE SHEET                                                      
31 Dec 04        31 Dec 03          30 Jun 04        
                           Unaudited        Unaudited            Audited        
                                R000             R000               R000        
ASSETS                                                                          
Non-current assets           797 436          489 175            544 730        
Property  plant and                                                             
equipment                    265 265          269 967            259 150        
Goodwill and intangible                                                         
assets                       358 113           27 821            105 556        
Investments in associated                                                       
companies                      8 703            8 829              8 062        
Other investments (at cost                                                      
and directors` valuation)     11 158           14 915              5 524        
Deferred tax asset           154 197          167 643            166 438        
Current assets               547 824          500 114            438 898        
Inventories                   40 399           56 078             39 569        
Trade and other receivables  445 684          422 175            333 332        
Bank balances and cash        61 741           21 861             65 997        
Total assets               1 345 260          989 289            983 628        
EQUITY & LIABILITIES                                                            
Share capital and reserves   412 264          340 394            333 669        
Minority interest             31 993           16 434             16 238        
Total shareholders` funds    444 257          356 828            349 907        
Non-current liabilities      293 426          167 714            104 159        
Long-term borrowings         249 183           66 422             61 912        
Landlord inducement premium   18 266           19 265             17 047        
Long-term provisions          25 355           82 027             24 928        
Deferred tax liability           622                -                272        
Current liabilities          607 577          464 747            529 562        
Bank overdrafts and short-                                                      
term borrowings               29 253           55 444                  -        
Other current liabilities    578 324          409 303            529 562        
Total equity and                                                                
liabilities                1 345 260          989 289            983 628        
Net asset value per share        183              157               154         
ABRIDGED CONSOLIDATED CASH FLOW STATEMENT                                       
6 months          6 months    12 months         
                                   ended             ended        ended         
                               31 Dec 04         31 Dec 03    30 Jun 04         
                               Unaudited         Unaudited      Audited         
R000              R000         R000         
Net cash flow from operating                                                    
activities                       138 083            53 360      273 358         
Net acquisition of subsidiaries                                                 
and minorities                  (360 607)          (16 269)     (17 352)        
Net loans to associates and                                                     
minorities                         1 049            (3 731)      (9 983)        
Net acquisition of fixed assets                                                 
and intangibles                  (26 921)          (22 680)     (43 227)        
Net cash flow from investing                                                    
activities                      (386 479)          (42 680)     (70 562)        
Cash distribution out of                                                        
share premium                    (54 996)          (28 560)     (63 729)        
Long-term borrowings                                                            
raised/(repaid)                  263 817            (3 290)     (52 595)        
Other financing activities         5 633              (203)      (7 540)        
Net cash flow from financing                                                    
activities                       214 454           (32 053)    (123 864)        
Net movement in cash and cash                                                   
equivalents                      (33 942)          (21 373)      78 932         
Foreign currency translation         433               438         (287)        
Cash balances at beginning                                                      
of period                         65 997           (12 648)     (12 648)        
Net cash balances at end                                                        
of period                         32 488           (33 583)      65 997         
ABRIDGED GROUP STATEMENT OF CHANGES IN SHAREHOLDERS` EQUITY                     
                                6 months          6 months    12 months         
                                   ended             ended        ended         
31 Dec 04         31 Dec 03    30 Jun 04         
                               Unaudited         Unaudited      Audited         
                                    R000              R000         R000         
Share capital and premium        325 498           383 178      351 362         
Opening balance                  351 362           411 738      411 738         
Shares issued                     29 132                 -            -         
Net distribution to shareholders (55 557)          (29 121)     (62 043)        
Shares held in the                                                              
Primedia Trust                       561               561        1 667         
Non-distributable reserves       313 924           372 539      305 119         
Opening balance                  305 119           391 989      391 989         
Minority share of intangibles                                                   
previously written off              (909)           16 440      (32 383)        
Increase in tax value of                                                        
trademarks previously                                                           
written off                          546               569        1 138         
Disposal of subsidiaries and                                                    
associates                             -           (36 990)      (5 946)        
Translation reserve movement        (407)              531      (29 247)        
Movement in treasury shares        9 575                 -      (21 281)        
Transfer from accumulated loss         -                 -          849         
Accumulated loss                (227 158)         (415 323)    (322 812)        
Opening balance                 (322 812)         (501 035)    (501 035)        
Net profit for the period         99 075            85 712      174 695         
Transfer to NDR                        -                 -         (849)        
Movement in treasury shares       (3 421)                -        4 377         
Total share capital and                                                         
