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Mon 17 Oct 2005, 15:34 Primedia - New Shareholders At Primedia Limited
Primedia - New Shareholders At Primedia Limited                                 
Primedia Limited                                                                
(Incorporated in the Republic of South Africa)                                  
(Registration number 1993/003355/06)                                            
Share code: PMA ISIN: ZAE000035119                                              
Share code: PMN ISIN: ZAE000035127                                              
("Primedia" or "the Company")                                                   
NEW SHAREHOLDERS AT PRIMEDIA LIMITED                                            
Shareholders are advised that on Thursday last week (13 October 2005), Active   
Value had further disposed of 17 million ordinary shares at R13, 75 per share,  
to a major local institution. This is in addition to their disposal on 12       
September 2005, subject to certain shareholder approvals and to which Primedia  
is under cautionary announcement, of 15 million "N" shares to the Mineworkers   
Investment Company (MIC) at R13, 75 per share. As result of this latter         
transaction, Primedia"s BEE economic stake in Primedia Limited will rise to     
approximately 20%, from 6,7%, in addition to MIC having joint voting control    
over Primedia.                                                                  
Commenting on the share transactions, William Kirsh, Chief Executive Officer of 
Primedia Limited said: "I am very pleased to announce that the overhang in      
Primedia, created by Active Value"s shareholding, has been removed. Active Value
have sold 32 million of their 37 million shares, leaving them with approximately
5 million "N" shares, and through this transaction we have made great progress  
in raising MIC"s BEE stake in Primedia, as well as ensuring that the balance of 
the shares are now in solid local hands. We are delighted with our new, blue    
chip local shareholder and we trust that their investment in Primedia will be   
very rewarding."                                                                
17 October 2005                                                                 
Sandton                                                                         
Sponsor and advisor:                                                            
Investec Bank Limited                                                           
Enquiries:                                                                      
Brunswick           011 268 5750                                                
Rob Pinker          083 326 7794                                                
Gareth Sharp        083 287 3180                                                
Date: 17/10/2005 03:34:06 PM Produced by the JSE SENS Department                
                                                                                
                                                                                
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