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Thu 11 Aug 2005, 14:20 Primedia - Trading Update
Primedia - Trading Update                                                       
Primedia Limited                                                                
(Incorporated in the Republic of South Africa)                                  
Registration number 1993/003355/06                                              
Share code: PMA ISIN: ZAE000035119                                              
Share code: PMN ISIN: ZAE000035127                                              
(`Primedia` or `the Company`)                                                   
TRADING UPDATE                                                                  
In terms of paragraph 3.4(b) of the JSE Listings Requirements, issuers are      
required to publish a trading statement as soon as they are satisfied, with a   
reasonable degree of certainty that the financial results for the period to be  
reported on will differ by at least 20% from those of the previous corresponding
period. Primedia is expected to achieve very satisfactory results for the year  
ended 30 June 2005. Headline earnings per share are expected to be between 35%  
and 40% higher than last year due to the strong trading performance of the      
Group`s operations.                                                             
Shareholders are also advised that the group will implement the revised         
interpretation of `Accounting for Leases` recently announced by SAICA. Due to   
the age profile of the group`s leases, this will have only a negligible effect  
on headline earnings`                                                           
The financial information on which this trading statement is based has not been 
reviewed or reported on by the Company`s auditors.  The Group`s audited results 
for the year ended 30 June 2005 will be released on or about 30 August 2005.    
Johannesburg                                                                    
11 August 2005                                                                  
Sponsor:                                                                        
Investec Bank Limited                                                           
Date: 11/08/2005 01:48:37 PM                   
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