reserves                         412 264           340 394      333 669         
SEGMENT REPORT                                                                  
                                6 months          6 months    12 months         
                                   ended             ended        ended         
                               31 Dec 04         31 Dec 03    30 Jun 04         
Unaudited         Unaudited      Audited         
                                    R000              R000         R000         
Revenue                                                                         
Advertising                      467 398           374 472      759 555         
Filmed Entertainment             506 232           490 429      900 028         
One to One Marketing              30 358            33 522       67 850         
Disposed entities                      -            24 608       24 608         
Central                              206               160          346         
1 004 194           923 191    1 752 387         
Operating profit before                                                         
amortisation, foreign                                                           
exchange items and                                                              
exceptional items (PBIT)                                                        
Advertising                      148 259           111 362     211 746          
Filmed Entertainment              46 450            32 966      69 838          
One to One Marketing                 215             2 765       4 033          
Disposed entities                      -            (3 609)     (3 578)         
Central                          (12 439)          (10 832)    (22 980)         
                                 182 485           132 652     259 059          
Operating profit                                                                
Advertising                      148 366           111 266     211 393          
Filmed Entertainment              42 208            36 709      78 387          
One to One Marketing                 216             6 100       5 021          
Disposed entities                      -            11 804      11 861          
Central                          (16 638)          (12 115)    (27 152)         
                                 174 152           153 764     279 510          
NOTES TO THE FINANCIAL STATEMENTS                                               
                                6 months          6 months    12 months         
ended             ended        ended         
                               31 Dec 04         31 Dec 03    30 Jun 04         
                               Unaudited         Unaudited      Audited         
                                    R000              R000         R000         
Capital expenditure,                                                            
commitments                                                                     
and contingencies                                                               
Future capital                                                                  
commitments                       38 099            33 133       78 802         
Financial commitments             10 402            52 816       30 288         
Operating lease                                                                 
commitments                      290 241           340 565      301 665         
- Due within one year             43 908            48 983       77 832         
- Thereafter                     246 333           291 582      223 833         
Contingent liabilities           184 358           164 838      167 997         
Less: Indemnities received      (142 146)         (121 577)    (142 723)        
Unindemnified contingent                                                        
liabilities                       42 212            43 261       25 274         
Subsequent events                                                               
Events subsequent to the period end are dealt with in detail in the body of this
announcement.                                                                   
Basis of preparation                                                            
These financial statements are prepared in accordance with South African        
Statements of Generally Accepted Accounting Practice applicable to interim      
financial reporting on a basis consistent with the prior year.                  
The financial statements are prepared under the historical cost convention,     
modified by the restatement of financial instruments to fair value. Certain     
comparative figures in the segment report have been reclassified in line with   
changes in the group reporting structure.                                       
1   OVERVIEW                                                                    
The Primedia group has delivered another good set of results and continues to   
grow shareholder value through its primary strategies, which have translated    
into improved profits and cash flow and positioned the group for further        
success.                                                                        
2   STRATEGIC REVIEW                                                            
2.1  Growth strategy highlights                                                 
Organic growth                                                                  
-  PBIT from the South African businesses (excluding acquisitions) grew by 20,9%
to R162,5 million.                                                              
Innovation                                                                      
-  Ster-Kinekor Theatres` price-sensitive market strategy;                      
-  Ster-Kinekor Games launched;                                                 
-  Star Taxi Radio, a new digitally-enabled radio station targeted at the       
commuter in taxi ranks, now established;                                        
-  20 additional digital cinema screen projectors to be rolled out by Cinemark  
to accelerate the growth of digital cinema advertising.                         
Geographic expansion into Africa                                                
-  New Primedia Outdoor operation successfully launched in Mozambique;          
-  Dedicated Africa division recently established to focus on delivering        
Primedia`s suite of media offerings to those jurisdictions that meet the group`s
required investment criteria.                                                   
Acquisitions                                                                    
-  KFM: 92,2% economic interest acquired for R188,3 million with effect from 4  
October 2004;                                                                   
-  94.7 Highveld Stereo: cash payment of R100 million for an additional 30,5%   
economic interest on 1 July 2004;                                               
-  Minority interests acquired in key operating subsidiaries namely Rank TV,    
Rank Branding (now 100% owned by Primedia) and Megapro Marketing (now 80% owned 
by Primedia) with effect from 1 July 2004 for R71,5 million;                    
-  On 17 December 2004, Primedia announced its intention to acquire the shares  
of New Africa Media Investments Limited (Nail). Nail owns an effective 49%      
economic interest in Kaya FM and loans due to it by P4 Durban and Cape Town.    
