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Tue 30 Aug 2005, 9:16 Primedia - Audited results for the year ended 30 J
Primedia - Audited results for the year ended 30 June 05                        
Primedia Limited                                                                
Incorporated in the Republic of South Africa                                    
Registration number 1993/003355/06                                              
Share code PMA ISIN ZAE000035119                                                
Share code PMN ISIN ZAE000035127                                                
(`Primedia` or `the company` or `Primedia Group`)                               
Audited results for the year ended 30 June 05                                   
HIGHLIGHTS                                                                      
     REVENUE UP 13,0% TO R1,98 BILLION                                          
     OPERATING PROFIT BEFORE DEPRECIATION UP 29,0% TO R418,9 MILLION            
PBIT UP 34,4% TO R356,2 MILLION                                            
     PBIT MARGIN INCREASES FROM 15,1% TO 18,0%                                  
     HEADLINE EARNINGS PER SHARE (HEPS) UP BY 39,7% TO 95 CENTS                 
     SHAREHOLDER DISTRIBUTIONS PER SHARE UP BY 40% TO 56 CENTS                  
CASH GENERATED BY OPERATIONS UP 10,2% TO R389,9 MILLION                    
     FREE CASH FLOW AS PERCENTAGE OF HEADLINE EARNINGS 110% (2004: 178%)        
     STRATEGIC ACQUISITIONS CONCLUDED                                           
ABRIDGED CONSOLIDATED INCOME STATEMENT                                          
Audited     
                                                     Audited     (restated)     
                                             %          2005           2004     
                                        change         R`000          R`000     
Revenue                                   13,0     1 980 308      1 752 387     
Operating profit before depreciation      29,0       418 929        324 700     
Depreciation                                        (62 680)       (59 662)     
Operating profit before                                                         
amortisation, foreign                                                           
exchange items and                                                              
exceptional items (PBIT)                  34,4       356 249        265 038     
Amortisation of goodwill                                                        
and intangibles                                      (4 701)        (8 620)     
Foreign exchange (losses)/gains                      (2 101)          1 030     
Exceptional items                                     16 915         23 308     
Operating profit                          30,5       366 362        280 756     
Net finance costs                                   (39 747)       (16 462)     
Revaluation of interest rate swap                    (7 518)              -     
Share of associated companies`                                                  
profits/(losses)                                         457          (331)     
Profit before tax                         21,1       319 554        263 963     
Taxation                                            (86 642)       (64 032)     
Net profit after tax                      16,5       232 912        199 931     
Minority interest                                   (17 340)       (24 403)     
Net profit for the year                   22,8       215 572        175 528     
Reconciliation of headline earnings                                             
Net profit for the year                              215 572        175 528     
Goodwill amortisation                                      -          3 874     
Net profit on disposal of fixed assets                                          
and investments                                        (206)            (8)     
Exceptional items:                                   (3 799)       (33 236)     
- Revaluation/(impairment) of                                                   
assets and equity investments                            578       (14 203)     
- Profit on disposal of                                                         
assets and investments                               (4 057)        (9 189)     
- Recovery of investments                                                       
previously written off                                 (200)        (9 844)     
- Other costs written back                             (120)              -     
Tax effect of non-headline                                                      
earnings items                                            95          1 217     
Headline earnings                         43,6       211 662        147 375     
Number of shares (`000)                                                         
- Issued                                             221 747        216 764     
- Weighted average                                   223 032        216 520     
- Diluted weighted average                           228 494        225 648     
Earnings per share (cents)                                                      
- Headline                                39,7            95             68     
- Basic                                   19,8            97             81     
- Diluted headline                        43,1            93             65     
- Diluted basic                           20,5            94             78     
Exceptional items                                                               
Headline reconciling items above                       3 799         33 236     
Revaluation/(impairment) of                                                     
assets and investments                                19 409        (4 293)     
Charitable donations                                 (3 000)              -     
Other exceptional costs                              (3 293)        (5 635)     
Gross exceptional items                               16 915         23 308     
Change in accounting policy and restatement                                     
The Group has changed its accounting policy with regard to the amortisation of  
goodwill in accordance with Statements of Generally Accepted Accounting         
Practice. The Group no longer provides amortisation on goodwill, which is now   
subject to an annual impairment test. In addition, leases with fixed            
determinable escalation clauses are now expensed on a straight-line basis over  
the period of the leases as opposed to an incurred basis.                       
