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Wed 16 Mar 2005, 11:44 Alliance Data Corporation Abridged Prospectus
Alliance Data Corporation Limited - Abridged Prospectus                         
ALLIANCE DATA CORPORATION LIMITED                                               
(Incorporated in the Republic of South Africa)                                  
(Registration Number: 1997/013402/06)                                           
JSE code: ACD                                                                   
ISIN: ZAE000065165                                                              
(`ADC` or `the company`)                                                        
ABRIDGED PROSPECTUS                                                             
Listing of ADC ordinary shares (`shares`) on the JSE Securities Exchange South  
Africa (`JSE`).                                                                 
Warning:  The listing of the ordinary shares in the company is on the AltX.     
Shareholders are advised of the risks of investing in a company listed on the   
AltX.  Shareholders are advised that the JSE does not guarantee the viability or
the success of a company listed on the AltX.  In terms of the JSE Listings      
Requirements a designated advisor has to be retained by the company.  The       
designated advisor is required to, inter alia, attend all board meetings held by
the company to ensure that all JSE Listings Requirements and applicable         
regulations are complied with, approve the financial director of the company and
guide the company in a competent, professional and impartial manner.  If the    
company fails to retain the designated advisor it must make arrangements to     
appoint a new designated advisor within 10 business days, failing which the     
company faces suspension of trading of its securities.  If a designated advisor 
is not appointed within 30 days of its suspension the company faces the         
termination of its listing without an offer to minority shareholders.  This     
abridged prospectus is not an invitation to the public to subscribe for shares  
in ADC, but is issued in compliance with the Listings Requirements of the JSE   
for information purposes only.  The information in this abridged prospectus has 
been extracted from a full prospectus issued by ADC on 15 March 2005 (`the      
detailed prospectus`), which is available as set in paragraph 8.  At the date of
listing the authorised share capital of ADC comprises 200 million shares with a 
par value of 0.1 cents each, of which, after a private placement of 2.5 million 
shares at 100 cents per share (`the placement`), 22.5 million shares will be in 
issue.                                                                          
1.   INTRODUCTION                                                               
Since the early 1990`s, the IT sector has developed computer software solutions 
which have promised businesses greater cost-efficiencies which did not          
materialise.  These factors, along with the downturn in the global economy      
resulted in the postponement of IT procurement projects over the last 4 years, a
factor that has accelerated the consolidation of the IT industry as a whole.    
Market demand for innovative, cost-effective solutions provided the opportunity 
for ADC to create modularised computer software solutions which enable customers
to enhance their existing IT infrastructure - an approach that benefits both the
owners of legacy systems and customers requiring a simpler version of expensive 
computer solutions software.                                                    
2.   GENERAL HISTORY OF THE COMPANY                                             
ADC was incorporated as a private company on 13 August 1997 and has been        
converted to a public company on 9 December 2004.  The company commenced trading
in 2001when the founder members identified the opportunity to market a modular, 
open source computer software application, which caters for HR/Payroll and      
materials management systems for the mining industry.  ADC`s specialised        
business knowledge in the mining and manufacturing sectors has allowed it to    
expand on its core IT solutions in order to provide comprehensive, integrated   
computer software solutions to its customers.  ADC now employs more than 49 IT  
professionals with offices in Mpumalanga, the Free State and the Western Cape.  
The company has expanded its product range to provide T&A computer software     
solutions that enable its customers to pay employees on a time and materials    
basis, a functionality highly sought after in the mining industry.  The         
development of additional functionalities in the T& A ambit of its product range
has continued, which has resulted in ADC being recognised as the provider of the
most effective T&A computer software solution in the mining industry.           
ADC launched its mobile solutions division in September of 2003, which has      
allowed it to expand on the capability of its existing range of products.  The  
successes that ADC has experienced with its T&A products generated initial      
interest for its mobile computer software solutions, as these solutions were    
offered to customers making use of T&A products as a method of expanding their  
IT functionality.  The company is currently involved with projects that could   
position ADC to offer underground mobile solutions.   The mobile solutions      
division has also received enquiries from a number of industries as diverse as  
the courier, vehicle rental, life insurance, and retail industries.             
3.   NATURE OF BUSINESS                                                         
     ADC specialises in software supply and development and focuses on the      
development, installation and support of HR, payroll and T&A computer software  
solutions for customers within the mining industry.  ADC`s HR / payroll computer
software solution evolved from a mainframe based solution using tools such as   
Natural and Adabas, which has been adapted to ensure that it operates in an open
systems environment, a prerequisite for the provision of cost effective IT      
solutions.  The ADC suite of products has been developed over the past 25 years,
with the most recent changes and adaptations ensuring a modular approach and    
capabilities that provide its customer base with state-of-the-art solutions.    
The computer software solutions that have been designed by ADC focus on four key
areas:                                                                          
- HR / Payroll solutions;                                                       
- T&A / Access Control;                                                         
- Materials Management, and                                                     
- Biometric security.                                                           
In addition, ADC has increased its product range by developing mobile computer  
software solutions which add value to the existing product range by extending   
its customers` IT reach through a mobile solutions product, by providing a      
payroll bureau service and through a strategic partnership with Mainpac, an     
Australian company whose software provides Planned Maintenance applications to  
the ADC suite of products.                                                      
ADC`s consulting services focus not only on offering IT consultative       
services but also include recruitment and placement of various resources.       