Based on indications from Nail`s shareholders, Primedia is likely to acquire 50%
to 60% of Nail at a cost of between R22,5 million to R27 million. This          
transaction is expected to be effected by the financial year-end;               
-  With effect from 1 January 2005, Primedia Broadcasting increased its economic
interest in 567 Cape Talk by 55%, at a cost of R10 million, bringing its total  
economic interest to 100%. Cape Talk generated PBIT of R1,3 million in the six  
months under review.                                                            
Investment in new media sectors                                                 
-  Through Primedia Unlimited, four transactions were recently concluded to     
position Primedia in new growing sectors of the media industry. These           
transactions extend Primedia`s advertising reach into shopping malls and parking
arcades, construction sites and landmark buildings, forecourts of service       
stations and cause related marketing opportunities. These transactions will cost
Primedia approximately R31 million, of which R7,7 million was paid in the       
reporting period. The transactions largely meet Primedia Unlimited`s investment 
criteria of being profitable with a track record, run by entrepreneurs, being   
scalable and capable of being integrated with the rest of Primedia`s media.     
2.2  2005 strategic priorities                                                  
Whilst pursuing its growth strategy, Primedia continues to focus on its three   
key strategic priorities for 2005:                                              
Maximising cash flow                                                            
Free cash flow generation was up 92,6% to R111,2 million and overall debt levels
were well within bank covenants. Moreover, at 31 December 2004, the group had   
headroom of R175 million in its syndicated facilities with its bankers in       
addition to R61,7 million cash on hand.                                         
Continued enhancements to the group`s media portfolio                           
Due to the first time inclusion of KFM`s results, albeit only for three months, 
94.7 Highveld Stereo`s contribution to group PBIT dropped from 47% to 41%. This 
will decline further in the next six months due, inter alia, to KFM`s inclusion 
for the full six months, as well as the first time contribution of the Primedia 
Unlimited acquisitions. The group`s objective is for 94.7 Highveld Stereo to    
contribute no more than 25% to 30% of group PBIT, which appears to be achievable
in the medium term.                                                             
Black consumer filmed entertainment                                             
The group`s strategy to grow black consumer patronage of cinema has been        
eclipsed by Ster-Kinekor Theatres` revised strategy, which is referred to in    
greater detail below.                                                           
Through the opening of 5 home entertainment stores in townships in 2004 (2003:  
3), Ster-Kinekor is refining its product offering and gaining knowledge to      
accelerate its rollout of home entertainment products (DVD and video) to        
township areas. Development costs have not been material.                       
3   FINANCIAL RESULTS                                                           
The group increased revenue by 8,8% to R1 004,2 million (2003: R923,2 million). 
Group PBIT was up 37,6% to R182,5 million of which KFM contributed R18,6        
million. Operating margins increased from 14,4% to 18,2% due to improvements in 
both the advertising and filmed entertainment divisions, as well as the high    
margins flowing from KFM.                                                       
Profit before exceptional items, amortisation and tax was up 22,4% to R155,4    
million relative to last year, mainly due to the group`s increased PBIT. The    
increase was offset by a higher net interest charge of R21,4 million (2003:     
R11,2 million), in line with the group`s increased borrowings and also a R11,9  
million adverse swing in foreign exchange movements. Interest cover remained    
good at 8,1 times (2003: 13,8 times).                                           
Group PBIT is stated after:                                                     
-  An R8,6 million provision for a fair value loss in repect of an interest rate
swap entered into to fix an interest rate of 12,0% on R100 million of borrowings
for five years. In accordance with AC 133, this provision will be released to   
income over the five-year period of the interest rate swap; and                 
-  An R8,6 million gain arising from the write-up in the carrying value of Ster 
Century Middle East pursuant to the imminent disposal thereof.                  
Other items that impacted on earnings for the six months included:              
-  An exceptional loss of R1,5 million versus last year`s exceptional gain of   
R16,4 million;                                                                  
-  A higher effective tax rate of 30,4% versus last year`s 26,9%; and           
-  A significantly reduced level of minority interests following the purchase of
an additional 30,5% economic interest in  94.7 Highveld Stereo.                 
Group HEPS for the six months increased 34,4% from 32 cents to 43 cents.        
Excluding unrealised foreign exchange gains or losses, HEPS increased by 46,7%  
from 30 cents to 44 cents.                                                      
Free cash flow generation was up 92,6% to R111,2 million and overall debt levels
were well within bank covenants.                                                
4   DIVISIONAL REVIEW                                                           
4.1  Advertising                                                                
The advertising businesses recorded a 24,8% growth in revenue to R467,4 million 
and 33,1% growth in PBIT to R148,4 million. PBIT margins were a healthy 31,7%   
(2003: 29,7%). These results include KFM, which contributed R32,0 million and   
R18,6 million to revenue and PBIT respectively, at a PBIT margin of 58,3%.      