The revised interpretation of the accounting policy with respect to leases has  
resulted in a credit to trading income of R3,1 million (2004: R1,2 million),    
an increase in taxation of R0,8 million (2004: R0,4 million) and a net          
reduction of R17,3 million in the opening retained earnings as at 1 July 2004.  
Had this change not taken place, headline earnings per share would have been    
94 cents (2004: 68 cents), an increase of 38,2%.                                
The adoption of the new policy with regard to business combinations has         
resulted in goodwill amortisation of R27,8 million not being charged against    
income in the current year. There is no requirement to restate the comparative  
results.                                                                        
Basis of preparation of financial statements                                    
The Group results as at 30 June 2005 have been prepared in terms of South       
African Statements of Generally Accepted Accounting Practice. With effect from  
1 July 2005, the Group will adopt International Financial Reporting Standards   
and is currently quantifying the impact of this change. The effect of this      
transition will be disclosed in the interim results for the six months to 31    
December 2005 and the 2006 annual report.                                       
Audit report                                                                    
The consolidated results and the annual financial statements from which they    
were prepared for the year have been audited by Deloitte & Touche and their     
unqualified audit reports are available for inspection at the company`s         
registered office.                                                              
Investor presentation                                                           
Details of the presentation to investors will be available on the Primedia      
website on 31 August 2005.                                                      
ABRIDGED CONSOLIDATED CASH FLOW STATEMENT                                       
                                                      Audited       Audited     
                                                         2005          2004     
R`000         R`000     
Cash generated from operations                        389 850       353 629     
Net finance cost                                     (30 845)      (14 550)     
Dividends paid to minorities                                -       (1 916)     
Tax paid                                             (69 365)      (63 805)     
Net cash inflow from operating activities             289 640       273 358     
Net acquisition of subsidiaries and investments     (395 893)      (17 352)     
Loans advanced to associates and minorities           (2 288)       (9 983)     
Net acquisition of fixed assets and software         (86 604)      (43 227)     
Net cash outflow from investing activities          (484 785)      (70 562)     
Distribution to shareholders                        (103 289)      (63 729)     
Net proceeds from issue of shares                      29 060            -      
Share acquisitions and share buy back                (29 106)       (7 540)     
Net borrowings raised/(repaid)                        225 008      (52 595)     
Net cash inflow/(outflow) from financing activities   121 673     (123 864)     
Net (decrease)/increase in cash and cash equivalents (73 472)        78 932     
Foreign currency translation                            1 064         (287)     
Cash and cash equivalents at beginning of year         65 997      (12 648)     
Cash and cash equivalents at end of year              (6 411)        65 997     
ABRIDGED CONSOLIDATED BALANCE SHEET                                             
Audited     
                                                     Audited     (restated)     
                                                        2005           2004     
                                                       R`000          R`000     
Assets                                                                          
Non-current assets                                   911 004        551 554     
Property, plant and equipment                        279 718        248 919     
Goodwill and intangible assets                       456 326        115 787     
Other investments                                     23 543         13 586     
Deferred tax asset                                   151 417        173 262     
Current assets                                       463 924        438 898     
Inventories                                           51 767         39 569     
Trade and other receivables                          407 789        333 332     
Bank balances and cash                                 4 368         65 997     
Total assets                                       1 374 928        990 452     
Equity and liabilities                                                          
Total shareholders` funds                            488 126        333 397     
Share capital and reserves                           407 199        317 159     
Minority interest                                     80 927         16 238     
Non-current liabilities                              299 953        104 159     
Interest-bearing borrowings                          192 745         61 912     
Landlord inducement premium                           21 384         17 047     
Long-term provisions                                  22 699         24 928     
Deferred tax liability                                63 125            272     
Current liabilities                                  586 849        552 896     
Bank overdrafts and short-term borrowings             10 779              -     
Other current liabilities                            576 070        552 896     
Total equity and liabilities                       1 374 928        990 452     
Net asset value per share (cents)                        184            146     
CAPITAL EXPENDITURE, COMMITMENTS                                                
AND CONTINGENCIES                                                               
