| Thu 1 Sep 2005, 10:47 | | Moneyweb - Moneyweb and The Media magazine form jo |
|
Moneyweb - Moneyweb and The Media magazine form joint venture
Moneyweb Holdings Limited
(Registration No: 1998/025067/06)
Share code: MNY & ISIN: ZAE000025409
(`Moneyweb`)
Moneyweb and The Media magazine form joint venture
Marketingweb site will be co-directed and managed by both companies
JSE-listed integrated media company Moneyweb and Wag the Dog, publishers of The
Media magazine, eMedia and new addition AD Insights, have announced that well-
known Marketingweb.co.za will be run as a joint venture in future.
Sandra Gordon, Managing Director of Wag the Dog will take responsibility for
driving and directing the project. Moneyweb, which is a focused business
information media company, will provide the technical backup and access to its
enormous online, radio and newspaper audience.
Marketingweb was launched by Moneyweb four years ago. Its innovative `open
media` platform and insightful editorial has helped the site build a loyal
following of over 20 000 readers. It also produces a weekly emailed newsletter
for over 4 000 marketing professionals.
Under Sandra Gordon`s direction the site will be positioned as the de facto
source for all marketing industry related information. It will be expanded to
provide a one-stop portal for the industry, with the ezine and website content
upgraded to reflect the dynamics inherent in the marketing, advertising and
communications sectors.
`Our detailed plans for these changes and additions will be revealed shortly, as
will the staffing and new structure,` says Gordon. `We are presently conducting
in-depth research into what the marketing community wants from an industry
portal and with our combined resources and experience feel sure that we will
attract a high level of interest. Under the new structure we are able to
leverage the brand across both companies.`
Hogg says the deal secures the ideal home for a successful brand is outside
Moneyweb`s core focus: `We have given Marketingweb as much support as we`ve been
able to, but because we look primarily at business and investments, it has
always been something of an outsider in our stable. There is no doubt Sandra and
her team at Wag The Dog will make Marketingweb fly.
`Moneyweb will still be providing the occasional editorial contribution and will
provide the obvious benefit of access to our 150 000 online readers. We also
provide the unequalled ability to leverage appropriate Marketingweb content
across Moneyweb radio and print platforms where we reach well over a million
people daily.`
`I have known Sandra professionally and socially for more than 20 years. There
couldn`t be a better driver for Marketingweb. The advertising, media and
marketing industry is her passion - plus there`s the unique advantage of her
having served as CEO of some serious industry players including Primedia
Magazines and Sasani.
Ends
About The Media
The Media, South Africa`s only magazine focused exclusively on the media sector,
has just celebrated its third birthday and continues on its path of maturity as
an independent and intelligent commentator and opinion maker.
Over the past year, the publishers have featured high profile cover stories and
tackled a variety of issues without fear of retribution. The positioning of the
title as a `must read` for those who believe that the media has a significant
role to play as the Fourth Estate has paid off, with positive reaction from the
private and public sectors.
About Moneyweb Holdings:
Listed on the JSE, Moneyweb provides investment and business information through
a dedicated team of over 20 financial journalists to more than a million readers
and listeners. Its flagship is SA`s dominant investment and business website,
Moneyweb.co.za while it reaches the global market through leading international
resources website Mineweb.com.
The company dominates business radio in South Africa through its market leading
Moneyweb Power Hour (6pm to 7pm nationwide on the SABC`s Radio 2000) and the
only Afrikaans language business radio show, RSG se Geldsake met Moneyweb (5pm
to 6pm on RSG). It also produces the business section for national daily
newspaper The Citizen.
Press contacts: Stone Soup (011) 447 7241
Janine Lyons, 084 637 0821, janine@stonesoup.co.za
Bette Kun, 082 576 9739, bette@stonesoup.co.za
Rosebank, Johannesburg
1 September 2005
Date: 01/09/2005 10:41:10 AM
Produced by the JSE SENS Department