Excluding the impact of KFM and Primedia Unlimited, which are consolidated into 
the advertising division`s results, organic growth in revenue and PBIT was up   
15,2% and 15,3% respectively and the PBIT margin was 29,7%, marginally up on    
last year`s 29,5%.                                                              
Excellent results were posted by the broadcasting and internet, cinema and      
print, and sports divisions.                                                    
4.2  Filmed Entertainment                                                       
The division produced very satisfactory results. Whilst revenue grew only by    
3,2% to R506,2 million, PBIT grew 40,9% to R46,5 million. PBIT margins also     
increased from 6,7% to 9,2%.                                                    
Notwithstanding a decline in attendances of 5,4%, Ster-Kinekor Theatres         
delivered commendable results due to good operational performance.              
In order to stimulate attendance growth, a strategic decision has been taken to 
lower the ticket prices at a significant proportion of Ster-Kinekor`s South     
African commercial cinemas. This initiative has gathered momentum following the 
reduction in ticket prices at seven of Ster-Kinekor`s complexes, which has      
demonstrated significant price elasticity with our middle income customers.     
Ster-Kinekor Home Entertainment once again excelled due to good growth in all   
divisions (rental, retail and Sony Playstation) and gross margin improvements.  
The results would have been even better but for a world-wide stock shortage of  
Sony Playstation 2 consoles in the peak December trading period. Following the  
great success of Sony Playstation (consoles and games) as well as the emergence 
of the electronic games industry as a major new global growth sector, it has    
been decided to set up a new division, Ster-Kinekor Games, which will           
incorporate the existing Sony Playstation business, but importantly focus on the
entire electronic games sector. In this regard, Ster-Kinekor Games has recently 
secured the licence for Disney`s PC games, as a prelude to a greater focus on   
the PC Games market. This initiative is expected to benefit the group in the    
medium term.                                                                    
A further highlight for this division has been the good inroads made into       
fighting piracy following a massive media campaign and more effective policing  
by the authorities.                                                             
4.3  One to One Marketing                                                       
The division`s results were disappointing with both The Database Group (UK) and 
Knowledge Factory (SA) posting worse results relative to last year. Overall,    
PBIT declined from R2,8 million to R0,2 million. Action plans have been         
initiated to improve performance in the second half.                            
4.4  Central costs                                                              
Central costs increased by 14,8% to R12,4 million due to a provision for bonuses
of R2,5 million relating the group`s good performance for the six months. No    
bonus provision was made at the interim date last year.                         
5   PROSPECTS                                                                   
The group should continue to perform well in the second six months.             
6   CASH DISTRIBUTION                                                           
The Board has, in terms of the general authority granted to directors at the    
annual general meeting held on 26 January 2005, resolved to make a cash         
distribution for the six months based on a cover of 2 times HEPS before         
unrealised foreign exchange movements. Notice is hereby given that the company  
will distribute out of share premium, in lieu of dividends, an amount of 22     
cents per share (2003: 15,7 cents per share) for the six months period ended 31 
December 2004. This represents an increase of 40,1% relative to the previous    
interim period and will be payable to holders of ordinary and N shares recorded 
in the books of the company on 24 March 2005.                                   
Last day to trade `cum` the distribution            Wednesday, 16 March 2005    
Shares to commence trading `ex` the distribution    Thursday,  17 March 2005    
Record date                                         Thursday,  24 March 2005    
Payment date                                        Tuesday,   29 March 2005    
Share certificates may not be dematerialised or rematerialised between Thursday,
17 March 2005 and Thursday, 24 March 2005, both days inclusive.                 
In terms of the requirements of the Companies Act, the directors confirm that   
after the payment of the distribution, Primedia will be able to pay its debts as
they become due in the ordinary course of business, and its consolidated assets,
fairly valued, will exceed its consolidated liabilities.                        
7   BOARD OF DIRECTORS                                                          
The Board is pleased to announce the appointment of Mr Kaizer Motaung, Executive
Chairman of Kaizer Chiefs football club as a non-executive director with effect 
from 25 February 2005.                                                          
AP NKUNA                    W KIRSH              O IGHODARO                     
Chairman                    Chief Executive      Chief Financial Officer        
Johannesburg                                                                    
1 March 2005                                                                    
Directorate:  AP Nkuna (Chairman) W Kirsh* (CE) MJ Bosman+ FA Gazendam* O       
Ighodaro* (CFO) HM Khoza+ I Kirsh HM Madima P Maw K Motaung K Pillay* CS        
Seabrooke+ BJT Shongwe+ SV Zilwa+ N Canca+                                      
(* Executive directors  + Independent non-executive directors)                  
Keshan Pillay (Alternate to AP Nkuna)                                           
Company secretary:  SE Sather                                                   
Registered office                 Transfer secretaries                          
6th Floor  Primedia Place         Computershare Investor Services 2004          
5 Gwen Lane  Sandown 2196         (Pty) Limited                                 
                                  70 Marshall Street                            
Johannesburg 2001                             
www.primedia.co.za                                                              
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