Future capital commitments                            96 870         78 802     
Financial commitments                                 42 468         30 288     
Operating lease commitments                          355 144        301 665     
- Due within one year                                 96 335         77 832     
- Thereafter                                         258 809        223 833     
Unindemnified contingent liabilities                  87 662         80 274     
Contingent liabilities                               243 656        222 997     
Indemnities received                               (155 994)      (142 723)     
ABRIDGED GROUP STATEMENT OF CHANGES IN                                          
SHAREHOLDERS` EQUITY                                                            
                                                                    Audited     
                                                     Audited     (restated)     
                                                        2005           2004     
R`000          R`000     
Share capital and premium                            274 717        351 362     
Opening balance                                      351 362        411 738     
Shares issued during the year, less expenses          29 060              -     
Distribution to shareholders                       (103 289)       (62 043)     
Movement in treasury shares                          (2 416)          1 667     
Non-distributable reserves                           260 805        305 119     
Opening balance                                      305 119        391 989     
Minority share of intangibles                                                   
previously written off                                                          
against share premium                               (23 734)       (32 383)     
Increase/(decrease) in tax value of                                             
trademarks previously                                                           
written off against share premium                    (2 756)          1 138     
Disposal of subsidiary                                     -       (5  946)     
Translation reserve movement                           1 401      (29  247)     
Movement in treasury shares                         (19 225)      (21  281)     
Transfer to non-distributable reserves                     -            849     
Accumulated loss                                   (128 323)      (339 322)     
Opening balance as previously reported             (339 322)      (501 035)     
Restatement - operating leases                             -       (17 343)     
Opening balance as restated                        (339 322)      (518 378)     
Net profit for the year                              215 572        175 528     
Movement in treasury shares                          (7 465)          4 377     
Negative goodwill released                             2 892              -     
Transfer from non-distributable reserves                   -          (849)     
Total share capital and reserves                     407 199        317 159     
SEGMENT REPORT                                                                  
Audited     
                                                     Audited     (restated)     
2005           2004                                                             
                                                       R`000          R`000     
REVENUE                                                                         
Advertising                                          950 288        759 901     
Content                                              933 827        899 522     
One to one marketing                                  62 726         67 850     
New media sectors                                     33 467            506     
Disposed entities                                          -         24 608     
                                                   1 980 308      1 752 387     
PBIT                                                                            
Advertising                                          296 970        211 746     
Content                                               71 444         69 951     
One to one marketing                                   2 095          4 025     
New media sectors                                      2 782          (114)     
Disposed entities                                          -        (3 568)     
Central (net of operating lease adjustment)         (17 042)       (17 002)     
                                                     356 249        265 038     
OPERATING PROFIT                                                                
Advertising                                          293 535        205 436     
Content                                               81 434         73 427     
One to one marketing                                   1 658          3 644     
New media sectors                                      2 782          (114)     
Disposed entities                                          -          5 776     
Central                                             (13 047)        (7 413)     
                                                     366 362        280 756     
Directorate                                                                     
Executive: W Kirsh (CE), O Ighodaro (CFO), FA Gazendam, K Pillay                
Non-Executive: AP Nkuna (Chairman), I Kirsh, HM Madima, P Maw, K Motaung        
Independent Non-Executive: MJ Bosman, HM Khoza, CS Seabrooke, BJT Shongwe, SV   
Zilwa, N Canca                                                                  
Alternate: Keshan Pillay (alternate to AP Nkuna)                                
Company secretary: SE Sather                                                    
Registered office                     Transfer secretaries                      
6th Floor, Primedia Place             Computershare Investor                    
5 Gwen Lane                           Services 2004 (Pty) Limited               
