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Fri 3 Jun 2005, 9:38 ADC - Empowerment Transaction Resulting In A 26% B
ADC - Empowerment Transaction Resulting In A 26% Black Economic Empowerment     
      Shareholding In ADC                                                       
ALLIANCE DATA CORPORATION LIMITED                                               
(Incorporated in the Republic of South Africa)                                  
(Registration number 1997/013402/06)                                            
JSE Share code: ACD  ISIN: ZAE000065165                                         
(`ADC`)                                                                         
EMPOWERMENT TRANSACTION RESULTING IN A 26% BLACK ECONOMIC EMPOWERMENT           
SHAREHOLDING IN ADC                                                             
Warning: Investors are warned that investing in companies listed on ALTX is     
speculative in nature and the JSE does not guarantee the viability or success of
the Company.  In accordance with ALTx`s Listing Requirements, ADC is required to
appoint a Designated Advisor whose responsibility it will be to guide and assist
the Company in complying with and discharging its responsibilities under the    
Listing Requirements.  If ADC fails to retain a Designated Advisor, it faces    
possible suspension and the subsequent termination of its listing without the   
prospect of an appropriate offer being made to shareholders.                    
1.   Introduction                                                               
      Shareholders are advised that the controlling shareholder of ADC, Alliance
Data Corporation Holdings Limited (`Holdings`) has entered into an agreement    
with National Pride 134 (Pty) Limited, trading as Bafokeng Investment Services, 
(`BIS`), a Black Economic Empowerment (`BEE`) company, with regards to acquiring
a 26.67% shareholding in ADC (`the acquisition`).  In the prospectus dated 15   
March 2005 it was disclosed that Holdings has entered into an agreement to      
dispose of 6,000,000 ADC shares to Orelebe Investments (Pty) Limited.  This     
agreement was not implemented and Holdings decided to sell the shares to BIS to 
facilitate a BEE shareholding in ADC. BIS acquired 6,000,000 shares for a total 
consideration of R 5.4 million, at a purchase price of 90 cents per ordinary ADC
share.                                                                          
2.   Rationale for the transaction                                              
ADC`s solutions are focused on the mining industry, with a number of mining     
houses forming part of its customer base.  The transaction will provide ADC with
a presence in the Rustenburg area, which will provide the company with a        
marketing springboard and support base amongst the mines in the area.           
The transaction will result in 26% of ADC`s shareholding being held directly by 
BEE shareholders, resulting in compliance with the stated objectives of the IT  
Sector and Mining Sector Charters.  The BEE shareholding will also facilitate   
the expansion of ADC`s business and introduce and retain the critical and skills
base that is essential to ADC`s business going forward.                         
3.   Details of BIS                                                             
      BIS is a fully empowered company, which is owned by Peter Maema.  Peter   
Maema has provided IT services to customers in the region, and he has been      
appointed as a director to the ADC board of directors with effect from 2 June   
2005.  This has been disclosed in terms of section 3.59 of the JSE Listing      
Requirements.                                                                   
4.   Disclosure of directors interest in the sale of the ADC shares             
      Mr Eugene de Kok, a director of ADC is the major shareholder in Holdings  
and in compliance with rule of 3.63 to 3.65 of the JSE Listing Requirements, the
following director dealing is disclosed:                                        
Name of director:        EA de Kok                                              
Date of transaction:     1 June 2005                                            
Nature of transaction:   Sale                                                   
Price:                   90 cps                                                 
Number of shares:        6 000 000                                              
Total amount:            R 5 400 000                                            
Class of security:       Ordinary shares                                        
Nature of interest:      Indirect Beneficial                                    
Clearance obtained:      Yes                                                    
3 June 2005                                                                     
Johannesburg                                                                    
Designated Advisor                                                              
Exchange Sponsors                                                               
Date: 03/06/2005 09:34:40 AM                  
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