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Thu 8 Dec 2005, 10:24 Primedia Limited - Dealing In Securities By A Dire
Primedia Limited - Dealing In Securities By A Director                          
Primedia Limited                                                                
(Incorporated in the Republic of South Africa)                                  
(Registration number 1993/003355/06)                                            
Share code: PMA ISIN: ZAE000035119                                              
Share code: PMN ISIN: ZAE000035127                                              
("Primedia" or "the Company")                                                   
DEALING IN SECURITIES BY A DIRECTOR                                             
In compliance with rules 3.63 - 3.74 of the JSE Listings Requirements, we hereby
disclose the following transaction in securities of Primedia by a director of   
the Company:                                                                    
Director                      Kuben Pillay                                      
Designation                   Chief Executive Officer- Advertising              
Nature of transaction         Exercise and sale of share options                
Nature of interest            Direct beneficial                                 
Class of shares               "N" Ordinary                                      
Date transaction effected     7 December 2005                                   
Option offer date             1 December 2003                                   
Option strike price           R6.04                                             
Number of shares              57 947                                            
Price per share               R13,60                                            
Total value                   R788 079                                          
Director of major subsidiary  Dan Moyane                                        
Designation                   Executive Chairman                                
Name of Company               Primedia Broadcasting (Proprietary) Limited       
Nature of transaction         Exercise and sale of share options                
Nature of interest            Direct beneficial                                 
Class of shares               "N" Ordinary                                      
Date transaction effected     7 December 2005                                   
Option offer date             1 December 2003                                   
Option strike price           R6.04                                             
Number of shares              35 761                                            
Price per share               R13,60                                            
Total value                   R486 350                                          
Clearance to deal has been received from a designated director in terms of      
paragraph 3.66 of the JSE Listings Requirements.                                
7 December 2005                                                                 
Sandton                                                                         
Sponsor: Investec Bank Limited                                                  
Date: 08/12/2005 10:24:39 AM Produced by the JSE SENS Department                
                                                                                
                                                                                
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