Sandown 2196                          70 Marshall Street, Johannesburg 2001     
Incorporated in the Republic of South Africa                                    
Registration number 1993/003355/06                                              
Share code PMA ISIN ZAE000035119                                                
Share code PMN ISIN ZAE000035127                                                
(`Primedia` or `the company` or `Primedia Group`)                               
1. OVERVIEW                                                                     
The Primedia Group has enjoyed another very satisfactory year. Whilst the       
short-term performance of the Group has been stellar, the benefits of its       
longer-term strategy have also started to show through. In 2000, the Group      
changed its strategic direction to focus on the domestic market and this        
strategy, with all its supporting themes, has enabled the Group`s South         
African operations to record a 28,4% compound annual growth in PBIT over the    
last five years.                                                                
2. STRATEGIC REVIEW                                                             
2.1 Introduction                                                                
The Group`s vision is to become a world-class media group incorporating         
advertising and content-based media assets. Achieving this status requires a    
continued and disciplined focus on the following principles:                    
Investing in the right media businesses: This includes owning media assets      
that have high rights exclusivity, critical mass and that on balance target     
consumers that have greater spending capacity;                                  
Combining the right media assets: This requires owning media assets that will   
show long-term growth, can collaborate with one another and have complementary  
economic cycles. In relation to the latter, advertising businesses tend to be   
more geared to the economy whilst content businesses are mainly `hit` or        
`demand` driven;                                                                
Innovation: This discipline continually ensures the creation of new income      
streams and invariably market leadership; and                                   
Strong culture: A strong corporate culture that balances the need for           
structure and rigour with an enabling environment within which individuals can  
grow and lead with a high degree of autonomy.                                   
We believe that we measure well against the above principles, and this makes    
us confident about our future.                                                  
2.2 2005 strategic priorities revisited                                         
At the end of 2004, the Group codified the following strategic priorities for   
the 2005 fiscal:                                                                
Maximising cash;                                                                
Continued enhancement of the Group`s media portfolio, and in particular,        
reducing 94.7 Highveld Stereo`s contribution to Group PBIT to closer to the     
targeted 25% to 30% range; and                                                  
Increasing black consumer patronage of the Group`s cinema and home              
entertainment products.                                                         
The Group has made excellent progress with the first two strategic priorities.  
Cash flow management has been good, allowing the Group greater flexibility to   
create shareholder value through distributions, share buy backs and earnings    
enhancing acquisitions. In the current year, 94.7 Highveld Stereo`s             
contribution to Group PBIT reduced to 40% (from 47% in 2003 and 46% in 2004)    
and is expected to decline to approximately 35-30% in 2006 due to the           
anticipated growth from existing businesses and the new acquisitions referred   
to in 3 below.                                                                  
The Group`s strategy to increase black consumer patronage at its cinemas,       
through its affordable pricing strategy, has not met management`s expectations  
in the short term, although black consumer attendances increased by 36% to 3    
million representing 19% (2004: 13%) of total attendances. The Group remains    
committed to stimulating growth in this market segment, and in this regard,     
has continued with its strategy of establishing a network of home               
entertainment stores in townships, to stimulate video and DVD consumption       
among black consumers. To date, five stores have been launched.                 
2.3 Growth strategy                                                             
The Group`s growth strategy has been focused on the following five areas:       
organic growth, growth through innovation, bolt-on acquisitions by existing     
businesses, judicious expansion into Africa and investing into new growing      
sectors of the media industry. Factoring in the impact of digital technology    
on the global media industry as a whole, which will in particular enable        
content to be exploited far more widely, the Group has now added convergence    
as a sixth area of growth. In South Africa, the proposed Convergence Bill will  
open up previously restricted markets and foster greater competition within     
existing digital delivery platforms. This will create growth opportunities for  
the Group.                                                                      
Convergence and the impact of digital technology is also important to another   
strategic theme of Primedia, which is to focus on the `out of home` media       
category. This category is benefiting from audience fragmentation `in the       
home`, as audiences are being splintered by the choice created through the new  
digital options (namely pay TV, internet and electronic games). Primedia`s      
advertising-based `out of home` businesses are industry leaders by a wide       
margin, which positions the Group well for the long term.                       
