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Tue 1 Mar 2005, 10:40 Primedia announces interim results
Primedia announces interim results for the six months ended 31 December 2004    
PRIMEDIA LIMITED                                                                
Incorporated in the Republic of South Africa                                    
Registration number 1993/003355/06                                              
Share code PMA  ISIN ZAE000035119                                               
Share code PMN  ISIN ZAE000035127                                               
(`Primedia`)                                                                    
1 March 2005                                                                    
  Primedia announces interim results for the six months ended 31 December 2004  
    STRONG RESULTS REFLECT GOOD STRATEGIC PROGRESS IN ALL AREAS OF THE GROUP    
Financial Highlights                                                            
*    Turnover exceeds R1 billion for the first time                           
  *    PBIT increased 37,6% to R182,2 million                                   
  *    Headline earnings per share (HEPS) increased 34,9% to 43 cents           
  *     HEPS before unrealised foreign exchange movements increased 46,7% to  44
cents                                                                         
  *    Cash generated by operations increased 59,0% to R160,1 million           
  *    Free cash flow per share increased 87,2% to 50 cents                     
  *    Interim distribution per share increased 40,1% to 22 cents               
Strategic Highlights                                                            
  *    Good organic growth achieved from South African businesses               
  *    Innovative initiatives launched, including:                              
       -    Ster-Kinekor Theatres` new pricing strategy;                        
-    Cinemark`s increased digital screens;                               
       - Ster-Kinekor  Games,  a  new  business  to  pursue  the  fast   growing
          electronic games sector; and                                          
       - Star  Taxi Radio, a new digitally-enabled radio station targeted at the
taxi commuter                                                         
  *    Continued progress into Africa                                           
  * Concluded  a  number of value accretive acquisitions such as  KFM  and  94.7
     Highveld Stereo                                                            
*     Investment  in new growing areas of the media industry through  Primedia
  Unlimited                                                                     
Commenting on the group`s performance, William Kirsh, Primedia CEO said:        
`Primedia  has  delivered  a very strong performance. The  results  reflect  the
successful  implementation  of the group`s growth  strategy  and  key  strategic
priorities,  which has translated into increased profitability,  cash  flow  and
continued shareholder value creation.                                           
`Our   advertising  businesses  had  a  credible  first  half,  with   excellent
performances  from the broadcasting and internet, cinema and print,  and  sports
divisions. These results were further boosted by the inclusion of KFM for  three
months.  A  very  strong  performance from Home  Entertainment  and  operational
excellence at Ster-Kinekor Theatres enabled Filmed Entertainment to deliver good
operating results, despite a decline in attendances.                            
`Going forward we are committed to increasing shareholder value demonstrably. We
have the right strategies in place, an innovative culture, excellent people  and
a positive economic environment to make this a reality.`                        
Ends                                                                            
Enquiries:                                                                      
Brunswick                011 268 5750                                           
Rob Pinker               083 326 7794                                           
Di Munro                 083 326 5958                                           
Gareth Sharp             083 287 3180
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