Customers can either hire these resources from ADC or request that ADC source   
individuals for permanent placement.                                            
4.   FINANCIAL INFORMATION AND PROFIT FORECASTS                                 
The consolidated income statement for the period ended 28 February 2004, the    
reviewed income statement for the 6 months ended 31 August 2004 and the profit  
forecast for the years ending 28 February 2005 and 2006 are as follows:         
Audited  Reviewed     Forecast    Forecast                   
                year ended  6 months      for the     for the                   
               28 February     ended  year ending year ending                   
                      2004 31 August  28 February 28 February                   
2004         2005        2006                   
                         R         R            R           R                   
Revenue         17,601,357 9,925,046   20,593,588  24,094,498                   
Operating        3,742,754 2,652,073    5,255,603   6,925,057                   
profit                                                                          
Interest            88,494    33,264       77,861     187,500                   
received                                                                        
Finance            (3,433)     (500)      (1,000)     (4,264)                   
charges                                                                         
Profit before    3,827,815 2,684,837    5,332,464   7,108,294                   
taxation                                                                        
Taxation       (1,148,344) (347,788)  (1,599,739) (2,132,488)                   
Attributable     2,679,471 2,337,049    3,732,725   4,975,806                   
earnings                                                                        
Weighted           20,000#   20,000#       20,208      22,500                   
average                                                                         
shares in                                                                       
issue (`000)                                                                    
Headline              13.4      11.7         18.5        22.1                   
earnings per                                                                    
share (cents)                                                                   
Earnings per          13.4      11.7         18.5        22.1                   
share (cents)                                                                   
Note:                                                                           
# For illustrative purposes the weighted average shares in issue is 20,000,000  
The net asset value as at 28 February 2004 is follows:                          
Net asset value per share (cents)                           151                 
Net tangible asset value per share (cents)                   24                 
5.   DIRECTORS, COMPANY SECRETARY AND REGISTERED OFFICE                         
5.1  The board of directors of the company are:                                 
Director                 Age  Qualification       Address                       
Eugene Anthony de Kok    47                       51 Shannon Road,              
Noordheuwel,                  
                                                  1740                          
Connie Margret                                                                  
van Nieuwkerk            35   B.Comm,             51 Shannon Road,              
B. Comm (Hons)      Noordheuwel                   
                              CA(SA)              1740                          
Michael Johannes Garbers 52   B.Sc,               51 Shannon Road,              
                              Dip.Datametrics     Noordheuwel,                  
1740                          
Haroon Lachporia         41   B.Compt.,           3 Kei Road                    
                         B. Compt. Hons (CTA),    Emmarentia,                   
                         MBA Cum Laude (GIBS),    2195                          
All directors are South African.                                                
5.2  The company secretary is:                                                  
Connie Margret van Nieuwkerk                                                    
B. Comm, B. Comm (Hons), CA(SA)                                                 
51 Shannon Road, Noordheuwel, 1740                                              
(PO Box 640, Krugersdorp, 1740)                                                 
5.3  The registered office of the company is:                                   
51 Shannon Road, Noordheuwel, 1740                                              
(PO Box 640, Krugersdorp, 1740)                                                 
6.   THE PLACEMENT                                                              
The placement will not been underwritten and is not subject to a minimum        
subscription, being achieved.                                                   
Details of the placement are as follows:                                        
Offer price per share (cents)                               100                 
Number of shares offered in terms of                                            
the placement                                               2 500 000           
Total capital to be raised before expenses                  R 2 500 000         
The opening and closing dates of the private placement is as follows:           
                                             2005                               
Opening date of the placement (09:00)        Wednesday, 16 March                
Closing date of the placement (12:00)        Wednesday, 23 March                
Anticipated listing date of `ADC` on                                            
AltX (09:00)                                 Wednesday, 30 March                
These dates are subject to change at the discretion of the company.  Any changes
will be announced on SENS.                                                      
7.   LISTING ON THE JSE                                                         
The JSE has approved the listing of 22.5 million shares on AltX with effect from
the commencement of business on Wednesday 30 March 2005.  The shares will trade 
under the abbreviated name ADC CORP and the JSE code ACD.                       
8.   COPIES OF THE PROSPECTUS                                                   
Copies of the full prospectus, in English, may be obtained, at the following    
addresses during normal business hours:                                         
the registered office of the company - 51 Shannon Road, Noordheuwel, 1740       
the offices of Exchange Sponsors (Pty) Limited - 39 First Road, Hyde Park, 2196 
and the offices of Computershare Investor Services (Pty) Limited - Ground Floor,
70 Marshall Street, Johannesburg, 2001.                                         
Johannesburg                                                                    
16 March 2005                                                                   
Designated advisor                                                              
Exchange Sponsors                                                               
Attorneys                                                                       
Fluxmans Inc.                                                                   
Auditors and reporting accountants                                              
Weideman & Vanvinkenroye                                                        
Date: 16/03/2005 10:57:49 AM         
Produced by the JSE SENS Department
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