2.4 2006 strategic priorities                                                   
The Group is in the best strategic and financial shape that it has ever been.   
Commensurate with this and the positive outlook, the Group has become           
increasingly growth-centric. The Group`s 2006 strategic priorities are as       
follow:                                                                         
Black consumer filmed entertainment. As stated above, the Group remains         
committed to stimulating patronage by this emerging consumer segment well       
above current levels;                                                           
Stimulating cinema frequency of the traditional consumer. Research as well as   
the results achieved by Ster-Kinekor`s loyalty programmes clearly indicate      
that the traditional consumer is sensitive to pricing in deciding to choose the movies. The Ster-Kinekor Junction strategy has also been formulated   
around this need and the economic opportunity, as with that of the black        
consumer focus, is considered significant;                                      
Critical mass for Primedia Unlimited. The Group`s strategy to enter into new    
growing sectors of the media industry has become a reality through Primedia     
Unlimited, which has a focus on both the advertising and content sectors. The   
Group`s objective in the current year is for Primedia Unlimited Advertising to  
achieve annualised PBIT of R20 million. Minimal losses are anticipated from     
Primedia Unlimited Content;                                                     
Unlocking the value of the Group`s sport assets. This medium to longer-term     
strategy is two pronged: Firstly, leveraging the very powerful Kaizer Chiefs    
brand (in which the Group has a 40% interest) across a range of consumer        
services, and secondly positioning the Group`s leading sports marketing         
company, Megapro Marketing, to become the preferred media partner to corporate  
South Africa in the run up to the Soccer World Cup 2010; and                    
Content. As stated earlier, content is considered a growth sector for media     
companies, particularly due to the increasing number of digital delivery        
platforms, and also, is generally less cyclical than advertising-based media    
businesses. The Group currently generates approximately 20% of its PBIT from    
its content businesses i.e. Ster-Kinekor Classic and Junction Theatres (cinema  
exhibition), Ster-Kinekor Home Entertainment (video and DVD distribution) and   
Ster-Kinekor Games (electronic games distribution). It is the Group`s longer-   
term strategy to increase this contribution through organic growth and          
diversification into new content businesses.                                    
3. STRATEGIC ACQUISITIONS                                                       
3.1 Acquisition by existing businesses                                          
In the 2005 fiscal, the Group spent R389,6 million on earnings enhancing        
acquisitions. These included the acquisition of a 92,2% economic interest in    
KFM, settlement of the acquisition last year of an additional 30,5% economic    
interest in 94.7 Highveld Stereo, acquisition of an additional 56% economic     
interest in 567 Cape Talk, an additional 34% interest in Rank TV, an            
additional 43% stake in Rank Branding and an additional 10% stake in Primedia   
Sport.                                                                          
Subsequent to the year-end, the following acquisitions were made:               
Primedia Broadcasting reached agreement, subject to regulatory approvals, to    
acquire the remaining minority interest in Africa on Air from Mineworkers`      
Investment Company for a total consideration of R77,4 million which will be     
settled by cash of R7,1 million and the issue of 5 962 385 Primedia N shares.   
Given that the transaction is between related parties, Deloitte & Touche have   
issued an opinion that, in their view, the transaction is fair and reasonable.  
Comutanet acquired 100% of GMR (a division of Altmedia (Pty) Limited            
(`Altmedia`)), a leader in commuter advertising. The acquisition should result  
in high levels of efficiencies given their similar operating footprints; and    
Primedia Outdoor has acquired Altmedia`s strategic holding of outdoor           
advertising sites at the important airports.                                    
3.2 Acquisitions by Primedia Unlimited                                          
Primedia Unlimited Advertising has acquired stakes in various high growth       
media companies including Wide Open Platform (50,1%), Primall Media formerly    
A+D Media (50,1%), Forecourt Media, formerly Forecourt Television Network       
(100%), in conjunction with Comutanet, and Primestars Marketing (50,1%).        
The aforementioned acquisitions by Primedia Unlimited Advertising cost R6,0     
million, with further payments of R11,3 million to be made in the first         
quarter of the 2006 fiscal due to the earn-out of profit warranties.            
