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Fri 23 Sep 2005, 8:24 Primedia Announces Management Changes In Content D
Primedia Announces Management Changes In Content Division                       
Primedia Limited                                                                
(Incorporated in the Republic of South Africa)                                  
Registration number 1993/003355/06                                              
Share code: PMA ISIN: ZAE000035119                                              
Share code: PMN ISIN: ZAE000035127                                              
(`Primedia` or `the Company`)                                                   
PRIMEDIA ANNOUNCES MANAGEMENT CHANGES IN CONTENT DIVISION                       
Primedia today announced the appointment of Ferdi Gazendam as Chief Executive of
Content for the Primedia Group, from his current role as Chief Executive of the 
Ster-Kinekor Group of companies.  The news follows an announcement by Primedia  
at its year-end results presentation earlier this month, that it had taken a    
strategic decision to ramp up and diversify its content business.  The Group    
also announced that Fiaz Mohamed, currently Chief Operations Officer of the Ster
Kinekor cinema chain, will be promoted to Chief Executive, representing another 
significant step in the successful, ongoing transformation of the company.      
Commenting on the changes, William Kirsh, CEO, Primedia, said:  `In his five    
years with Primedia, Ferdi has added significant value to the group through his 
leadership of the Ster-Kinekor Group.  His extensive experience in the world of 
content will be invaluable as we build our exposure in this area.`              
Commenting on his new role, Ferdi Gazendam, said:  `I am delighted to be taking 
up this new role and in turn, to see Fiaz Mohamed take over as Chief Executive  
of the Ster-Kinekor cinema chain.  He has a tremendous understanding of the     
cinema business and I have every confidence in his capability to lead our chain 
of cinemas into its next phase of growth.`                                      
Primedia`s current content businesses include Ster-Kinekor Classic, Ster-Kinekor
Junction and Cinema Nouveau (cinema exhibition), Ster-Kinekor Product           
Distribution (film distribution), Ster-Kinekor Home Entertainment (video and DVD
distribution), Ster-Kinekor Games (electronic games distribution), Airgames     
(mobile content), DVD City (home entertainment outlets in townships) and        
Book4Golf (online commercialisation of Golf).                                   
Johannesburg                                                                    
22 September 2005                                                               
Enquiries:                                                                      
Brunswick      011 268 5750                                                     
Rob Pinker          083 326 7794                                                
Gareth Sharp        083 287 3180                                                
Primedia Ltd                                                                    
William Kirsh       082 441 2714                                                
Sponsor                                                                         
Investec Bank Limited                                                           
Date: 23/09/2005 07:11:16 AM                
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