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Thu 26 May 2005, 16:25 Primedia Limited - Dealing In Securities By A Dire
Primedia Limited - Dealing In Securities By A Director Of A Major Subsidiary    
Primedia Limited                                                                
(Incorporated in the Republic of South Africa)(Registration number 1993/003355/06)                                            
Share code: PMA ISIN: ZAE000035119                                              
Share code: PMN ISIN: ZAE000035127                                              
(`Primedia` or `the Company`)In compliance with rules 3.63 - 3.74 of the JSE Listings Requirements, we hereby
disclose the following transactions in securities of Primedia by a director of a
major subsidiary of the Company:                                                
Name                          Chris BorainDesignation                   Financial director                                
Name of company               Primedia Broadcasting (Proprietary) Limited       
Date transaction effected     25 May 2005                                       
Option offer date             1 September 2000Option strike price           R5,80                                             
Number of shares              17 536                                            
Exercise price                R11,20                                            
Total value                   R196 403,20Class of shares               `N` Ordinary                                      
Nature of transaction         Sale of options exercised                         
Nature of interest            Direct beneficial                                 
Name                          Chris BorainDesignation                   Financial director                                
Name of company               Primedia Broadcasting (Proprietary) Limited       
Date transaction effected     25 May 2005                                       
Option offer date             1 December 2002Option strike price           R3,61                                             
Number of shares              38 088                                            
Exercise price                R11,20                                            
Total value                   R426 585,60Class of shares               `N` Ordinary                                      
Nature of transaction         Sale of options exercised                         
Nature of interest            Direct beneficial                                 
Clearance to deal has been received from a designated director in terms ofparagraph 3.66 of the JSE Listings Requirements.                                
26 May 2005                                                                     
Sandton                                                                         
Sponsor: Investec Bank LimitedDate: 26/05/2005 04:26:29 PM Produced by the JSE SENS Department
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