Subsequent to year-end, Primedia Unlimited Advertising has made the following   
acquisitions:                                                                   
-90% of The Letter Corporation (a division of Altmedia), which dominates the    
washroom advertising space in South Africa; and                                 
-80% of XProcure, the leading electronic ordering system provider to the        
pharmaceutical industry, handling R3 billion of the R11 billion of merchandise  
purchased by pharmacies from pharmaceutical manufacturers and distributors.     
Whilst XProcure earns a small commission on facilitating transactions, the      
bulk of its revenue is made from advertising. Due to advertising restrictions   
placed on pharmaceutical manufacturers by the Department of Health in respect   
of scheduled drugs, the channel to pharmacies that XProcure provides is highly  
sought after by pharmaceutical manufacturers and distributors. XProcure         
together with Primedia also intends to launch other services to this targeted   
sector.                                                                         
TLC and XProcure will cost R28,6 million in the current year, with a further    
R11,1 million payable in future years based on the achievement of profit        
warranties.                                                                     
In addition to the new home entertainment stores targeted at the black          
consumer market in the townships, Primedia Unlimited Content made the           
following small acquisitions subsequent to year end, costing R10 million:       
Book4Golf (50,1%), a new business that facilitates the seamless booking of      
golfing times and other activities over the web, through highly sophisticated   
and exclusive software, and call centres. This venture has both domestic and    
international (tourists to South Africa) appeal; and                            
Airgames (Pty) Limited (50,1%), an emerging mobile entertainment company,       
which will open up the opportunity to participate in the fast growing mobile    
content business. (Agreement in principle reached).                             
4. FINANCIAL RESULTS                                                            
The Group increased turnover by 13,0% to R1 980 million (2004: R1 752 million). 
Group operating profit before depreciation rose by 29,0% to R418,9 million      
(2004: R324,7 million) which resulted mainly from an improvement in gross       
margins, organic growth, growth from innovations and acquisitions.              
Group PBIT before amortisation, foreign exchange items and exceptional items    
was up 34,4% to R356,2 million (2004: R265,0 million). KFM and the small        
contribution (R3,9 million) from the Primedia Unlimited acquisitions            
contributed R49,4 million to the results. Operating margins increased from      
15,1% to 18,0% mainly due to the growth in the higher margin advertising        
businesses as well as the acquisitions.                                         
Operating profit grew by 30,5% to R366,3 million (2004: R280,8 million) which   
was after foreign exchange losses of R2,1 million (2004: profit of R1,0         
million) and amortisation of intangibles of R4,7 million (2004: R8,6 million).  
Profit before taxation rose 21,1% to R319,6 million (2004: R264,0 million)      
which was positively influenced by exceptional items of R16,9 million (2004:    
R23,3 million) but was reduced by the Group`s increased net interest bill of    
R39,7 million (2004: R16,5 million) as well as a non-cash fair value            
adjustment of R7,5 million (2004: RNil) relating to an interest rate swap. The  
interest cover remains a very high 9,0 times (2004: 16,0 times).                
Profit after tax rose 16,5% to R232,9 million (2004: R199,9 million). The tax   
rate was at a more normalised rate of 27,1% (2004: 24,3%).                      
Net profit for the year increased by 22,8% to R215,6 million (2004: R175,5      
million), partly as a result of the lower minority interest, following the      
purchase of an additional economic interest in 94.7 Highveld Stereo.            
Group HEPS increased from 68 cents to 95 cents (up 39,7%).                      
Cash generated by operations increased by 10,2% to R389,9 million (2004:        
R353,6 million). Free cash flow exceeded headline earnings by 10% despite the   
following:                                                                      
-Increased replacement net capital expenditure from R28,0 million to R62,2      
million, mainly due to two-year programme to upgrade Ster-Kinekor Theatre`s IT  
infrastructure, which was outdated and incapable of enabling new operational    
efficiencies to be achieved; and                                                
-A higher investment in working capital of R18,0 million relating to Ster-      
Kinekor`s investment in film rights. Given the strengthening of the Rand        
against the US dollar, a strategic decision was taken to prepay film rights     
amounting to US$3,0 million when the exchange rate to the dollar was R6,00.     
This decision has turned out to be the correct one with the subsequent          
weakening of the Rand.                                                          
As at 30 June 2005, the Group`s net interest-bearing debt was R322,0 million    
(2004: R17,5 million). The increase was due mainly to the strategic             
acquisitions referred to earlier. The Group`s financial health remains very     
good and the Group is operating well within its debt covenants.                 
5. DIVISIONAL REVIEW                                                            
The Group`s divisional reporting format has been slightly revised to better     
reflect the financial outcomes of its strategy.                                 
5.1 Advertising                                                                 
Turnover was up 25,1% to R950,3 million (2004: R759,9 million). PBIT was up     
40,2% to R297,0 million (2004: R211,7 million), with operating margins          
increasing from 27,9% to 31,3%. KFM generated R77,6 million of turnover and     
R45,5 million of PBIT to the above results (2004: RNil).                        
Notable divisional performances were achieved as follows:                       
-Broadcasting and Internet`s PBIT was up by 61,7% to R194,4 million (2004:      
R120,3 million) on the back of a 55% increase in turnover to R357,9 million     
(2004: R230,9 million). Excluding KFM and Cape Talk, organic growth in PBIT     
was a very good 22,5%. All radio stations performed well and are benefiting     
from the integration of key disciplines. iafrica.com`s very small loss was a    
significant improvement on the prior year;                                      
-Out of Home`s PBIT was up 17,5% to R44,3 million (2004: R37,7 million) on a    
turnover increase of 10,5% to R246,6 million (2004: R223,1 million), fuelled    
by good performances by Primedia Outdoor and Primedia Instore on the back of    
good innovations;                                                               
-Cinema and Print`s turnover was up 13,6% to R200,3 million (2004: R176,4       
million) which resulted in PBIT being up 10,5% to R17,6 million. (2004: R15,9   
million);                                                                       
-Sport`s turnover increased 44,1% to R49,4 million (2004: R34,3 million) with   
PBIT being up 32,4% to R13,7 million (2004: R10,3 million), due to the growing  
recognition by advertisers of the value of sport, as well as the entry by       
Megapro into the fast growing sport sponsorship consulting business.            
5.2 Content (formerly Filmed Entertainment)                                     
Turnover was up 3,8% to R933,8 million (2004: R899,5 million). PBIT was up      
2,1% to R71,4 million (2004: R70,0 million), with operating margins decreasing  
fractionally from 7,8% to 7,7%.                                                 
The following results were achieved:                                            
-Ster-Kinekor Classic and Junction Theatres together with Ster-Kinekor          
Pictures recorded a 36,5% decline in PBIT to R31,3 million (2004: R49,3         
million), on the back of a 7,5% decline in turnover to R462,8 million (2004:    
R500,2 million). The decline year on year was mainly attributable to the lower  
than expected attendances. Ster-Kinekor intends to establish an industry        
forum, together with all participants, to address the challenges facing the     
industry, including the impact of ongoing changes in digital technology; and    
-Ster-Kinekor Home Entertainment fared very well with PBIT increasing by 64,1%  
to R48,0 million (2004: R29,3 million) on the back of turnover increasing by    
16,7% to R471,0 million (2004: R403,7 million). Both the video and DVD, as      
well as the electronic games divisions had a very good year. Going forward,     
the latter will be called Ster-Kinekor Games, in order to focus on the wider,   
fast growing electronic games industry.                                         
5.3 New media sectors (Primedia Unlimited)                                      
Most of Primedia Unlimited`s Advertising businesses were owned for a six month  
period and contributed PBIT of R3,9 million whereas the content side of         
Primedia Unlimited recorded a small loss of R1,1 million due to the start up    
nature of the fledgling home entertainment chain (DVD City) in the townships.   
5.4 One to one                                                                  
The one to one business experienced a 7,5% decline in turnover to R62,7         
million (2004: R67,8 million). PBIT also declined by 47,5% to R2,1 million      
(2004: R4,0 million). The SA-based Knowledge Factory performed very well. The   
UK-based Database Group, however, disappointed but corrective measures have     
been taken to improve performance. The Database Group remains profitable and    
cash flow positive.                                                             
6. Acknowledgements                                                             
During the year, the Group was honoured to have been nominated as `The Most     
Transformed Media Company` as rated by the Financial Mail/Empowerdex and `The   
Media Owner of the Year` by the Financial Mail/Adfocus, in recognition of the   
great progress the Group has made in recent times. The turnaround the Group     
has experienced and the current positive momentum is due to the unwavering      
efforts of the Group`s spirited employees and continued support from our major  
stakeholders, specifically our customers, shareholders and professional         
advisers.                                                                       
7. PROSPECTS AND CONCLUSION                                                     
The Group`s focus on the principles of building a world class media group       
should continue to build shareholder value over the short, medium and long      
term. Over the next 12 months, the following specific issues should help        
confirm a good set of results for the 2006 fiscal, namely:                      
-Expected continued favourable economic conditions;                             
-Annualisation effect of the KFM acquisition (included only for nine months in  
2005) as well as Primedia Unlimited Advertising acquisitions (included only     
for six months in 2005);                                                        
-Benefits from the recent earnings enhancing acquisitions, such as the Africa   
on Air minority interests, Altmedia, and XProcure; and                          
-Benefits from the execution of the Group`s five key strategic priorities for   
2006 as well as its growth strategy.                                            
8. DISTRIBUTIONS OUT OF SHARE PREMIUM                                           
In line with the Group`s policy of maintaining a cover of 2 times (subject to   
the circumstances of the Group), the Board has, in terms of the general         
authority granted to directors at the annual general meeting held on 26         
January 2005, resolved to pay a total distribution of 56 cents per share which  
is 40% higher than in the previous year. This will result in shareholders       
receiving a final distribution of 34 cents in addition to 22 cents declared at  
the interim stage. The distribution cover is in line with last year`s 1,7 times.
Accordingly, notice is hereby given that a final cash distribution out of       
share premium of 34 cents, in lieu of a dividend, has been awarded to           
shareholders recorded in the register of the company at the close of business   
on Friday, 28 October 2005. Shareholders are advised that the last day to       
trade `cum` the distribution will be on Friday, 21 October 2005 and the shares  
will trade `ex` the distribution from Monday, 24 October 2005. Payment will be  
made on Monday, 31 October 2005.  Share certificates may not be rematerialised  
or dematerialised during the period Monday, 24 October 2005 to Friday, 28       
October 2005, both days inclusive.                                              
In terms of the requirements of the Companies Act 1973, the directors confirm   
that after the payment of the distribution, the company will be able to pay     
its debts as they become due in the ordinary course of business and its         
consolidated assets, fairly valued, will exceed its consolidated liabilities.   
9. CAUTIONARY                                                                   
Primedia shareholders are advised that the company has entered into             
negotiations regarding the potential increase of the Black Economic             
Empowerment shareholding in Primedia and accordingly, shareholders should       
continue to exercise caution in dealing in the company`s shares until a         
further announcement in this regard is made.                                    
AP NKUNA                     W KIRSH                O IGHODARO                  
Chairman                     Chief Executive        Chief Financial Officer     
Johannesburg                                                                    
30 August 2005                                                                  
www.primedia.co.za                                                              
94.7                                                                            
Kfm                                                                             
702 Talk Radio                                                                  
567 Cape Talk                                                                   
iafrica.com                                                                     
Ster Kinekor                                                                    
Megapro                                                                         
Kaizer Chiefs                                                                   
Primedia Outdoor                                                                
Primedia Instore                                                                
Primedia Face to Face                                                           
ComutanetTVX                                                                    
Cinemark                                                                        
Primedia Home                                                                   
Primedia Publishing                                                             
Wide Open Platform                                                              
Forecourt Media                                                                 
Primestars Marketing                                                            
Knowledge Factory                                                               
The Database Group                                                              
Date: 30/08/2005 07:54:29 AM            
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